Managing customer experience and relationships: a strategic framework
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2022]
|
| Ausgabe: | fourth edition |
| Schlagworte: | |
| Beschreibung: | xxi, 483 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119815334 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20221201 | ||
| 007 | t | ||
| 008 | 220805s2022 a||| |||| 00||| eng d | ||
| 020 | |a 9781119815334 |c hbk |9 978-1-119-81533-4 | ||
| 035 | |a (OCoLC)1316774787 | ||
| 035 | |a (DE-599)BVBBV048395141 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 |a DE-384 |a DE-1050 |a DE-739 |a DE-1102 | ||
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| 100 | 1 | |a Peppers, Don |e Verfasser |0 (DE-588)113933142 |4 aut | |
| 245 | 1 | 0 | |a Managing customer experience and relationships |b a strategic framework |c Don Peppers, Martha Rogers |
| 250 | |a fourth edition | ||
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2022] | |
| 264 | 4 | |c © 2022 | |
| 300 | |a xxi, 483 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Rogers, Martha |d 1952- |0 (DE-588)1027717861 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-119-81535-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-119-81534-1 |
Datensatz im Suchindex
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| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | fourth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV048395141 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:21:38Z |
| indexdate | 2024-07-20T03:13:50Z |
| institution | BVB |
| isbn | 9781119815334 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033773818 |
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| physical | xxi, 483 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Wiley |
| record_format | marc |
| spelling | Peppers, Don Verfasser (DE-588)113933142 aut Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers fourth edition Hoboken, New Jersey Wiley [2022] © 2022 xxi, 483 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Rogers, Martha 1952- (DE-588)1027717861 aut Erscheint auch als Online-Ausgabe, PDF 978-1-119-81535-8 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-81534-1 |
| spellingShingle | Peppers, Don Rogers, Martha 1952- Managing customer experience and relationships a strategic framework Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4123623-3 |
| title | Managing customer experience and relationships a strategic framework |
| title_auth | Managing customer experience and relationships a strategic framework |
| title_exact_search | Managing customer experience and relationships a strategic framework |
| title_exact_search_txtP | Managing customer experience and relationships a strategic framework |
| title_full | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_fullStr | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_full_unstemmed | Managing customer experience and relationships a strategic framework Don Peppers, Martha Rogers |
| title_short | Managing customer experience and relationships |
| title_sort | managing customer experience and relationships a strategic framework |
| title_sub | a strategic framework |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketingstrategie Kundenorientierung Kundenmanagement Lehrbuch |
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