Digital Economy. Emerging Technologies and Business Innovation: 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
Schriftenreihe: | Lecture Notes in Business Information Processing Ser.
v.395 |
Schlagworte: | |
Beschreibung: | 1 Online-Ressource (197 Seiten) |
ISBN: | 9783030646424 |
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505 | 8 | |a Intro -- Preface -- Organization -- Invited Talks -- Digital Business Model Innovation Towards Competitive Advantage -- DSS: Concepts and Enabling I& -- C Technologies to Augment Problem Solving Capabilities of Decision-Makers -- Embeddings for Recommendation Systems -- Contents -- Introductory Paper from the Steering Committee -- Holding ICDEc 2020 Fully Online -- 1 Introduction -- 2 Targeted Participants -- 3 Revised Registration Fees -- 4 Value Proposition -- 5 A Personalized Conference Program -- 6 Organizational Capabilities and Technical Tools -- 7 Conclusion -- References -- Digital Transformation -- Corporate Culture: Impact on Companies' Readiness for Digital Transformation -- 1 Introduction -- 2 Related Works -- 3 Case-Study -- 4 Questionnaire -- 5 Results -- 6 Conclusion -- References -- Digitalisation, Productivity, and Measurability of Digital Economy: Evidence from BRICS -- 1 Introduction -- 2 The Problem of Measurability and Digital Economy -- 2.1 Aggravation of Existing Economic Measurement Problems -- 2.2 Perspectives of Digital Economy -- 3 The Impact of Digitalisation on Labour Productivity -- 3.1 Econometric Model -- 3.2 Data Characteristics -- 4 Empirical Results -- 5 Discussion of Results -- 6 Conclusion -- References -- Technological Change and Future Skill-Shortages in Engineering and Architecture Education: Lessons from Lebanon -- 1 Introduction -- 2 The Construction Sector in Lebanon and Its Globalization -- 2.1 The Morphology of the Construction Sector in Lebanon -- 2.2 The Structural Effect: Changes in the Market Structure -- 2.3 Structural Shifts in the Recruitment Policies -- 3 The Occupational Effect: New Skills and Tasks -- 3.1 Technology and the Emergence of New Occupations and Tasks -- 3.2 New Tasks for Architects and Engineers in Leading Positions -- 4 Skill-Mismatch and Educational Reforms | |
505 | 8 | |a 4.1 Future Skills Needed in a Fluid and Flexible Work Environment -- 4.2 The Skill-Supply in Lebanon: The Education Reforms Needed -- 5 Conclusion and Recommendations -- References -- Data Analytics -- Clustering of Social Media Data and Marketing Decisions -- 1 Introduction: Evolution of Social Media -- 2 Social Media Data: Evolution and Marketing Decisions -- 2.1 Evolution of Data Generated by Social Media: Big Social Media Data -- 2.2 Social Media Data and Marketing Decision Making -- 3 Techniques Used for Analyzing Social Media Data -- 4 Social Media Data Clustering and Marketing Decisions: Research Methodology -- 5 Main Results and Discussions -- 6 Conclusion, Future Research and Limitations -- References -- The Effect of Big Data Analytics on Firm Decision Making: The Case of the Lebanese Banking Sector -- 1 Introduction -- 1.1 Overview of the Lebanese Financial Sector -- 2 Literature Review -- 2.1 Big Data Analytics -- 2.2 Benefits of Using Big Data in Decision Making -- 2.3 BDA Impact on the Financial Sector -- 3 Methodology -- 3.1 Data Analysis -- 4 Findings -- 5 Recommendation -- References -- A Trust-Based Clustering Approach for Identifying Grey Sheep Users -- 1 Introduction -- 2 State of the Art -- 3 A Novel Approach in Identifying Grey Sheep Users -- 3.1 Identification Phase -- 3.2 Recommendation Phase -- 4 Illustrative Example -- 5 Experimental Study -- 5.1 Analysis of the Obtained Experimental Results -- 6 Conclusion -- References -- Digital Marketing -- Opportunity for Video-on-Demand Services - Collecting Consumer's Neurophysiology Data for Recommendation Systems Improvement -- 1 Introduction -- 2 State of the Art -- 2.1 Recommendation Systems Based on Conscious Choices -- 2.2 Electrodermal Activity -- 2.3 Heart Rate -- 3 Research -- 3.1 Sample and Methodology -- 3.2 Data Processing and Results -- 4 Discussion -- 5 Conclusion | |
505 | 8 | |a References -- «Man-Machine» Interaction: The Determinants of the Untact Service's Use -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The Value -- 2.2 The Value Co-creation -- 3 Methodology -- 4 Determinants of Untact Services: Key Findings -- 5 Conclusion -- Appendix 1: Characteristics of the Sample -- Appendix 2: Vertical and Horizontal Analysis of the Analysis Grid -- Appendix 3: The Untact Machine -- References -- Investigating Travelers' Dilemma in Managing Their Online/Offline Presence on Travel Experience -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Conclusion -- Appendices -- References -- Interactivity: A Key Element for Future Digital Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Online Advertisements -- 2.2 Interactive Advertisements -- 3 Methodology -- 3.1 Mini Focus Group with Developers -- 3.2 Semi-structured Interviews -- 3.3 Video Elicitation -- 4 Findings -- 5 Discussions -- 5.1 Perception of Online Advertisements -- 5.2 Consumers' Behaviour Towards Online Advertisements -- 5.3 Perception of Interactive Online Advertisements -- 5.4 Impact of Interactivity on Consumers' Behaviour -- 5.5 Vision of Interactivity -- 6 Conclusion -- Appendix -- References -- Digital Business Models -- Towards Different Enterprise Architecture Project Types -- 1 Introduction -- 2 Enterprise Architecture -- 3 Research Methodology -- 3.1 Introduction -- 3.2 Step 1: Define Project and Project Characteristics -- 3.3 Step 2: Identify a Method to Determine Project Types from Literature Review -- 3.4 Step 3: Apply the Method to Determine EA Project Types -- 4 EA Project Types -- 4.1 EA Project Type: EA Establishment Project -- 4.2 EA Project Type: Applying EA Method to Understand Internal Business Problems -- 4.3 EA Project Type: Business-IT Alignment -- 4.4 EA Project Type: Business Transformation | |
505 | 8 | |a 4.5 EA Project Type: Digital Transformation -- 4.6 EA Project Type: Nine EA Project Types Derived from EA Benefits -- 4.7 EA Project Types: Three EA Project Types Derived from EA Goals -- 4.8 EA Project Type: Corporate Strategic Planning -- 4.9 EA Project Type: Organizational Development -- 4.10 EA Project Type: IT Decision-Making -- 5 Discussion and Conclusion -- References -- Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany) -- 1 Introduction -- 2 Literature Review -- 2.1 Digital Business Model Innovation in SMEs -- 2.2 Implementation of Digital Technologies in SMEs in Brandenburg -- 3 Methods and Design -- 3.1 Case Study Design -- 4 Case Study Analysis -- 4.1 Case A: Company A - Growth Orientation -- 4.2 Case B: Company B - Profitability Orientation -- 5 Discussion -- 6 Conclusion -- References -- Pricing Digital Arts and Culture Through PWYW Strategies -- 1 Introduction -- 2 Empirical Examples: Old and New Methods of PWYW -- 3 Why Pay Less if You Can Pay More? -- 4 Practical Framework -- 5 Discussion and Conclusion -- References -- Author Index | |
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author | Bach Tobji, Mohamed Anis |
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contents | Intro -- Preface -- Organization -- Invited Talks -- Digital Business Model Innovation Towards Competitive Advantage -- DSS: Concepts and Enabling I& -- C Technologies to Augment Problem Solving Capabilities of Decision-Makers -- Embeddings for Recommendation Systems -- Contents -- Introductory Paper from the Steering Committee -- Holding ICDEc 2020 Fully Online -- 1 Introduction -- 2 Targeted Participants -- 3 Revised Registration Fees -- 4 Value Proposition -- 5 A Personalized Conference Program -- 6 Organizational Capabilities and Technical Tools -- 7 Conclusion -- References -- Digital Transformation -- Corporate Culture: Impact on Companies' Readiness for Digital Transformation -- 1 Introduction -- 2 Related Works -- 3 Case-Study -- 4 Questionnaire -- 5 Results -- 6 Conclusion -- References -- Digitalisation, Productivity, and Measurability of Digital Economy: Evidence from BRICS -- 1 Introduction -- 2 The Problem of Measurability and Digital Economy -- 2.1 Aggravation of Existing Economic Measurement Problems -- 2.2 Perspectives of Digital Economy -- 3 The Impact of Digitalisation on Labour Productivity -- 3.1 Econometric Model -- 3.2 Data Characteristics -- 4 Empirical Results -- 5 Discussion of Results -- 6 Conclusion -- References -- Technological Change and Future Skill-Shortages in Engineering and Architecture Education: Lessons from Lebanon -- 1 Introduction -- 2 The Construction Sector in Lebanon and Its Globalization -- 2.1 The Morphology of the Construction Sector in Lebanon -- 2.2 The Structural Effect: Changes in the Market Structure -- 2.3 Structural Shifts in the Recruitment Policies -- 3 The Occupational Effect: New Skills and Tasks -- 3.1 Technology and the Emergence of New Occupations and Tasks -- 3.2 New Tasks for Architects and Engineers in Leading Positions -- 4 Skill-Mismatch and Educational Reforms 4.1 Future Skills Needed in a Fluid and Flexible Work Environment -- 4.2 The Skill-Supply in Lebanon: The Education Reforms Needed -- 5 Conclusion and Recommendations -- References -- Data Analytics -- Clustering of Social Media Data and Marketing Decisions -- 1 Introduction: Evolution of Social Media -- 2 Social Media Data: Evolution and Marketing Decisions -- 2.1 Evolution of Data Generated by Social Media: Big Social Media Data -- 2.2 Social Media Data and Marketing Decision Making -- 3 Techniques Used for Analyzing Social Media Data -- 4 Social Media Data Clustering and Marketing Decisions: Research Methodology -- 5 Main Results and Discussions -- 6 Conclusion, Future Research and Limitations -- References -- The Effect of Big Data Analytics on Firm Decision Making: The Case of the Lebanese Banking Sector -- 1 Introduction -- 1.1 Overview of the Lebanese Financial Sector -- 2 Literature Review -- 2.1 Big Data Analytics -- 2.2 Benefits of Using Big Data in Decision Making -- 2.3 BDA Impact on the Financial Sector -- 3 Methodology -- 3.1 Data Analysis -- 4 Findings -- 5 Recommendation -- References -- A Trust-Based Clustering Approach for Identifying Grey Sheep Users -- 1 Introduction -- 2 State of the Art -- 3 A Novel Approach in Identifying Grey Sheep Users -- 3.1 Identification Phase -- 3.2 Recommendation Phase -- 4 Illustrative Example -- 5 Experimental Study -- 5.1 Analysis of the Obtained Experimental Results -- 6 Conclusion -- References -- Digital Marketing -- Opportunity for Video-on-Demand Services - Collecting Consumer's Neurophysiology Data for Recommendation Systems Improvement -- 1 Introduction -- 2 State of the Art -- 2.1 Recommendation Systems Based on Conscious Choices -- 2.2 Electrodermal Activity -- 2.3 Heart Rate -- 3 Research -- 3.1 Sample and Methodology -- 3.2 Data Processing and Results -- 4 Discussion -- 5 Conclusion References -- «Man-Machine» Interaction: The Determinants of the Untact Service's Use -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The Value -- 2.2 The Value Co-creation -- 3 Methodology -- 4 Determinants of Untact Services: Key Findings -- 5 Conclusion -- Appendix 1: Characteristics of the Sample -- Appendix 2: Vertical and Horizontal Analysis of the Analysis Grid -- Appendix 3: The Untact Machine -- References -- Investigating Travelers' Dilemma in Managing Their Online/Offline Presence on Travel Experience -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Conclusion -- Appendices -- References -- Interactivity: A Key Element for Future Digital Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Online Advertisements -- 2.2 Interactive Advertisements -- 3 Methodology -- 3.1 Mini Focus Group with Developers -- 3.2 Semi-structured Interviews -- 3.3 Video Elicitation -- 4 Findings -- 5 Discussions -- 5.1 Perception of Online Advertisements -- 5.2 Consumers' Behaviour Towards Online Advertisements -- 5.3 Perception of Interactive Online Advertisements -- 5.4 Impact of Interactivity on Consumers' Behaviour -- 5.5 Vision of Interactivity -- 6 Conclusion -- Appendix -- References -- Digital Business Models -- Towards Different Enterprise Architecture Project Types -- 1 Introduction -- 2 Enterprise Architecture -- 3 Research Methodology -- 3.1 Introduction -- 3.2 Step 1: Define Project and Project Characteristics -- 3.3 Step 2: Identify a Method to Determine Project Types from Literature Review -- 3.4 Step 3: Apply the Method to Determine EA Project Types -- 4 EA Project Types -- 4.1 EA Project Type: EA Establishment Project -- 4.2 EA Project Type: Applying EA Method to Understand Internal Business Problems -- 4.3 EA Project Type: Business-IT Alignment -- 4.4 EA Project Type: Business Transformation 4.5 EA Project Type: Digital Transformation -- 4.6 EA Project Type: Nine EA Project Types Derived from EA Benefits -- 4.7 EA Project Types: Three EA Project Types Derived from EA Goals -- 4.8 EA Project Type: Corporate Strategic Planning -- 4.9 EA Project Type: Organizational Development -- 4.10 EA Project Type: IT Decision-Making -- 5 Discussion and Conclusion -- References -- Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany) -- 1 Introduction -- 2 Literature Review -- 2.1 Digital Business Model Innovation in SMEs -- 2.2 Implementation of Digital Technologies in SMEs in Brandenburg -- 3 Methods and Design -- 3.1 Case Study Design -- 4 Case Study Analysis -- 4.1 Case A: Company A - Growth Orientation -- 4.2 Case B: Company B - Profitability Orientation -- 5 Discussion -- 6 Conclusion -- References -- Pricing Digital Arts and Culture Through PWYW Strategies -- 1 Introduction -- 2 Empirical Examples: Old and New Methods of PWYW -- 3 Why Pay Less if You Can Pay More? -- 4 Practical Framework -- 5 Discussion and Conclusion -- References -- Author Index |
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oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033702626 |
oclc_num | 1225624211 |
open_access_boolean | |
physical | 1 Online-Ressource (197 Seiten) |
psigel | ZDB-30-PQE |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Springer International Publishing AG |
record_format | marc |
series2 | Lecture Notes in Business Information Processing Ser. |
spelling | Bach Tobji, Mohamed Anis Verfasser aut Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (197 Seiten) txt rdacontent c rdamedia cr rdacarrier Lecture Notes in Business Information Processing Ser. v.395 Intro -- Preface -- Organization -- Invited Talks -- Digital Business Model Innovation Towards Competitive Advantage -- DSS: Concepts and Enabling I& -- C Technologies to Augment Problem Solving Capabilities of Decision-Makers -- Embeddings for Recommendation Systems -- Contents -- Introductory Paper from the Steering Committee -- Holding ICDEc 2020 Fully Online -- 1 Introduction -- 2 Targeted Participants -- 3 Revised Registration Fees -- 4 Value Proposition -- 5 A Personalized Conference Program -- 6 Organizational Capabilities and Technical Tools -- 7 Conclusion -- References -- Digital Transformation -- Corporate Culture: Impact on Companies' Readiness for Digital Transformation -- 1 Introduction -- 2 Related Works -- 3 Case-Study -- 4 Questionnaire -- 5 Results -- 6 Conclusion -- References -- Digitalisation, Productivity, and Measurability of Digital Economy: Evidence from BRICS -- 1 Introduction -- 2 The Problem of Measurability and Digital Economy -- 2.1 Aggravation of Existing Economic Measurement Problems -- 2.2 Perspectives of Digital Economy -- 3 The Impact of Digitalisation on Labour Productivity -- 3.1 Econometric Model -- 3.2 Data Characteristics -- 4 Empirical Results -- 5 Discussion of Results -- 6 Conclusion -- References -- Technological Change and Future Skill-Shortages in Engineering and Architecture Education: Lessons from Lebanon -- 1 Introduction -- 2 The Construction Sector in Lebanon and Its Globalization -- 2.1 The Morphology of the Construction Sector in Lebanon -- 2.2 The Structural Effect: Changes in the Market Structure -- 2.3 Structural Shifts in the Recruitment Policies -- 3 The Occupational Effect: New Skills and Tasks -- 3.1 Technology and the Emergence of New Occupations and Tasks -- 3.2 New Tasks for Architects and Engineers in Leading Positions -- 4 Skill-Mismatch and Educational Reforms 4.1 Future Skills Needed in a Fluid and Flexible Work Environment -- 4.2 The Skill-Supply in Lebanon: The Education Reforms Needed -- 5 Conclusion and Recommendations -- References -- Data Analytics -- Clustering of Social Media Data and Marketing Decisions -- 1 Introduction: Evolution of Social Media -- 2 Social Media Data: Evolution and Marketing Decisions -- 2.1 Evolution of Data Generated by Social Media: Big Social Media Data -- 2.2 Social Media Data and Marketing Decision Making -- 3 Techniques Used for Analyzing Social Media Data -- 4 Social Media Data Clustering and Marketing Decisions: Research Methodology -- 5 Main Results and Discussions -- 6 Conclusion, Future Research and Limitations -- References -- The Effect of Big Data Analytics on Firm Decision Making: The Case of the Lebanese Banking Sector -- 1 Introduction -- 1.1 Overview of the Lebanese Financial Sector -- 2 Literature Review -- 2.1 Big Data Analytics -- 2.2 Benefits of Using Big Data in Decision Making -- 2.3 BDA Impact on the Financial Sector -- 3 Methodology -- 3.1 Data Analysis -- 4 Findings -- 5 Recommendation -- References -- A Trust-Based Clustering Approach for Identifying Grey Sheep Users -- 1 Introduction -- 2 State of the Art -- 3 A Novel Approach in Identifying Grey Sheep Users -- 3.1 Identification Phase -- 3.2 Recommendation Phase -- 4 Illustrative Example -- 5 Experimental Study -- 5.1 Analysis of the Obtained Experimental Results -- 6 Conclusion -- References -- Digital Marketing -- Opportunity for Video-on-Demand Services - Collecting Consumer's Neurophysiology Data for Recommendation Systems Improvement -- 1 Introduction -- 2 State of the Art -- 2.1 Recommendation Systems Based on Conscious Choices -- 2.2 Electrodermal Activity -- 2.3 Heart Rate -- 3 Research -- 3.1 Sample and Methodology -- 3.2 Data Processing and Results -- 4 Discussion -- 5 Conclusion References -- «Man-Machine» Interaction: The Determinants of the Untact Service's Use -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The Value -- 2.2 The Value Co-creation -- 3 Methodology -- 4 Determinants of Untact Services: Key Findings -- 5 Conclusion -- Appendix 1: Characteristics of the Sample -- Appendix 2: Vertical and Horizontal Analysis of the Analysis Grid -- Appendix 3: The Untact Machine -- References -- Investigating Travelers' Dilemma in Managing Their Online/Offline Presence on Travel Experience -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Conclusion -- Appendices -- References -- Interactivity: A Key Element for Future Digital Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Online Advertisements -- 2.2 Interactive Advertisements -- 3 Methodology -- 3.1 Mini Focus Group with Developers -- 3.2 Semi-structured Interviews -- 3.3 Video Elicitation -- 4 Findings -- 5 Discussions -- 5.1 Perception of Online Advertisements -- 5.2 Consumers' Behaviour Towards Online Advertisements -- 5.3 Perception of Interactive Online Advertisements -- 5.4 Impact of Interactivity on Consumers' Behaviour -- 5.5 Vision of Interactivity -- 6 Conclusion -- Appendix -- References -- Digital Business Models -- Towards Different Enterprise Architecture Project Types -- 1 Introduction -- 2 Enterprise Architecture -- 3 Research Methodology -- 3.1 Introduction -- 3.2 Step 1: Define Project and Project Characteristics -- 3.3 Step 2: Identify a Method to Determine Project Types from Literature Review -- 3.4 Step 3: Apply the Method to Determine EA Project Types -- 4 EA Project Types -- 4.1 EA Project Type: EA Establishment Project -- 4.2 EA Project Type: Applying EA Method to Understand Internal Business Problems -- 4.3 EA Project Type: Business-IT Alignment -- 4.4 EA Project Type: Business Transformation 4.5 EA Project Type: Digital Transformation -- 4.6 EA Project Type: Nine EA Project Types Derived from EA Benefits -- 4.7 EA Project Types: Three EA Project Types Derived from EA Goals -- 4.8 EA Project Type: Corporate Strategic Planning -- 4.9 EA Project Type: Organizational Development -- 4.10 EA Project Type: IT Decision-Making -- 5 Discussion and Conclusion -- References -- Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany) -- 1 Introduction -- 2 Literature Review -- 2.1 Digital Business Model Innovation in SMEs -- 2.2 Implementation of Digital Technologies in SMEs in Brandenburg -- 3 Methods and Design -- 3.1 Case Study Design -- 4 Case Study Analysis -- 4.1 Case A: Company A - Growth Orientation -- 4.2 Case B: Company B - Profitability Orientation -- 5 Discussion -- 6 Conclusion -- References -- Pricing Digital Arts and Culture Through PWYW Strategies -- 1 Introduction -- 2 Empirical Examples: Old and New Methods of PWYW -- 3 Why Pay Less if You Can Pay More? -- 4 Practical Framework -- 5 Discussion and Conclusion -- References -- Author Index Data mining-Congresses Electronic commerce-Congresses Information technology-Congresses Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Informationstheorie (DE-588)4026927-9 gnd rswk-swf Information Retrieval (DE-588)4072803-1 gnd rswk-swf Electronic books (DE-588)1071861417 Konferenzschrift gnd-content Electronic Commerce (DE-588)4592128-3 s Information Retrieval (DE-588)4072803-1 s Informationstheorie (DE-588)4026927-9 s DE-604 Jallouli, Rim Sonstige oth Samet, Ahmed Sonstige oth Touzani, Mourad Sonstige oth Strat, Vasile Alecsandru Sonstige oth Pocatilu, Paul Sonstige oth Erscheint auch als Druck-Ausgabe Bach Tobji, Mohamed Anis Digital Economy. Emerging Technologies and Business Innovation Cham : Springer International Publishing AG,c2020 9783030646417 |
spellingShingle | Bach Tobji, Mohamed Anis Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings Intro -- Preface -- Organization -- Invited Talks -- Digital Business Model Innovation Towards Competitive Advantage -- DSS: Concepts and Enabling I& -- C Technologies to Augment Problem Solving Capabilities of Decision-Makers -- Embeddings for Recommendation Systems -- Contents -- Introductory Paper from the Steering Committee -- Holding ICDEc 2020 Fully Online -- 1 Introduction -- 2 Targeted Participants -- 3 Revised Registration Fees -- 4 Value Proposition -- 5 A Personalized Conference Program -- 6 Organizational Capabilities and Technical Tools -- 7 Conclusion -- References -- Digital Transformation -- Corporate Culture: Impact on Companies' Readiness for Digital Transformation -- 1 Introduction -- 2 Related Works -- 3 Case-Study -- 4 Questionnaire -- 5 Results -- 6 Conclusion -- References -- Digitalisation, Productivity, and Measurability of Digital Economy: Evidence from BRICS -- 1 Introduction -- 2 The Problem of Measurability and Digital Economy -- 2.1 Aggravation of Existing Economic Measurement Problems -- 2.2 Perspectives of Digital Economy -- 3 The Impact of Digitalisation on Labour Productivity -- 3.1 Econometric Model -- 3.2 Data Characteristics -- 4 Empirical Results -- 5 Discussion of Results -- 6 Conclusion -- References -- Technological Change and Future Skill-Shortages in Engineering and Architecture Education: Lessons from Lebanon -- 1 Introduction -- 2 The Construction Sector in Lebanon and Its Globalization -- 2.1 The Morphology of the Construction Sector in Lebanon -- 2.2 The Structural Effect: Changes in the Market Structure -- 2.3 Structural Shifts in the Recruitment Policies -- 3 The Occupational Effect: New Skills and Tasks -- 3.1 Technology and the Emergence of New Occupations and Tasks -- 3.2 New Tasks for Architects and Engineers in Leading Positions -- 4 Skill-Mismatch and Educational Reforms 4.1 Future Skills Needed in a Fluid and Flexible Work Environment -- 4.2 The Skill-Supply in Lebanon: The Education Reforms Needed -- 5 Conclusion and Recommendations -- References -- Data Analytics -- Clustering of Social Media Data and Marketing Decisions -- 1 Introduction: Evolution of Social Media -- 2 Social Media Data: Evolution and Marketing Decisions -- 2.1 Evolution of Data Generated by Social Media: Big Social Media Data -- 2.2 Social Media Data and Marketing Decision Making -- 3 Techniques Used for Analyzing Social Media Data -- 4 Social Media Data Clustering and Marketing Decisions: Research Methodology -- 5 Main Results and Discussions -- 6 Conclusion, Future Research and Limitations -- References -- The Effect of Big Data Analytics on Firm Decision Making: The Case of the Lebanese Banking Sector -- 1 Introduction -- 1.1 Overview of the Lebanese Financial Sector -- 2 Literature Review -- 2.1 Big Data Analytics -- 2.2 Benefits of Using Big Data in Decision Making -- 2.3 BDA Impact on the Financial Sector -- 3 Methodology -- 3.1 Data Analysis -- 4 Findings -- 5 Recommendation -- References -- A Trust-Based Clustering Approach for Identifying Grey Sheep Users -- 1 Introduction -- 2 State of the Art -- 3 A Novel Approach in Identifying Grey Sheep Users -- 3.1 Identification Phase -- 3.2 Recommendation Phase -- 4 Illustrative Example -- 5 Experimental Study -- 5.1 Analysis of the Obtained Experimental Results -- 6 Conclusion -- References -- Digital Marketing -- Opportunity for Video-on-Demand Services - Collecting Consumer's Neurophysiology Data for Recommendation Systems Improvement -- 1 Introduction -- 2 State of the Art -- 2.1 Recommendation Systems Based on Conscious Choices -- 2.2 Electrodermal Activity -- 2.3 Heart Rate -- 3 Research -- 3.1 Sample and Methodology -- 3.2 Data Processing and Results -- 4 Discussion -- 5 Conclusion References -- «Man-Machine» Interaction: The Determinants of the Untact Service's Use -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The Value -- 2.2 The Value Co-creation -- 3 Methodology -- 4 Determinants of Untact Services: Key Findings -- 5 Conclusion -- Appendix 1: Characteristics of the Sample -- Appendix 2: Vertical and Horizontal Analysis of the Analysis Grid -- Appendix 3: The Untact Machine -- References -- Investigating Travelers' Dilemma in Managing Their Online/Offline Presence on Travel Experience -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Conclusion -- Appendices -- References -- Interactivity: A Key Element for Future Digital Communication -- 1 Introduction -- 2 Literature Review -- 2.1 Online Advertisements -- 2.2 Interactive Advertisements -- 3 Methodology -- 3.1 Mini Focus Group with Developers -- 3.2 Semi-structured Interviews -- 3.3 Video Elicitation -- 4 Findings -- 5 Discussions -- 5.1 Perception of Online Advertisements -- 5.2 Consumers' Behaviour Towards Online Advertisements -- 5.3 Perception of Interactive Online Advertisements -- 5.4 Impact of Interactivity on Consumers' Behaviour -- 5.5 Vision of Interactivity -- 6 Conclusion -- Appendix -- References -- Digital Business Models -- Towards Different Enterprise Architecture Project Types -- 1 Introduction -- 2 Enterprise Architecture -- 3 Research Methodology -- 3.1 Introduction -- 3.2 Step 1: Define Project and Project Characteristics -- 3.3 Step 2: Identify a Method to Determine Project Types from Literature Review -- 3.4 Step 3: Apply the Method to Determine EA Project Types -- 4 EA Project Types -- 4.1 EA Project Type: EA Establishment Project -- 4.2 EA Project Type: Applying EA Method to Understand Internal Business Problems -- 4.3 EA Project Type: Business-IT Alignment -- 4.4 EA Project Type: Business Transformation 4.5 EA Project Type: Digital Transformation -- 4.6 EA Project Type: Nine EA Project Types Derived from EA Benefits -- 4.7 EA Project Types: Three EA Project Types Derived from EA Goals -- 4.8 EA Project Type: Corporate Strategic Planning -- 4.9 EA Project Type: Organizational Development -- 4.10 EA Project Type: IT Decision-Making -- 5 Discussion and Conclusion -- References -- Digital Business Model Innovation in SMEs - Case Studies with DIH Support from Brandenburg (Germany) -- 1 Introduction -- 2 Literature Review -- 2.1 Digital Business Model Innovation in SMEs -- 2.2 Implementation of Digital Technologies in SMEs in Brandenburg -- 3 Methods and Design -- 3.1 Case Study Design -- 4 Case Study Analysis -- 4.1 Case A: Company A - Growth Orientation -- 4.2 Case B: Company B - Profitability Orientation -- 5 Discussion -- 6 Conclusion -- References -- Pricing Digital Arts and Culture Through PWYW Strategies -- 1 Introduction -- 2 Empirical Examples: Old and New Methods of PWYW -- 3 Why Pay Less if You Can Pay More? -- 4 Practical Framework -- 5 Discussion and Conclusion -- References -- Author Index Data mining-Congresses Electronic commerce-Congresses Information technology-Congresses Electronic Commerce (DE-588)4592128-3 gnd Informationstheorie (DE-588)4026927-9 gnd Information Retrieval (DE-588)4072803-1 gnd |
subject_GND | (DE-588)4592128-3 (DE-588)4026927-9 (DE-588)4072803-1 (DE-588)1071861417 |
title | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_auth | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_exact_search | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_exact_search_txtP | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_full | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_fullStr | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_full_unstemmed | Digital Economy. Emerging Technologies and Business Innovation 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
title_short | Digital Economy. Emerging Technologies and Business Innovation |
title_sort | digital economy emerging technologies and business innovation 5th international conference on digital economy icdec 2020 bucharest romania june 11 13 2020 proceedings |
title_sub | 5th International Conference on Digital Economy, ICDEc 2020, Bucharest, Romania, June 11-13, 2020, Proceedings |
topic | Data mining-Congresses Electronic commerce-Congresses Information technology-Congresses Electronic Commerce (DE-588)4592128-3 gnd Informationstheorie (DE-588)4026927-9 gnd Information Retrieval (DE-588)4072803-1 gnd |
topic_facet | Data mining-Congresses Electronic commerce-Congresses Information technology-Congresses Electronic Commerce Informationstheorie Information Retrieval Konferenzschrift |
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