Absolute essentials of advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton
Taylor & Francis Group
2022
|
| Schriftenreihe: | Absolute Essentials of Business and Economics Ser
|
| Schlagworte: | |
| Online-Zugang: | FHD01 HWR01 |
| Beschreibung: | 1 Online-Ressource (97 Seiten) |
| ISBN: | 9781000609615 |
Internformat
MARC
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| 505 | 8 | |a Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index | |
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
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| author | Turnbull, Sarah |
| author_GND | (DE-588)1136152067 |
| author_facet | Turnbull, Sarah |
| author_role | aut |
| author_sort | Turnbull, Sarah |
| author_variant | s t st |
| building | Verbundindex |
| bvnumber | BV048323990 |
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| collection | ZDB-30-PQE |
| contents | Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV048323990 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:12:43Z |
| indexdate | 2024-07-10T09:35:17Z |
| institution | BVB |
| isbn | 9781000609615 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033703286 |
| oclc_num | 1311329047 |
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| physical | 1 Online-Ressource (97 Seiten) |
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| publishDate | 2022 |
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| publisher | Taylor & Francis Group |
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| series2 | Absolute Essentials of Business and Economics Ser |
| spelling | Turnbull, Sarah Verfasser (DE-588)1136152067 aut Absolute essentials of advertising Milton Taylor & Francis Group 2022 ©2022 1 Online-Ressource (97 Seiten) txt rdacontent c rdamedia cr rdacarrier Absolute Essentials of Business and Economics Ser Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index Werbung (DE-588)4065541-6 gnd rswk-swf Electronic books Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 9781032007663 1032007664 (DE-604)BV048241575 Erscheint auch als Druck-Ausgabe, Paperback 9781032007687 1032007680 |
| spellingShingle | Turnbull, Sarah Absolute essentials of advertising Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Foreword -- 1 Advertising -- 2 Advertising: Planning and strategy -- 3 Advertising theory -- 4 Advertising appeals -- 5 The creative development process -- 6 International advertising -- 7 Media -- 8 Media planning -- 9 Advertising measurement and metrics -- 10 Advertising: Industry structure and practice -- Index Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Absolute essentials of advertising |
| title_auth | Absolute essentials of advertising |
| title_exact_search | Absolute essentials of advertising |
| title_exact_search_txtP | Absolute essentials of advertising |
| title_full | Absolute essentials of advertising |
| title_fullStr | Absolute essentials of advertising |
| title_full_unstemmed | Absolute essentials of advertising |
| title_short | Absolute essentials of advertising |
| title_sort | absolute essentials of advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
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