Digital Transformation in Business (theory/practice):
Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2020
|
| Schlagworte: | |
| Zusammenfassung: | Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors |
| Beschreibung: | 1 Online-Ressource (190 Seiten) |
| ISBN: | 9783631820896 |
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| 505 | 8 | |a Cover -- Copyright information -- Preface -- Contents -- List of Contributors -- The Role of Augmented Reality as an Experience Provider in Retail Marketing -- Introduction -- Augmented Reality -- Experiential Marketing -- AR Technology: Is It an Experience Provider? -- The Role of the AR Technology in Retail Marketing -- Conclusion -- References -- Digital Marketing - an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures -- Introduction -- Mobile Marketing -- Mobile marketing instruments -- International Status/Statistical Data for the Relevant Countries -- Theoretical Framework and Research Model -- Research framework -- Research hypotheses -- Research objective and data collection -- Logistic Regression -- Conclusion -- References -- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization -- Introduction -- Digitalization - an international comparison -- Target competences for the digital age -- New role of HR in the digital age: Business organization -- Best-Practice-example Phoenix Contact-Group, Blomberg -- Conclusion -- References -- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies -- Introduction -- Technical Background -- Blockchain as data structure -- The miners and the double spend attack -- Applications Other Than Cryptocurrencies -- Ethereum and smart contracts -- Comparison of several applications -- Blockchains in Logistics -- Discussion and Conclusion -- References -- Impact of Digital Transformation on the Role of Controlling -- Introduction -- Related Literature -- Role of Controller and Controlling -- Machine learning in economics and management accounting -- Sentiment Analysis -- Data and methodology -- Descriptive analysis -- Sentiment analysis -- Conclusion and Outlook -- References | |
| 505 | 8 | |a Digital Transformation and the Law - the Impact of Information Technology on the Legal Business -- Introduction -- Digitalization of the Law -- Legal Technology -- Legal Tech as an international development -- Impact on the Legal Business -- Diversification of legal services -- Business model -- Efficiency -- Customer focus and user experience -- Outlook -- References -- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age -- Introduction -- Corporate Reputation and Its Role for Companies -- Corporate Reputation Management in the Digital Age -- Digital corporate reputation, its objectives and methods for ensuring digital corporate reputation -- Digital corporate reputation management process -- Monitoring Digital Reputation -- 1. Awario: -- 2. Brandwatch -- 3. Reputology -- 4. ReviewTrackers -- 5. Grade.us -- Conclusion -- References -- Digital Transformation and the Changing Role of Controlling in Business Enterprises -- Introduction -- Foundations -- Controlling: Concept and Role Change -- Digital transformation: The impact on controlling -- Centralization and shared service centers -- Big data -- Business analytics -- Robotic process automation -- Machine learning -- Findings -- Discussion and Conclusions -- References -- A Survey on Digital Maturity Models for SMEs -- Introduction -- Method -- Special characteristics of SMEs -- Findings -- Overall comparison of maturity models -- Comparison of maturity models based on the Procedure Model of Becker et al. ( 2009 ) -- Conclusions -- Acknowledgements -- References -- Digital Transformation and Social Sustainability -- Introduction -- Digital Transformation and Social Sustainability -- Agility and competitiveness -- Identity of person and relationship to himself -- Collaboration as mindset - between all stakeholders -- Meaningful work - the why? | |
| 505 | 8 | |a The seven deadly sins when it comes to meaningful work -- Balance and dependency between three action levels -- Conclusion: How to Meet the Challenges of Digital Transformation with a Clear Concept of Social Sustainability -- References -- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors -- Introduction -- Determination of the Optimal Portfolio on the Basis of the Risk Profile -- Robo-Advisory vs. Human Advisory -- Conclusion -- References | |
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| author | Bayrak Meydanoglu, Ela Sibel |
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| contents | Cover -- Copyright information -- Preface -- Contents -- List of Contributors -- The Role of Augmented Reality as an Experience Provider in Retail Marketing -- Introduction -- Augmented Reality -- Experiential Marketing -- AR Technology: Is It an Experience Provider? -- The Role of the AR Technology in Retail Marketing -- Conclusion -- References -- Digital Marketing - an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures -- Introduction -- Mobile Marketing -- Mobile marketing instruments -- International Status/Statistical Data for the Relevant Countries -- Theoretical Framework and Research Model -- Research framework -- Research hypotheses -- Research objective and data collection -- Logistic Regression -- Conclusion -- References -- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization -- Introduction -- Digitalization - an international comparison -- Target competences for the digital age -- New role of HR in the digital age: Business organization -- Best-Practice-example Phoenix Contact-Group, Blomberg -- Conclusion -- References -- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies -- Introduction -- Technical Background -- Blockchain as data structure -- The miners and the double spend attack -- Applications Other Than Cryptocurrencies -- Ethereum and smart contracts -- Comparison of several applications -- Blockchains in Logistics -- Discussion and Conclusion -- References -- Impact of Digital Transformation on the Role of Controlling -- Introduction -- Related Literature -- Role of Controller and Controlling -- Machine learning in economics and management accounting -- Sentiment Analysis -- Data and methodology -- Descriptive analysis -- Sentiment analysis -- Conclusion and Outlook -- References Digital Transformation and the Law - the Impact of Information Technology on the Legal Business -- Introduction -- Digitalization of the Law -- Legal Technology -- Legal Tech as an international development -- Impact on the Legal Business -- Diversification of legal services -- Business model -- Efficiency -- Customer focus and user experience -- Outlook -- References -- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age -- Introduction -- Corporate Reputation and Its Role for Companies -- Corporate Reputation Management in the Digital Age -- Digital corporate reputation, its objectives and methods for ensuring digital corporate reputation -- Digital corporate reputation management process -- Monitoring Digital Reputation -- 1. Awario: -- 2. Brandwatch -- 3. Reputology -- 4. ReviewTrackers -- 5. Grade.us -- Conclusion -- References -- Digital Transformation and the Changing Role of Controlling in Business Enterprises -- Introduction -- Foundations -- Controlling: Concept and Role Change -- Digital transformation: The impact on controlling -- Centralization and shared service centers -- Big data -- Business analytics -- Robotic process automation -- Machine learning -- Findings -- Discussion and Conclusions -- References -- A Survey on Digital Maturity Models for SMEs -- Introduction -- Method -- Special characteristics of SMEs -- Findings -- Overall comparison of maturity models -- Comparison of maturity models based on the Procedure Model of Becker et al. ( 2009 ) -- Conclusions -- Acknowledgements -- References -- Digital Transformation and Social Sustainability -- Introduction -- Digital Transformation and Social Sustainability -- Agility and competitiveness -- Identity of person and relationship to himself -- Collaboration as mindset - between all stakeholders -- Meaningful work - the why? The seven deadly sins when it comes to meaningful work -- Balance and dependency between three action levels -- Conclusion: How to Meet the Challenges of Digital Transformation with a Clear Concept of Social Sustainability -- References -- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors -- Introduction -- Determination of the Optimal Portfolio on the Basis of the Risk Profile -- Robo-Advisory vs. Human Advisory -- Conclusion -- References |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| genre | (DE-588)1071861417 Konferenzschrift Turkish-German University 15.11.2019 Istanbul gnd-content (DE-588)1071861417 Konferenzschrift 2019 Istanbul gnd-content |
| genre_facet | Konferenzschrift Turkish-German University 15.11.2019 Istanbul Konferenzschrift 2019 Istanbul |
| id | DE-604.BV048410226 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:24:41Z |
| indexdate | 2024-07-10T09:37:26Z |
| institution | BVB |
| isbn | 9783631820896 |
| language | English |
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| spelling | Bayrak Meydanoglu, Ela Sibel Verfasser aut Digital Transformation in Business (theory/practice) Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2020 ©2020 1 Online-Ressource (190 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Copyright information -- Preface -- Contents -- List of Contributors -- The Role of Augmented Reality as an Experience Provider in Retail Marketing -- Introduction -- Augmented Reality -- Experiential Marketing -- AR Technology: Is It an Experience Provider? -- The Role of the AR Technology in Retail Marketing -- Conclusion -- References -- Digital Marketing - an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures -- Introduction -- Mobile Marketing -- Mobile marketing instruments -- International Status/Statistical Data for the Relevant Countries -- Theoretical Framework and Research Model -- Research framework -- Research hypotheses -- Research objective and data collection -- Logistic Regression -- Conclusion -- References -- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization -- Introduction -- Digitalization - an international comparison -- Target competences for the digital age -- New role of HR in the digital age: Business organization -- Best-Practice-example Phoenix Contact-Group, Blomberg -- Conclusion -- References -- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies -- Introduction -- Technical Background -- Blockchain as data structure -- The miners and the double spend attack -- Applications Other Than Cryptocurrencies -- Ethereum and smart contracts -- Comparison of several applications -- Blockchains in Logistics -- Discussion and Conclusion -- References -- Impact of Digital Transformation on the Role of Controlling -- Introduction -- Related Literature -- Role of Controller and Controlling -- Machine learning in economics and management accounting -- Sentiment Analysis -- Data and methodology -- Descriptive analysis -- Sentiment analysis -- Conclusion and Outlook -- References Digital Transformation and the Law - the Impact of Information Technology on the Legal Business -- Introduction -- Digitalization of the Law -- Legal Technology -- Legal Tech as an international development -- Impact on the Legal Business -- Diversification of legal services -- Business model -- Efficiency -- Customer focus and user experience -- Outlook -- References -- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age -- Introduction -- Corporate Reputation and Its Role for Companies -- Corporate Reputation Management in the Digital Age -- Digital corporate reputation, its objectives and methods for ensuring digital corporate reputation -- Digital corporate reputation management process -- Monitoring Digital Reputation -- 1. Awario: -- 2. Brandwatch -- 3. Reputology -- 4. ReviewTrackers -- 5. Grade.us -- Conclusion -- References -- Digital Transformation and the Changing Role of Controlling in Business Enterprises -- Introduction -- Foundations -- Controlling: Concept and Role Change -- Digital transformation: The impact on controlling -- Centralization and shared service centers -- Big data -- Business analytics -- Robotic process automation -- Machine learning -- Findings -- Discussion and Conclusions -- References -- A Survey on Digital Maturity Models for SMEs -- Introduction -- Method -- Special characteristics of SMEs -- Findings -- Overall comparison of maturity models -- Comparison of maturity models based on the Procedure Model of Becker et al. ( 2009 ) -- Conclusions -- Acknowledgements -- References -- Digital Transformation and Social Sustainability -- Introduction -- Digital Transformation and Social Sustainability -- Agility and competitiveness -- Identity of person and relationship to himself -- Collaboration as mindset - between all stakeholders -- Meaningful work - the why? The seven deadly sins when it comes to meaningful work -- Balance and dependency between three action levels -- Conclusion: How to Meet the Challenges of Digital Transformation with a Clear Concept of Social Sustainability -- References -- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors -- Introduction -- Determination of the Optimal Portfolio on the Basis of the Risk Profile -- Robo-Advisory vs. Human Advisory -- Conclusion -- References Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Social Sustainability. Robo-Advisors vs. Human Financial Advisors Business-Data processing-Congresses Unternehmen (DE-588)4061963-1 gnd rswk-swf Digitalisierung (DE-588)4123065-6 gnd rswk-swf Electronic books (DE-588)1071861417 Konferenzschrift Turkish-German University 15.11.2019 Istanbul gnd-content (DE-588)1071861417 Konferenzschrift 2019 Istanbul gnd-content Unternehmen (DE-588)4061963-1 s Digitalisierung (DE-588)4123065-6 s DE-604 Öztürk, Riza Sonstige oth Bartholomäus, Natalie Sonstige oth Klein, Müge Sonstige oth Erscheint auch als Druck-Ausgabe Bayrak Meydanoglu, Ela Sibel Digital Transformation in Business (theory/practice) Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2020 9783631817186 |
| spellingShingle | Bayrak Meydanoglu, Ela Sibel Digital Transformation in Business (theory/practice) Cover -- Copyright information -- Preface -- Contents -- List of Contributors -- The Role of Augmented Reality as an Experience Provider in Retail Marketing -- Introduction -- Augmented Reality -- Experiential Marketing -- AR Technology: Is It an Experience Provider? -- The Role of the AR Technology in Retail Marketing -- Conclusion -- References -- Digital Marketing - an Empirical Study of Attitudes Toward Mobile Marketing Among Students from Different Cultures -- Introduction -- Mobile Marketing -- Mobile marketing instruments -- International Status/Statistical Data for the Relevant Countries -- Theoretical Framework and Research Model -- Research framework -- Research hypotheses -- Research objective and data collection -- Logistic Regression -- Conclusion -- References -- The (New) Role of HR in the Digital Age: Changing Competences and Business Organization -- Introduction -- Digitalization - an international comparison -- Target competences for the digital age -- New role of HR in the digital age: Business organization -- Best-Practice-example Phoenix Contact-Group, Blomberg -- Conclusion -- References -- Blockchains: Benefits and Problems for Applications Besides Cryptocurrencies -- Introduction -- Technical Background -- Blockchain as data structure -- The miners and the double spend attack -- Applications Other Than Cryptocurrencies -- Ethereum and smart contracts -- Comparison of several applications -- Blockchains in Logistics -- Discussion and Conclusion -- References -- Impact of Digital Transformation on the Role of Controlling -- Introduction -- Related Literature -- Role of Controller and Controlling -- Machine learning in economics and management accounting -- Sentiment Analysis -- Data and methodology -- Descriptive analysis -- Sentiment analysis -- Conclusion and Outlook -- References Digital Transformation and the Law - the Impact of Information Technology on the Legal Business -- Introduction -- Digitalization of the Law -- Legal Technology -- Legal Tech as an international development -- Impact on the Legal Business -- Diversification of legal services -- Business model -- Efficiency -- Customer focus and user experience -- Outlook -- References -- Enhancing Digital Reputation: New Tools for Monitoring Corporate Reputation in the Digital Age -- Introduction -- Corporate Reputation and Its Role for Companies -- Corporate Reputation Management in the Digital Age -- Digital corporate reputation, its objectives and methods for ensuring digital corporate reputation -- Digital corporate reputation management process -- Monitoring Digital Reputation -- 1. Awario: -- 2. Brandwatch -- 3. Reputology -- 4. ReviewTrackers -- 5. Grade.us -- Conclusion -- References -- Digital Transformation and the Changing Role of Controlling in Business Enterprises -- Introduction -- Foundations -- Controlling: Concept and Role Change -- Digital transformation: The impact on controlling -- Centralization and shared service centers -- Big data -- Business analytics -- Robotic process automation -- Machine learning -- Findings -- Discussion and Conclusions -- References -- A Survey on Digital Maturity Models for SMEs -- Introduction -- Method -- Special characteristics of SMEs -- Findings -- Overall comparison of maturity models -- Comparison of maturity models based on the Procedure Model of Becker et al. ( 2009 ) -- Conclusions -- Acknowledgements -- References -- Digital Transformation and Social Sustainability -- Introduction -- Digital Transformation and Social Sustainability -- Agility and competitiveness -- Identity of person and relationship to himself -- Collaboration as mindset - between all stakeholders -- Meaningful work - the why? The seven deadly sins when it comes to meaningful work -- Balance and dependency between three action levels -- Conclusion: How to Meet the Challenges of Digital Transformation with a Clear Concept of Social Sustainability -- References -- Digital Transformation in Finance: Robo-Advisors vs. Human Financial Advisors -- Introduction -- Determination of the Optimal Portfolio on the Basis of the Risk Profile -- Robo-Advisory vs. Human Advisory -- Conclusion -- References Business-Data processing-Congresses Unternehmen (DE-588)4061963-1 gnd Digitalisierung (DE-588)4123065-6 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4123065-6 (DE-588)1071861417 |
| title | Digital Transformation in Business (theory/practice) |
| title_auth | Digital Transformation in Business (theory/practice) |
| title_exact_search | Digital Transformation in Business (theory/practice) |
| title_exact_search_txtP | Digital Transformation in Business (theory/practice) |
| title_full | Digital Transformation in Business (theory/practice) |
| title_fullStr | Digital Transformation in Business (theory/practice) |
| title_full_unstemmed | Digital Transformation in Business (theory/practice) |
| title_short | Digital Transformation in Business (theory/practice) |
| title_sort | digital transformation in business theory practice |
| topic | Business-Data processing-Congresses Unternehmen (DE-588)4061963-1 gnd Digitalisierung (DE-588)4123065-6 gnd |
| topic_facet | Business-Data processing-Congresses Unternehmen Digitalisierung Konferenzschrift Turkish-German University 15.11.2019 Istanbul Konferenzschrift 2019 Istanbul |
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