Marketing metrics: beyond clickbaits
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi
SAGE Publications India Pvt, Ltd.
[2022]
|
| Schlagworte: | |
| Online-Zugang: | UEI03 |
| Beschreibung: | 1 Online-Ressource (xi, 303 Seiten) |
| ISBN: | 9789354795183 9789354795145 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048324959 | ||
| 003 | DE-604 | ||
| 005 | 20230208 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220712s2022 |||| o||u| ||||||eng d | ||
| 020 | |a 9789354795183 |q (electronic bk.) |9 9789354795183 | ||
| 020 | |a 9789354795145 |c Online |9 9789354795145 | ||
| 035 | |a (ZDB-30-PQE)EBC7015317 | ||
| 035 | |a (ZDB-30-PAD)EBC7015317 | ||
| 035 | |a (ZDB-89-EBL)EBL7015317 | ||
| 035 | |a (OCoLC)1335401692 | ||
| 035 | |a (DE-599)BVBBV048324959 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Dugar, Anurag |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing metrics |b beyond clickbaits |c Anurag Dugar, Mani Shreshtha |
| 264 | 1 | |a New Delhi |b SAGE Publications India Pvt, Ltd. |c [2022] | |
| 264 | 4 | |c © 2022 | |
| 300 | |a 1 Online-Ressource (xi, 303 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Shreshtha, Mani |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Dugar, Anurag |t Marketing Metrics |d New Delhi : SAGE Publications India Pvt, Ltd.,c2022 |z 9789354795138 |
| 912 | |a ZDB-30-PQE |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033704255 | ||
| 966 | e | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3306987 |l UEI03 |p ZDB-4-NLEBK |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804184184078467072 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Dugar, Anurag |
| author_facet | Dugar, Anurag |
| author_role | aut |
| author_sort | Dugar, Anurag |
| author_variant | a d ad |
| building | Verbundindex |
| bvnumber | BV048324959 |
| classification_rvk | QP 650 |
| collection | ZDB-30-PQE ZDB-4-NLEBK |
| ctrlnum | (ZDB-30-PQE)EBC7015317 (ZDB-30-PAD)EBC7015317 (ZDB-89-EBL)EBL7015317 (OCoLC)1335401692 (DE-599)BVBBV048324959 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01673nmm a2200433 c 4500</leader><controlfield tag="001">BV048324959</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230208 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220712s2022 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789354795183</subfield><subfield code="q">(electronic bk.)</subfield><subfield code="9">9789354795183</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789354795145</subfield><subfield code="c">Online</subfield><subfield code="9">9789354795145</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC7015317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC7015317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL7015317</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1335401692</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048324959</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dugar, Anurag</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing metrics</subfield><subfield code="b">beyond clickbaits</subfield><subfield code="c">Anurag Dugar, Mani Shreshtha</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New Delhi</subfield><subfield code="b">SAGE Publications India Pvt, Ltd.</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xi, 303 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shreshtha, Mani</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Dugar, Anurag</subfield><subfield code="t">Marketing Metrics</subfield><subfield code="d">New Delhi : SAGE Publications India Pvt, Ltd.,c2022</subfield><subfield code="z">9789354795138</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033704255</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3306987</subfield><subfield code="l">UEI03</subfield><subfield code="p">ZDB-4-NLEBK</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048324959 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:12:44Z |
| indexdate | 2024-07-10T09:35:18Z |
| institution | BVB |
| isbn | 9789354795183 9789354795145 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033704255 |
| oclc_num | 1335401692 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 1 Online-Ressource (xi, 303 Seiten) |
| psigel | ZDB-30-PQE ZDB-4-NLEBK |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | SAGE Publications India Pvt, Ltd. |
| record_format | marc |
| spelling | Dugar, Anurag Verfasser aut Marketing metrics beyond clickbaits Anurag Dugar, Mani Shreshtha New Delhi SAGE Publications India Pvt, Ltd. [2022] © 2022 1 Online-Ressource (xi, 303 Seiten) txt rdacontent c rdamedia cr rdacarrier Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Shreshtha, Mani Sonstige oth Erscheint auch als Druck-Ausgabe Dugar, Anurag Marketing Metrics New Delhi : SAGE Publications India Pvt, Ltd.,c2022 9789354795138 |
| spellingShingle | Dugar, Anurag Marketing metrics beyond clickbaits Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Marketing metrics beyond clickbaits |
| title_auth | Marketing metrics beyond clickbaits |
| title_exact_search | Marketing metrics beyond clickbaits |
| title_exact_search_txtP | Marketing metrics beyond clickbaits |
| title_full | Marketing metrics beyond clickbaits Anurag Dugar, Mani Shreshtha |
| title_fullStr | Marketing metrics beyond clickbaits Anurag Dugar, Mani Shreshtha |
| title_full_unstemmed | Marketing metrics beyond clickbaits Anurag Dugar, Mani Shreshtha |
| title_short | Marketing metrics |
| title_sort | marketing metrics beyond clickbaits |
| title_sub | beyond clickbaits |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Verbraucherverhalten Marketing |
| work_keys_str_mv | AT dugaranurag marketingmetricsbeyondclickbaits AT shreshthamani marketingmetricsbeyondclickbaits |