Supermarket retailing in Africa:

"This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumers' behaviour, strategies, operation research, ICT, relationship marketing...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Nandonde, Felix Adamu (HerausgeberIn), Stanton, John L. 197X- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: London ; New York Routledge, Taylor & Francis Group 2022
Schriftenreihe:Routledge contemporary Africa
Schlagworte:
Online-Zugang:UBT01
URL des Erstveröffentlichers
Zusammenfassung:"This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumers' behaviour, strategies, operation research, ICT, relationship marketing and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumers' preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa"--
Beschreibung:1 Online-Ressource (xviii, 200 Seiten) Illustrationen
ISBN:9780367854300
DOI:10.4324/9780367854300

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen