Design with Type:
Design with Type was first published in 1952 and appeared in this multi–award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912–1967) was one of Canada’s best-known and most ce...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1043 DE-858 DE-859 DE-860 DE-739 DE-473 URL des Erstveröffentlichers |
| Zusammenfassung: | Design with Type was first published in 1952 and appeared in this multi–award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912–1967) was one of Canada’s best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type – size, weight, structure, form, colour, direction, and texture – and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair’s influence on subsequent typographers and designers of print media is considerable and deserving of further study |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) |
| Beschreibung: | 1 online resource (162 pages) |
| ISBN: | 9781442669093 |
| DOI: | 10.3138/9781442669093 |
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| 520 | |a Design with Type was first published in 1952 and appeared in this multi–award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912–1967) was one of Canada’s best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type – size, weight, structure, form, colour, direction, and texture – and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair’s influence on subsequent typographers and designers of print media is considerable and deserving of further study | ||
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| dewey-full | 686.2/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
| dewey-raw | 686.2/2 |
| dewey-search | 686.2/2 |
| dewey-sort | 3686.2 12 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| discipline_str_mv | Handwerk und Gewerbe / Verschiedene Technologien |
| doi_str_mv | 10.3138/9781442669093 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:21:06Z |
| indexdate | 2025-02-19T17:35:12Z |
| institution | BVB |
| isbn | 9781442669093 |
| language | English |
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| physical | 1 online resource (162 pages) |
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| publishDate | 2022 |
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| publisher | University of Toronto Press |
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| spelling | Dair, Carl Verfasser aut Design with Type Carl Dair Toronto University of Toronto Press [2022] © 1967 1 online resource (162 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) Design with Type was first published in 1952 and appeared in this multi–award-winning revised edition in 1967, which was the first Canadian work to be named Book of the Year by the American Institute of Graphic Arts (AIGA). Its author, Carl Dair (1912–1967) was one of Canada’s best-known and most celebrated type compositors and designers.Discussing type as a design material as well as a means of communication, Dair argued that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum clarity and aesthetic pleasure. He guides the reader through a study of typography that starts with the examination of an individual letter and proceeds with words, lines, and masses of text.Dair details the main design elements of type – size, weight, structure, form, colour, direction, and texture – and illustrates the applications of typography in books, advertising, magazines, and other printed forms. The various schools of typography are discussed and the book includes over 150 examples of imaginative typography from around the world.Design with Type is a classic work in a field of design that continues to flourish. Dair’s influence on subsequent typographers and designers of print media is considerable and deserving of further study In English DISCOUNT-C. DESIGN / Graphic Arts / Typography bisacsh Arts graphiques Graphic arts Graphic design (Typography) Printing Layout Printing https://doi.org/10.3138/9781442669093 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dair, Carl Design with Type DISCOUNT-C. DESIGN / Graphic Arts / Typography bisacsh Arts graphiques Graphic arts Graphic design (Typography) Printing Layout Printing |
| title | Design with Type |
| title_auth | Design with Type |
| title_exact_search | Design with Type |
| title_exact_search_txtP | Design with Type |
| title_full | Design with Type Carl Dair |
| title_fullStr | Design with Type Carl Dair |
| title_full_unstemmed | Design with Type Carl Dair |
| title_short | Design with Type |
| title_sort | design with type |
| topic | DISCOUNT-C. DESIGN / Graphic Arts / Typography bisacsh Arts graphiques Graphic arts Graphic design (Typography) Printing Layout Printing |
| topic_facet | DISCOUNT-C. DESIGN / Graphic Arts / Typography Arts graphiques Graphic arts Graphic design (Typography) Printing Layout Printing |
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