Success in social marketing: 100 case studies from around the globe
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge
2023
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 391 Seiten Illustrationen |
| ISBN: | 9781032223278 9781032223247 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-033764432 | ||
Datensatz im Suchindex
| _version_ | 1804184270263025664 |
|---|---|
| adam_text | CONTENTS 1 Framework Used for Each Case Story 2 Improving Public Health: 30 Success Stories 1 12 3 Preventing Injuries: 15 Success Stories 114 4 Protecting the Environment: 30 Success Stories 167 5 Engaging Communities: 15 Success Stories 273 6 Enhancing Financial Well-Being: 5 Success Stories 326 7 Supporting Educational Milestones: 5 Success Stories 344 Epilogue: The Past, Present, and Future of Social Marketing Index 362 377
|
| adam_txt |
CONTENTS 1 Framework Used for Each Case Story 2 Improving Public Health: 30 Success Stories 1 12 3 Preventing Injuries: 15 Success Stories 114 4 Protecting the Environment: 30 Success Stories 167 5 Engaging Communities: 15 Success Stories 273 6 Enhancing Financial Well-Being: 5 Success Stories 326 7 Supporting Educational Milestones: 5 Success Stories 344 Epilogue: The Past, Present, and Future of Social Marketing Index 362 377 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| index_date | 2024-07-03T20:19:55Z |
| indexdate | 2024-07-10T09:36:40Z |
| institution | BVB |
| isbn | 9781032223278 9781032223247 |
| language | English |
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| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler New York and London Routledge 2023 391 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Fallstudie (DE-588)4124897-1 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s Fallstudie (DE-588)4124897-1 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Erscheint auch als Online-Ausgabe 978-1-00-058647-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033764432&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Success in social marketing 100 case studies from around the globe |
| title_auth | Success in social marketing 100 case studies from around the globe |
| title_exact_search | Success in social marketing 100 case studies from around the globe |
| title_exact_search_txtP | Success in social marketing 100 case studies from around the globe |
| title_full | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_fullStr | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_full_unstemmed | Success in social marketing 100 case studies from around the globe Nancy R. Lee and Philip Kotler |
| title_short | Success in social marketing |
| title_sort | success in social marketing 100 case studies from around the globe |
| title_sub | 100 case studies from around the globe |
| topic | Fallstudie (DE-588)4124897-1 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Fallstudie Soziomarketing |
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