The Adman's Dilemma: From Barnum to Trump
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to de...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
[2019]
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAB01 FCO01 FHA01 FKE01 FLA01 UPA01 Volltext |
| Zusammenfassung: | The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021) |
| Beschreibung: | 1 online resource (480 pages) |
| ISBN: | 9781487519025 |
| DOI: | 10.3138/9781487519025 |
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| spelling | Rutherford, Paul Verfasser aut The Adman's Dilemma From Barnum to Trump Paul Rutherford Toronto University of Toronto Press [2019] © 2018 1 online resource (480 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Aug 2021) The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity In English SOCIAL SCIENCE / Media Studies bisacsh Advertising executives History Advertising in popular culture Advertising History Advertising Social aspects https://doi.org/10.3138/9781487519025 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Rutherford, Paul The Adman's Dilemma From Barnum to Trump SOCIAL SCIENCE / Media Studies bisacsh Advertising executives History Advertising in popular culture Advertising History Advertising Social aspects |
| title | The Adman's Dilemma From Barnum to Trump |
| title_auth | The Adman's Dilemma From Barnum to Trump |
| title_exact_search | The Adman's Dilemma From Barnum to Trump |
| title_exact_search_txtP | The Adman's Dilemma From Barnum to Trump |
| title_full | The Adman's Dilemma From Barnum to Trump Paul Rutherford |
| title_fullStr | The Adman's Dilemma From Barnum to Trump Paul Rutherford |
| title_full_unstemmed | The Adman's Dilemma From Barnum to Trump Paul Rutherford |
| title_short | The Adman's Dilemma |
| title_sort | the adman s dilemma from barnum to trump |
| title_sub | From Barnum to Trump |
| topic | SOCIAL SCIENCE / Media Studies bisacsh Advertising executives History Advertising in popular culture Advertising History Advertising Social aspects |
| topic_facet | SOCIAL SCIENCE / Media Studies Advertising executives History Advertising in popular culture Advertising History Advertising Social aspects |
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