Navigating the metaverse: a guide to limitless possibilities in a web 3.0 world
Gespeichert in:
1. Verfasser: | |
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Weitere Verfasser: | |
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2022]
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Schlagworte: | |
Online-Zugang: | HWR01 UBY01 |
Beschreibung: | 1 Online-Ressource (xxi, 250 Seiten) Illustrationen |
ISBN: | 9781119899006 9781119899013 |
Internformat
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245 | 1 | 0 | |a Navigating the metaverse |b a guide to limitless possibilities in a web 3.0 world |c Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
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505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Why Should Businesses Care About the Metaverse Economy? -- Who Should Read This Book -- How We Structured the Book -- Part 1 Getting to Know the Metaverse and Metaverse Economy -- Chapter 1 A Primer on the Metaverse -- Terminology -- What Is the Metaverse? -- Putting the Metaverse in Historical Context -- A Universe in the Palm of Your Hand -- Interoperability Is Key to the Metaverse's Future -- Chapter 2 What Is the Metaverse Economy? -- How Does Currency Work in the Metaverse? -- Entering and Advancing in the Metaverse -- Tokenomics -- The Rise of Community Commerce -- Power to the Player: Decentralized Governance -- Four Key NFT Distribution Channels -- NFT-Based Metaverse Revenue Model -- Extra Guidance from the Authors -- Part 2 Building a Strategy for the Metaverse Economy -- Chapter 3 Building a Business Case for the Metaverse -- Business Challenges -- Is the Metaverse a Blip or a Trend? -- The NFT Market Statistics -- Key Value Propositions of the Metaverse Economy for Brands -- Timing Is Everything -- Crossing the Chasm of Metaverse Adoption -- The Business Impact of Web 3.0 Technology -- Extra Guidance from the Authors -- Chapter 4 Meet the Metaverse Consumers -- Demographics -- The Three Flavors of User Engagement -- Metaverse Mindsets -- Importance of Avatars to the Metaverse and Digital Identity -- Extra Guidance from the Authors -- Chapter 5 New Business Opportunities inthe Metaverse -- Metaverse Business and Job Concepts -- Metaverse Metrics -- Extra Guidance from the Authors -- Chapter 6 Key Segments of NFT Commercialization -- Marketplaces -- (Fan) Token Offerings -- Fantasy Games and Collectibles -- Metaverse dApps -- Other Avenues to Explore -- Extra Guidance from the Authors | |
505 | 8 | |a Part 3 Metaverse Product Development, Action Framework, and Future Perspectives -- Chapter 7 NFT Deep Dive -- What Is an NFT? -- Types of NFTs -- How Do NFTs Fit in the Metaverse Economy? -- Key Considerations for NFT Design and Purpose -- Extra Guidance from the Authors -- Chapter 8 Putting Together an Action Plan -- Discover -- Learn -- Build a Case -- Connect to the Community -- Get IP into the Metaverse -- Prepare for Tomorrow -- Extra Guidance from the Authors -- Chapter 9 Perspectives on Tomorrow's Metaverse -- Grow with the Community -- Plug into the Technology Trifecta -- Experience Is King -- Make the Right Play in the Economy -- Final Guidance from the Authors -- Go Boldly -- About Upland -- References -- Acknowledgments -- About the Authors -- Index -- EULA. | |
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Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Hackl, Cathy |
author2 | Arkontaky, John |
author2_role | edt |
author2_variant | j a ja |
author_facet | Hackl, Cathy Arkontaky, John |
author_role | aut |
author_sort | Hackl, Cathy |
author_variant | c h ch |
building | Verbundindex |
bvnumber | BV048324140 |
classification_rvk | QP 650 |
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contents | Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Why Should Businesses Care About the Metaverse Economy? -- Who Should Read This Book -- How We Structured the Book -- Part 1 Getting to Know the Metaverse and Metaverse Economy -- Chapter 1 A Primer on the Metaverse -- Terminology -- What Is the Metaverse? -- Putting the Metaverse in Historical Context -- A Universe in the Palm of Your Hand -- Interoperability Is Key to the Metaverse's Future -- Chapter 2 What Is the Metaverse Economy? -- How Does Currency Work in the Metaverse? -- Entering and Advancing in the Metaverse -- Tokenomics -- The Rise of Community Commerce -- Power to the Player: Decentralized Governance -- Four Key NFT Distribution Channels -- NFT-Based Metaverse Revenue Model -- Extra Guidance from the Authors -- Part 2 Building a Strategy for the Metaverse Economy -- Chapter 3 Building a Business Case for the Metaverse -- Business Challenges -- Is the Metaverse a Blip or a Trend? -- The NFT Market Statistics -- Key Value Propositions of the Metaverse Economy for Brands -- Timing Is Everything -- Crossing the Chasm of Metaverse Adoption -- The Business Impact of Web 3.0 Technology -- Extra Guidance from the Authors -- Chapter 4 Meet the Metaverse Consumers -- Demographics -- The Three Flavors of User Engagement -- Metaverse Mindsets -- Importance of Avatars to the Metaverse and Digital Identity -- Extra Guidance from the Authors -- Chapter 5 New Business Opportunities inthe Metaverse -- Metaverse Business and Job Concepts -- Metaverse Metrics -- Extra Guidance from the Authors -- Chapter 6 Key Segments of NFT Commercialization -- Marketplaces -- (Fan) Token Offerings -- Fantasy Games and Collectibles -- Metaverse dApps -- Other Avenues to Explore -- Extra Guidance from the Authors Part 3 Metaverse Product Development, Action Framework, and Future Perspectives -- Chapter 7 NFT Deep Dive -- What Is an NFT? -- Types of NFTs -- How Do NFTs Fit in the Metaverse Economy? -- Key Considerations for NFT Design and Purpose -- Extra Guidance from the Authors -- Chapter 8 Putting Together an Action Plan -- Discover -- Learn -- Build a Case -- Connect to the Community -- Get IP into the Metaverse -- Prepare for Tomorrow -- Extra Guidance from the Authors -- Chapter 9 Perspectives on Tomorrow's Metaverse -- Grow with the Community -- Plug into the Technology Trifecta -- Experience Is King -- Make the Right Play in the Economy -- Final Guidance from the Authors -- Go Boldly -- About Upland -- References -- Acknowledgments -- About the Authors -- Index -- EULA. |
ctrlnum | (ZDB-30-PQE)EBC6962030 (OCoLC)1314628176 (DE-599)BVBBV048324140 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | DE-604.BV048324140 |
illustrated | Not Illustrated |
index_date | 2024-07-03T20:12:43Z |
indexdate | 2024-07-10T09:35:17Z |
institution | BVB |
isbn | 9781119899006 9781119899013 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033703435 |
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physical | 1 Online-Ressource (xxi, 250 Seiten) Illustrationen |
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publisher | Wiley |
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spelling | Hackl, Cathy Verfasser aut Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) Hoboken, New Jersey Wiley [2022] ©2022 1 Online-Ressource (xxi, 250 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Why Should Businesses Care About the Metaverse Economy? -- Who Should Read This Book -- How We Structured the Book -- Part 1 Getting to Know the Metaverse and Metaverse Economy -- Chapter 1 A Primer on the Metaverse -- Terminology -- What Is the Metaverse? -- Putting the Metaverse in Historical Context -- A Universe in the Palm of Your Hand -- Interoperability Is Key to the Metaverse's Future -- Chapter 2 What Is the Metaverse Economy? -- How Does Currency Work in the Metaverse? -- Entering and Advancing in the Metaverse -- Tokenomics -- The Rise of Community Commerce -- Power to the Player: Decentralized Governance -- Four Key NFT Distribution Channels -- NFT-Based Metaverse Revenue Model -- Extra Guidance from the Authors -- Part 2 Building a Strategy for the Metaverse Economy -- Chapter 3 Building a Business Case for the Metaverse -- Business Challenges -- Is the Metaverse a Blip or a Trend? -- The NFT Market Statistics -- Key Value Propositions of the Metaverse Economy for Brands -- Timing Is Everything -- Crossing the Chasm of Metaverse Adoption -- The Business Impact of Web 3.0 Technology -- Extra Guidance from the Authors -- Chapter 4 Meet the Metaverse Consumers -- Demographics -- The Three Flavors of User Engagement -- Metaverse Mindsets -- Importance of Avatars to the Metaverse and Digital Identity -- Extra Guidance from the Authors -- Chapter 5 New Business Opportunities inthe Metaverse -- Metaverse Business and Job Concepts -- Metaverse Metrics -- Extra Guidance from the Authors -- Chapter 6 Key Segments of NFT Commercialization -- Marketplaces -- (Fan) Token Offerings -- Fantasy Games and Collectibles -- Metaverse dApps -- Other Avenues to Explore -- Extra Guidance from the Authors Part 3 Metaverse Product Development, Action Framework, and Future Perspectives -- Chapter 7 NFT Deep Dive -- What Is an NFT? -- Types of NFTs -- How Do NFTs Fit in the Metaverse Economy? -- Key Considerations for NFT Design and Purpose -- Extra Guidance from the Authors -- Chapter 8 Putting Together an Action Plan -- Discover -- Learn -- Build a Case -- Connect to the Community -- Get IP into the Metaverse -- Prepare for Tomorrow -- Extra Guidance from the Authors -- Chapter 9 Perspectives on Tomorrow's Metaverse -- Grow with the Community -- Plug into the Technology Trifecta -- Experience Is King -- Make the Right Play in the Economy -- Final Guidance from the Authors -- Go Boldly -- About Upland -- References -- Acknowledgments -- About the Authors -- Index -- EULA. Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Metaversum (DE-588)126084787X gnd rswk-swf Virtuelle Realität (DE-588)4399931-1 gnd rswk-swf Electronic books Metaversum (DE-588)126084787X s Virtuelle Realität (DE-588)4399931-1 s Electronic Commerce (DE-588)4592128-3 s DE-604 Lueth, Dirk Sonstige oth Di Bartolo, Tommaso Sonstige oth Arkontaky, John edt Siu, Yat wpr Erscheint auch als Druck-Ausgabe Hackl, Cathy Navigating the Metaverse Newark : John Wiley & Sons, Incorporated,c2022 9781119898993 |
spellingShingle | Hackl, Cathy Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Introduction -- Why Should Businesses Care About the Metaverse Economy? -- Who Should Read This Book -- How We Structured the Book -- Part 1 Getting to Know the Metaverse and Metaverse Economy -- Chapter 1 A Primer on the Metaverse -- Terminology -- What Is the Metaverse? -- Putting the Metaverse in Historical Context -- A Universe in the Palm of Your Hand -- Interoperability Is Key to the Metaverse's Future -- Chapter 2 What Is the Metaverse Economy? -- How Does Currency Work in the Metaverse? -- Entering and Advancing in the Metaverse -- Tokenomics -- The Rise of Community Commerce -- Power to the Player: Decentralized Governance -- Four Key NFT Distribution Channels -- NFT-Based Metaverse Revenue Model -- Extra Guidance from the Authors -- Part 2 Building a Strategy for the Metaverse Economy -- Chapter 3 Building a Business Case for the Metaverse -- Business Challenges -- Is the Metaverse a Blip or a Trend? -- The NFT Market Statistics -- Key Value Propositions of the Metaverse Economy for Brands -- Timing Is Everything -- Crossing the Chasm of Metaverse Adoption -- The Business Impact of Web 3.0 Technology -- Extra Guidance from the Authors -- Chapter 4 Meet the Metaverse Consumers -- Demographics -- The Three Flavors of User Engagement -- Metaverse Mindsets -- Importance of Avatars to the Metaverse and Digital Identity -- Extra Guidance from the Authors -- Chapter 5 New Business Opportunities inthe Metaverse -- Metaverse Business and Job Concepts -- Metaverse Metrics -- Extra Guidance from the Authors -- Chapter 6 Key Segments of NFT Commercialization -- Marketplaces -- (Fan) Token Offerings -- Fantasy Games and Collectibles -- Metaverse dApps -- Other Avenues to Explore -- Extra Guidance from the Authors Part 3 Metaverse Product Development, Action Framework, and Future Perspectives -- Chapter 7 NFT Deep Dive -- What Is an NFT? -- Types of NFTs -- How Do NFTs Fit in the Metaverse Economy? -- Key Considerations for NFT Design and Purpose -- Extra Guidance from the Authors -- Chapter 8 Putting Together an Action Plan -- Discover -- Learn -- Build a Case -- Connect to the Community -- Get IP into the Metaverse -- Prepare for Tomorrow -- Extra Guidance from the Authors -- Chapter 9 Perspectives on Tomorrow's Metaverse -- Grow with the Community -- Plug into the Technology Trifecta -- Experience Is King -- Make the Right Play in the Economy -- Final Guidance from the Authors -- Go Boldly -- About Upland -- References -- Acknowledgments -- About the Authors -- Index -- EULA. Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
subject_GND | (DE-588)4592128-3 (DE-588)126084787X (DE-588)4399931-1 |
title | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
title_auth | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
title_exact_search | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
title_exact_search_txtP | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world |
title_full | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
title_fullStr | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
title_full_unstemmed | Navigating the metaverse a guide to limitless possibilities in a web 3.0 world Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo ; edited by John Arkontaky ; foreword by Yat Siu (chairman of the board, Animoca Brands board member, Upland) |
title_short | Navigating the metaverse |
title_sort | navigating the metaverse a guide to limitless possibilities in a web 3 0 world |
title_sub | a guide to limitless possibilities in a web 3.0 world |
topic | Electronic Commerce (DE-588)4592128-3 gnd Metaversum (DE-588)126084787X gnd Virtuelle Realität (DE-588)4399931-1 gnd |
topic_facet | Electronic Commerce Metaversum Virtuelle Realität |
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