True Story: How a Pulp Empire Remade Mass Media
The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, MA
Harvard University Press
[2022]
|
| Schlagworte: | |
| Online-Zugang: | BSB01 FHA01 Volltext |
| Zusammenfassung: | The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly "boy" into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace. With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions. No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) |
| Beschreibung: | 1 online resource (304 pages) |
| ISBN: | 9780674275669 |
| DOI: | 10.4159/9780674275669 |
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| illustrated | Not Illustrated |
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| isbn | 9780674275669 |
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| spelling | Fitzpatrick, Shanon Verfasser aut True Story How a Pulp Empire Remade Mass Media Shanon Fitzpatrick Cambridge, MA Harvard University Press [2022] © 2022 1 online resource (304 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jul 2022) The larger-than-life story of Bernarr Macfadden, a bodybuilder who turned his obsession with muscles, celebrity, and confession into a publishing empire that transformed global media. In True Story, Shanon Fitzpatrick tells the unlikely story of an orphan from the Ozarks who became one of history’s most powerful media moguls. Born in 1868 in Mill Spring, Missouri, Bernarr Macfadden turned to bodybuilding to transform himself from a sickly "boy" into a creature of masculine perfection. He then channeled his passion into the magazine Physical Culture, capitalizing on the wider turn-of-the-century mania for fitness. Macfadden Publications soon become a pioneer in mass media, helping to inaugurate our sensational, confessional, and body-obsessed global marketplace. With publications like True Story, a magazine purportedly written and edited by its own readers, as well as scores of romance, crime, and fan magazines, Macfadden specialized in titles that targeted women, immigrants, and the working class. Although derided as pulp by critics of the time, Macfadden’s publications were not merely profitable. They were also influential. They championed reader engagement and interactivity long before these were buzzwords in the media industry, breaking down barriers between producers and consumers of culture. At the same time, Macfadden Publications inspired key elements of modern media strategy by privileging rapid production of new content and equally rapid disintegration and reconfiguration of properties in the face of shifting market conditions. No less than the kings of Hollywood and Madison Avenue, Macfadden was a crucial player in shaping American consumer culture and selling it to the world at large. Though the Macfadden media empire is overlooked today, its legacies are everywhere, from true-crime journalism to celebrity gossip rags and fifteen-minute abs In English HISTORY / United States / 20th Century bisacsh Health in mass media History 20th century Mass media United States History 20th century Physical fitness United States History 20th century Pulp literature, American History 20th century Sensationalism in journalism United States History 20th century https://doi.org/10.4159/9780674275669?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fitzpatrick, Shanon True Story How a Pulp Empire Remade Mass Media HISTORY / United States / 20th Century bisacsh Health in mass media History 20th century Mass media United States History 20th century Physical fitness United States History 20th century Pulp literature, American History 20th century Sensationalism in journalism United States History 20th century |
| title | True Story How a Pulp Empire Remade Mass Media |
| title_auth | True Story How a Pulp Empire Remade Mass Media |
| title_exact_search | True Story How a Pulp Empire Remade Mass Media |
| title_exact_search_txtP | True Story How a Pulp Empire Remade Mass Media |
| title_full | True Story How a Pulp Empire Remade Mass Media Shanon Fitzpatrick |
| title_fullStr | True Story How a Pulp Empire Remade Mass Media Shanon Fitzpatrick |
| title_full_unstemmed | True Story How a Pulp Empire Remade Mass Media Shanon Fitzpatrick |
| title_short | True Story |
| title_sort | true story how a pulp empire remade mass media |
| title_sub | How a Pulp Empire Remade Mass Media |
| topic | HISTORY / United States / 20th Century bisacsh Health in mass media History 20th century Mass media United States History 20th century Physical fitness United States History 20th century Pulp literature, American History 20th century Sensationalism in journalism United States History 20th century |
| topic_facet | HISTORY / United States / 20th Century Health in mass media History 20th century Mass media United States History 20th century Physical fitness United States History 20th century Pulp literature, American History 20th century Sensationalism in journalism United States History 20th century |
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