Kundenwertzentriertes Management: Value-to-Value - Pricing - Big Data - Controlling
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2022]
|
| Schlagworte: | |
| Beschreibung: | XIV, 382 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658364120 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048401713 | ||
| 003 | DE-604 | ||
| 005 | 20221122 | ||
| 007 | t | ||
| 008 | 220810s2022 a||| |||| 00||| ger d | ||
| 020 | |a 9783658364120 |9 978-3-658-36412-0 | ||
| 035 | |a (OCoLC)1286271633 | ||
| 035 | |a (DE-599)BVBBV048401713 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-19 |a DE-1050 | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Krämer, Andreas |d 1967- |e Verfasser |0 (DE-588)1019523840 |4 aut | |
| 245 | 1 | 0 | |a Kundenwertzentriertes Management |b Value-to-Value - Pricing - Big Data - Controlling |c Andreas Krämer, Thomas Burgartz |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2022] | |
| 300 | |a XIV, 382 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Management | |
| 650 | 4 | |a Marketing | |
| 653 | |a Hardcover, Softcover / Wirtschaft/Werbung, Marketing | ||
| 700 | 1 | |a Burgartz, Thomas |e Sonstige |0 (DE-588)136200125 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-36413-7 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033780248 | ||
Datensatz im Suchindex
| _version_ | 1804184300142198784 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Krämer, Andreas 1967- |
| author_GND | (DE-588)1019523840 (DE-588)136200125 |
| author_facet | Krämer, Andreas 1967- |
| author_role | aut |
| author_sort | Krämer, Andreas 1967- |
| author_variant | a k ak |
| building | Verbundindex |
| bvnumber | BV048401713 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1286271633 (DE-599)BVBBV048401713 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01139nam a2200325 c 4500</leader><controlfield tag="001">BV048401713</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221122 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220810s2022 a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658364120</subfield><subfield code="9">978-3-658-36412-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1286271633</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048401713</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Krämer, Andreas</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1019523840</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Kundenwertzentriertes Management</subfield><subfield code="b">Value-to-Value - Pricing - Big Data - Controlling</subfield><subfield code="c">Andreas Krämer, Thomas Burgartz</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 382 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Hardcover, Softcover / Wirtschaft/Werbung, Marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Burgartz, Thomas</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)136200125</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-36413-7</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033780248</subfield></datafield></record></collection> |
| id | DE-604.BV048401713 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:23:11Z |
| indexdate | 2024-07-10T09:37:09Z |
| institution | BVB |
| isbn | 9783658364120 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033780248 |
| oclc_num | 1286271633 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-1050 |
| owner_facet | DE-19 DE-BY-UBM DE-1050 |
| physical | XIV, 382 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Krämer, Andreas 1967- Verfasser (DE-588)1019523840 aut Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling Andreas Krämer, Thomas Burgartz Wiesbaden Springer Gabler [2022] XIV, 382 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management Marketing Hardcover, Softcover / Wirtschaft/Werbung, Marketing Burgartz, Thomas Sonstige (DE-588)136200125 oth Erscheint auch als Online-Ausgabe 978-3-658-36413-7 |
| spellingShingle | Krämer, Andreas 1967- Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling Management Marketing |
| title | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling |
| title_auth | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling |
| title_exact_search | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling |
| title_exact_search_txtP | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling |
| title_full | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling Andreas Krämer, Thomas Burgartz |
| title_fullStr | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling Andreas Krämer, Thomas Burgartz |
| title_full_unstemmed | Kundenwertzentriertes Management Value-to-Value - Pricing - Big Data - Controlling Andreas Krämer, Thomas Burgartz |
| title_short | Kundenwertzentriertes Management |
| title_sort | kundenwertzentriertes management value to value pricing big data controlling |
| title_sub | Value-to-Value - Pricing - Big Data - Controlling |
| topic | Management Marketing |
| topic_facet | Management Marketing |
| work_keys_str_mv | AT kramerandreas kundenwertzentriertesmanagementvaluetovaluepricingbigdatacontrolling AT burgartzthomas kundenwertzentriertesmanagementvaluetovaluepricingbigdatacontrolling |