The brand and its history: trademarks, branding and national identity
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2022
|
| Schlagworte: | |
| Beschreibung: | xv, 411 Seiten Illustrationen |
| ISBN: | 9781032187334 9781032187358 |
Internformat
MARC
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| 245 | 1 | 0 | |a The brand and its history |b trademarks, branding and national identity |c edited by Patricio Sáiz and Rafael Castro |
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2022 | |
| 264 | 4 | |c © 2022 | |
| 300 | |a xv, 411 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Trademarks / History | |
| 650 | 4 | |a Branding (Marketing) / History | |
| 650 | 4 | |a Brand name products / History | |
| 650 | 4 | |a Marques de commerce / Histoire | |
| 650 | 4 | |a Stratégie de marque / Histoire | |
| 650 | 4 | |a Produits de marque / Histoire | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Trademarks |2 fast | |
| 700 | 1 | |a Sáiz González, J. Patricio |0 (DE-588)1056431083 |4 edt | |
| 700 | 1 | |a Castro Balaguer, Rafael |0 (DE-588)1207271322 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-25597-0 |
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Datensatz im Suchindex
| _version_ | 1804184324183949312 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author2 | Sáiz González, J. Patricio Castro Balaguer, Rafael |
| author2_role | edt edt |
| author2_variant | g j p s gjp gjps b r c br brc |
| author_GND | (DE-588)1056431083 (DE-588)1207271322 |
| author_facet | Sáiz González, J. Patricio Castro Balaguer, Rafael |
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| bvnumber | BV048413406 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1336963471 (DE-599)BVBBV048413406 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048413406 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:25:38Z |
| indexdate | 2024-07-10T09:37:32Z |
| institution | BVB |
| isbn | 9781032187334 9781032187358 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033791828 |
| oclc_num | 1336963471 |
| open_access_boolean | |
| owner | DE-188 DE-M382 |
| owner_facet | DE-188 DE-M382 |
| physical | xv, 411 Seiten Illustrationen |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | The brand and its history trademarks, branding and national identity edited by Patricio Sáiz and Rafael Castro London ; New York Routledge, Taylor & Francis Group 2022 © 2022 xv, 411 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Trademarks / History Branding (Marketing) / History Brand name products / History Marques de commerce / Histoire Stratégie de marque / Histoire Produits de marque / Histoire Brand name products fast Branding (Marketing) fast Trademarks fast Sáiz González, J. Patricio (DE-588)1056431083 edt Castro Balaguer, Rafael (DE-588)1207271322 edt Erscheint auch als Online-Ausgabe 978-1-003-25597-0 |
| spellingShingle | The brand and its history trademarks, branding and national identity Trademarks / History Branding (Marketing) / History Brand name products / History Marques de commerce / Histoire Stratégie de marque / Histoire Produits de marque / Histoire Brand name products fast Branding (Marketing) fast Trademarks fast |
| title | The brand and its history trademarks, branding and national identity |
| title_auth | The brand and its history trademarks, branding and national identity |
| title_exact_search | The brand and its history trademarks, branding and national identity |
| title_exact_search_txtP | The brand and its history trademarks, branding and national identity |
| title_full | The brand and its history trademarks, branding and national identity edited by Patricio Sáiz and Rafael Castro |
| title_fullStr | The brand and its history trademarks, branding and national identity edited by Patricio Sáiz and Rafael Castro |
| title_full_unstemmed | The brand and its history trademarks, branding and national identity edited by Patricio Sáiz and Rafael Castro |
| title_short | The brand and its history |
| title_sort | the brand and its history trademarks branding and national identity |
| title_sub | trademarks, branding and national identity |
| topic | Trademarks / History Branding (Marketing) / History Brand name products / History Marques de commerce / Histoire Stratégie de marque / Histoire Produits de marque / Histoire Brand name products fast Branding (Marketing) fast Trademarks fast |
| topic_facet | Trademarks / History Branding (Marketing) / History Brand name products / History Marques de commerce / Histoire Stratégie de marque / Histoire Produits de marque / Histoire Brand name products Branding (Marketing) Trademarks |
| work_keys_str_mv | AT saizgonzalezjpatricio thebrandanditshistorytrademarksbrandingandnationalidentity AT castrobalaguerrafael thebrandanditshistorytrademarksbrandingandnationalidentity |