Managing customer experience and relationships: a strategic framework
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2022]
|
| Edition: | fourth edition |
| Subjects: | |
| Physical Description: | xxi, 483 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119815334 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV048395141 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:21:38Z |
| indexdate | 2024-07-20T03:13:50Z |
| institution | BVB |
| isbn | 9781119815334 |
| language | English |
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| physical | xxi, 483 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
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| publisher | Wiley |
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| spelling | Peppers, Don Verfasser (DE-588)113933142 aut Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers fourth edition Hoboken, New Jersey Wiley [2022] © 2022 xxi, 483 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Rogers, Martha 1952- (DE-588)1027717861 aut Erscheint auch als Online-Ausgabe, PDF 978-1-119-81535-8 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-81534-1 |
| spellingShingle | Peppers, Don Rogers, Martha 1952- Managing customer experience and relationships a strategic framework Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4123623-3 |
| title | Managing customer experience and relationships a strategic framework |
| title_auth | Managing customer experience and relationships a strategic framework |
| title_exact_search | Managing customer experience and relationships a strategic framework |
| title_exact_search_txtP | Managing customer experience and relationships a strategic framework |
| title_full | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_fullStr | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_full_unstemmed | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_short | Managing customer experience and relationships |
| title_sort | managing customer experience and relationships a strategic framework |
| title_sub | a strategic framework |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketingstrategie Kundenorientierung Kundenmanagement Lehrbuch |
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