Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age
The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
[2022]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 UBG01 Volltext |
| Zusammenfassung: | The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) |
| Beschreibung: | 1 online resource (216 pages) 10 figures, 1 table |
| ISBN: | 9781442667532 |
| DOI: | 10.3138/9781442667532 |
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| 520 | |a The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority | ||
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Datensatz im Suchindex
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| author | Parsons, Patricia J. |
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| indexdate | 2024-07-10T09:36:50Z |
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| spelling | Parsons, Patricia J. Verfasser aut Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age Patricia J. Parsons Toronto University of Toronto Press [2022] © 2013 1 online resource (216 pages) 10 figures, 1 table txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority In English DISCOUNT-C. BUSINESS & ECONOMICS / Management bisacsh Communication in management Communication in medicine Communication Health services administration Public relations https://doi.org/10.3138/9781442667532 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Parsons, Patricia J. Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age DISCOUNT-C. BUSINESS & ECONOMICS / Management bisacsh Communication in management Communication in medicine Communication Health services administration Public relations |
| title | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age |
| title_auth | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age |
| title_exact_search | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age |
| title_exact_search_txtP | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age |
| title_full | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age Patricia J. Parsons |
| title_fullStr | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age Patricia J. Parsons |
| title_full_unstemmed | Beyond Persuasion Communication Strategies for Healthcare Managers in the Digital Age Patricia J. Parsons |
| title_short | Beyond Persuasion |
| title_sort | beyond persuasion communication strategies for healthcare managers in the digital age |
| title_sub | Communication Strategies for Healthcare Managers in the Digital Age |
| topic | DISCOUNT-C. BUSINESS & ECONOMICS / Management bisacsh Communication in management Communication in medicine Communication Health services administration Public relations |
| topic_facet | DISCOUNT-C. BUSINESS & ECONOMICS / Management Communication in management Communication in medicine Communication Health services administration Public relations |
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