Digital marketing excellence: planning, optimizing and integrating online marketing
Gespeichert in:
Hauptverfasser: | , |
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Weitere Verfasser: | |
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London ; New York
Routledge
2023
|
Ausgabe: | Sixth edition |
Schlagworte: | |
Beschreibung: | xxxvi, 638 Seiten Illustrationen, Diagramme |
ISBN: | 9780367444754 9780367444013 |
Internformat
MARC
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020 | |a 9780367444013 |c hbk |9 978-0-367-44401-3 | ||
024 | 7 | |a 10.4324/9781003009498 |2 doi | |
035 | |a (OCoLC)1342835504 | ||
035 | |a (DE-599)BVBBV048369759 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
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100 | 1 | |a Chaffey, Dave |d 1963- |e Verfasser |0 (DE-588)131879537 |4 aut | |
240 | 1 | 0 | |a Emarketing excellence |
245 | 1 | 0 | |a Digital marketing excellence |b planning, optimizing and integrating online marketing |c Dave Chaffey and PR Smith |
250 | |a Sixth edition | ||
264 | 1 | |a London ; New York |b Routledge |c 2023 | |
300 | |a xxxvi, 638 Seiten |b Illustrationen, Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Telemarketing |0 (DE-588)4215401-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
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689 | 1 | |8 1\p |5 DE-604 | |
689 | 2 | 0 | |a Telemarketing |0 (DE-588)4215401-7 |D s |
689 | 2 | |8 2\p |5 DE-604 | |
700 | 1 | |a Smith, Paul R. |d 1957- |e Verfasser |0 (DE-588)172558263 |4 aut | |
700 | 1 | 2 | |a Smith, P. R. |d 1957- |t eMarketing excellence |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-00949-8 |
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1805075160718376960 |
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adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Chaffey, Dave 1963- Smith, Paul R. 1957- |
author2 | Smith, P. R. 1957- |
author2_role | |
author2_variant | p r s pr prs |
author_GND | (DE-588)131879537 (DE-588)172558263 |
author_facet | Chaffey, Dave 1963- Smith, Paul R. 1957- Smith, P. R. 1957- |
author_role | aut aut |
author_sort | Chaffey, Dave 1963- |
author_variant | d c dc p r s pr prs |
building | Verbundindex |
bvnumber | BV048369759 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)1342835504 (DE-599)BVBBV048369759 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
edition | Sixth edition |
format | Book |
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id | DE-604.BV048369759 |
illustrated | Illustrated |
index_date | 2024-07-03T20:16:13Z |
indexdate | 2024-07-20T05:36:59Z |
institution | BVB |
isbn | 9780367444754 9780367444013 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033748817 |
oclc_num | 1342835504 |
open_access_boolean | |
owner | DE-1102 DE-1050 DE-1047 DE-N2 DE-188 DE-M347 DE-573 DE-898 DE-BY-UBR |
owner_facet | DE-1102 DE-1050 DE-1047 DE-N2 DE-188 DE-M347 DE-573 DE-898 DE-BY-UBR |
physical | xxxvi, 638 Seiten Illustrationen, Diagramme |
publishDate | 2023 |
publishDateSearch | 2023 |
publishDateSort | 2023 |
publisher | Routledge |
record_format | marc |
spelling | Chaffey, Dave 1963- Verfasser (DE-588)131879537 aut Emarketing excellence Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith Sixth edition London ; New York Routledge 2023 xxxvi, 638 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Telemarketing (DE-588)4215401-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s DE-604 Online-Marketing (DE-588)7706419-7 s 1\p DE-604 Telemarketing (DE-588)4215401-7 s 2\p DE-604 Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Smith, P. R. 1957- eMarketing excellence Erscheint auch als Online-Ausgabe 978-1-003-00949-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Chaffey, Dave 1963- Smith, Paul R. 1957- Digital marketing excellence planning, optimizing and integrating online marketing Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4215401-7 (DE-588)4592128-3 |
title | Digital marketing excellence planning, optimizing and integrating online marketing |
title_alt | Emarketing excellence eMarketing excellence |
title_auth | Digital marketing excellence planning, optimizing and integrating online marketing |
title_exact_search | Digital marketing excellence planning, optimizing and integrating online marketing |
title_exact_search_txtP | Digital marketing excellence planning, optimizing and integrating online marketing |
title_full | Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith |
title_fullStr | Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith |
title_full_unstemmed | Digital marketing excellence planning, optimizing and integrating online marketing Dave Chaffey and PR Smith |
title_short | Digital marketing excellence |
title_sort | digital marketing excellence planning optimizing and integrating online marketing |
title_sub | planning, optimizing and integrating online marketing |
topic | Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Telemarketing (DE-588)4215401-7 gnd Electronic Commerce (DE-588)4592128-3 gnd |
topic_facet | Online-Marketing Marketing Telemarketing Electronic Commerce |
work_keys_str_mv | AT chaffeydave emarketingexcellence AT smithpaulr emarketingexcellence AT smithpr emarketingexcellence AT chaffeydave digitalmarketingexcellenceplanningoptimizingandintegratingonlinemarketing AT smithpaulr digitalmarketingexcellenceplanningoptimizingandintegratingonlinemarketing AT smithpr digitalmarketingexcellenceplanningoptimizingandintegratingonlinemarketing |