Behavioural research for marketing: a practitioner's handbook
* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and co...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2023
|
| Schriftenreihe: | Business & management
|
| Schlagworte: | |
| Zusammenfassung: | * Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience |
| Beschreibung: | xv, 201 Seiten Illustrationen Breite 152 mm, Hoehe 229 mm |
| ISBN: | 9780367771331 9780367771317 |
Internformat
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Datensatz im Suchindex
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| illustrated | Illustrated |
| index_date | 2024-07-03T20:26:03Z |
| indexdate | 2024-07-10T09:37:33Z |
| institution | BVB |
| isbn | 9780367771331 9780367771317 |
| language | English |
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| physical | xv, 201 Seiten Illustrationen Breite 152 mm, Hoehe 229 mm |
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| publisher | Routledge |
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| series2 | Business & management |
| spelling | Adams, Julian Verfasser (DE-588)1267678763 aut Behavioural research for marketing a practitioner's handbook Julian Adams London ; New York Routledge 2023 xv, 201 Seiten Illustrationen Breite 152 mm, Hoehe 229 mm txt rdacontent n rdamedia nc rdacarrier Business & management * Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-16993-2 |
| spellingShingle | Adams, Julian Behavioural research for marketing a practitioner's handbook Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Behavioural research for marketing a practitioner's handbook |
| title_auth | Behavioural research for marketing a practitioner's handbook |
| title_exact_search | Behavioural research for marketing a practitioner's handbook |
| title_exact_search_txtP | Behavioural research for marketing a practitioner's handbook |
| title_full | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_fullStr | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_full_unstemmed | Behavioural research for marketing a practitioner's handbook Julian Adams |
| title_short | Behavioural research for marketing |
| title_sort | behavioural research for marketing a practitioner s handbook |
| title_sub | a practitioner's handbook |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement |
| work_keys_str_mv | AT adamsjulian behaviouralresearchformarketingapractitionershandbook |