Current Perspectives on Consumer Psychology:
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2020
|
| Schlagworte: | |
| Zusammenfassung: | Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors |
| Beschreibung: | 1 Online-Ressource (254 Seiten) |
| ISBN: | 9783631832233 |
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| 505 | 8 | |a Cover -- Copyright information -- Preface and Acknowledgements -- Contents -- List of Contributors -- Section 1 Perspectives of Consumer Psychology -- The Effect of the Brain on Consumer Behavior: Placebo Effect -- Introduction -- 1 Psychological Factors Affecting Consumer Behavior -- 2 The Concept of Placebo and the Placebo Effect -- 3 Mechanisms Related to the Placebo Effect -- 3.1 The Expectancy Theory -- 3.2 Classical Conditioning -- 4 The Placebo Effect in Marketing -- Conclusion -- References -- Post-Modern Truth of Consumerism: Hyperreal Consumption -- Introduction -- 1 Post-Modernism and Hyperreality -- 2 Hyperreal Consumption -- 3 Being a Consumer in the Hyperreal Context -- 4 Experiences in Hyperreal Consumption -- 5 Meaning and Value in Hyperreal Consumption -- Conclusion -- References -- Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior -- Introduction -- 1 Behavioral Finance -- 1.1 Investor Tendencies -- 2 Herd Behavior -- 2.1 Rational Herd Behavior -- 2.2 Irrational Herd Behavior -- 3 Evaluating Herd Behavior within the Framework of Behavioral Finance -- Conclusion -- References -- Brand Identity and Narcissism -- Introduction -- 1 Identity and Brand Identity -- 2 Being in Love with Oneself: Narcissism -- 3 Narcissism and Consumption -- 4 Narcissism within the Scope of Brand Identity -- Conclusion -- References -- The Importance of Slow Food Consumption for Tourism Marketing -- Introduction -- 1 Slow Food -- 2 Slow Food Consumption and Consumer Psychology -- 2.1 Motivation -- 2.2 Lifestyle -- 3 Slow Food and Tourism Marketing -- Conclusion -- References -- Different Approaches to the Concept of Consumption -- Introduction -- 1 Consumption and Consumer Behavior -- 2 Evolution of Consumption Culture from the Modern Age to the Present Day -- 2.1 Zygmunt Bauman -- 2.2 Jean Baudrillard -- 2.3 Richard Sennett | |
| 505 | 8 | |a 2.4 Erich Fromm -- Conclusion -- References -- Spiritual Consumption as a Rising Trend in Consumer Psychology -- Introduction -- 1 The Concept and Rise of Spirituality -- 2 Consumer Spirituality and Spiritual Consumption -- 3 Markets and Consumer Spirituality -- Conclusion -- References -- Thorstein Veblen and Conspicuous Consumption -- Introduction -- 1 Thorstein Veblen and the Theory of the Leisure Class -- 2 The Concept of Conspicuous Consumption -- 3 Precursors and Stimulants of Conspicuous Consumption -- 4 The Concept of Status Consumption -- Conclusion -- References -- Minimalism in Consumption -- Introduction -- 1 How Minimalism and Marketing Are Related -- 2 Minimalism in Consumption -- 2.1 Anti-Consumption -- 2.2 Voluntary Simplicity -- 2.3 The Sharing Economy -- Conclusion -- References -- Consumer Regret -- Introduction -- 1 Decision-Making -- 1.1 Theories of Decision-Making -- 1.1.1 Rational Decision-Making Theories -- 1.1.2 Intuitive Decision-Making Theories -- 1.1.3 Multi-Criteria Decision-Making Theories -- 2 Factors Affecting the Purchasing Decision -- 3 Consumer Regret -- 4 Theories of Regret -- Conclusion -- References -- The Relationship between Consumer Guilt and Shame and Impulse Buying -- Introduction -- 1 Guilt and Consumer Guilt -- 2 Shame and Consumer Shame -- 3 Differentiating Guilt and Shame -- 4 How Impulse Purchases Are Related to Guilt and Shame -- Conclusion and Suggestions -- References -- The Relationship between Subjective Well-Being and Consumer Well-Being -- Introduction -- 1 Literature Review -- 2 Well-Being and Subjective Well-Being -- 3 Elements of Subjective Well-Being -- 4 Consumer Well-Being -- Conclusion -- References -- Consumer Wisdom -- Introduction -- 1 The Concept of Wisdom -- 2 Consumer Wisdom -- 2.1 Intentionality -- 2.2 Contemplation -- 2.3 Emotional Mastery -- 2.4 Openness -- 2.5 Transcendence | |
| 505 | 8 | |a Conclusion and Suggestions -- References -- Section 2 Theories of Consumer Psychology -- Customer Evangelism and Its Theoretical Bases -- Introduction -- 1 Customer Evangelism -- 2 Theoretical Bases of Customer Evangelism -- 2.1 Quintessence -- 2.2 Word-of-Mouth -- Propaganda Theory -- Altruism -- 2.3 Authenticity -- 2.4 Consumer Collectives -- 3 Marketing Concepts Associated with Customer Evangelism -- Conclusion -- References -- Self-Identity Theory in Consumer Psychology and Behavior -- Introduction -- 1 Self-Concept and Self-Identity in Consumer Psychology -- 2 The Role of Self-Identity on Consumer Behavior -- Conclusion -- References -- Evaluation of Cognitive Dissonance Theory -- Introduction -- 1 The Concept of Cognitive Dissonance -- 2 Potential Situations and Context Leading to Cognitive Dissonance -- 3 Precursors and Outcomes of Cognitive Dissonance -- 4 Coping Strategies for Cognitive Dissonance -- Conclusion and Suggestions -- References -- Socioemotional Selectivity Theory -- Introduction -- 1 Socioemotional Selectivity Theory -- 2 Consumer Psychology within the Scope of Socioemotional Selectivity Theory -- Conclusion -- References -- Section 3 Practices of Consumer Psychology -- Metaphoric Analysis of Consumption Concept in Digital Natives -- Introduction -- 1 The Concept of Metaphor -- 2 Findings -- 2.1 Analyzing the Data -- 2.2 Conceptual Categories and Analysis -- Category 1: Consumption as a Necessity -- Category 2: Consumption as a Regrettable Concept -- Category 3: Consumption as an Elating Concept -- Category 4: Consumption as an Addictive Concept -- Category 5: Consumption as an Indicator of Wealth -- Conclusion -- References -- Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? -- Introduction -- 1 Theoretical Framework -- 1.1 Mobile User Experience (MEX) | |
| 505 | 8 | |a 1.2 User-Friendly Mobile Application -- 1.3 Continued Intent to Use -- 2 Methodology -- 2.1 Hypotheses, Research Model, and Sample Selection -- 3 Research Findings and Analysis -- 3.1 Structural Equation Modeling -- Conclusion -- References -- Bibliometric Analysis of the Journal of Consumer Psychology -- Introduction -- 1 The Method of Bibliometric Analysis -- 2 Findings -- 2.1 Descriptive Analysis -- 2.2 Citation Analysis -- Conclusion -- References -- List of Figures -- List of Tables | |
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| contents | Cover -- Copyright information -- Preface and Acknowledgements -- Contents -- List of Contributors -- Section 1 Perspectives of Consumer Psychology -- The Effect of the Brain on Consumer Behavior: Placebo Effect -- Introduction -- 1 Psychological Factors Affecting Consumer Behavior -- 2 The Concept of Placebo and the Placebo Effect -- 3 Mechanisms Related to the Placebo Effect -- 3.1 The Expectancy Theory -- 3.2 Classical Conditioning -- 4 The Placebo Effect in Marketing -- Conclusion -- References -- Post-Modern Truth of Consumerism: Hyperreal Consumption -- Introduction -- 1 Post-Modernism and Hyperreality -- 2 Hyperreal Consumption -- 3 Being a Consumer in the Hyperreal Context -- 4 Experiences in Hyperreal Consumption -- 5 Meaning and Value in Hyperreal Consumption -- Conclusion -- References -- Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior -- Introduction -- 1 Behavioral Finance -- 1.1 Investor Tendencies -- 2 Herd Behavior -- 2.1 Rational Herd Behavior -- 2.2 Irrational Herd Behavior -- 3 Evaluating Herd Behavior within the Framework of Behavioral Finance -- Conclusion -- References -- Brand Identity and Narcissism -- Introduction -- 1 Identity and Brand Identity -- 2 Being in Love with Oneself: Narcissism -- 3 Narcissism and Consumption -- 4 Narcissism within the Scope of Brand Identity -- Conclusion -- References -- The Importance of Slow Food Consumption for Tourism Marketing -- Introduction -- 1 Slow Food -- 2 Slow Food Consumption and Consumer Psychology -- 2.1 Motivation -- 2.2 Lifestyle -- 3 Slow Food and Tourism Marketing -- Conclusion -- References -- Different Approaches to the Concept of Consumption -- Introduction -- 1 Consumption and Consumer Behavior -- 2 Evolution of Consumption Culture from the Modern Age to the Present Day -- 2.1 Zygmunt Bauman -- 2.2 Jean Baudrillard -- 2.3 Richard Sennett 2.4 Erich Fromm -- Conclusion -- References -- Spiritual Consumption as a Rising Trend in Consumer Psychology -- Introduction -- 1 The Concept and Rise of Spirituality -- 2 Consumer Spirituality and Spiritual Consumption -- 3 Markets and Consumer Spirituality -- Conclusion -- References -- Thorstein Veblen and Conspicuous Consumption -- Introduction -- 1 Thorstein Veblen and the Theory of the Leisure Class -- 2 The Concept of Conspicuous Consumption -- 3 Precursors and Stimulants of Conspicuous Consumption -- 4 The Concept of Status Consumption -- Conclusion -- References -- Minimalism in Consumption -- Introduction -- 1 How Minimalism and Marketing Are Related -- 2 Minimalism in Consumption -- 2.1 Anti-Consumption -- 2.2 Voluntary Simplicity -- 2.3 The Sharing Economy -- Conclusion -- References -- Consumer Regret -- Introduction -- 1 Decision-Making -- 1.1 Theories of Decision-Making -- 1.1.1 Rational Decision-Making Theories -- 1.1.2 Intuitive Decision-Making Theories -- 1.1.3 Multi-Criteria Decision-Making Theories -- 2 Factors Affecting the Purchasing Decision -- 3 Consumer Regret -- 4 Theories of Regret -- Conclusion -- References -- The Relationship between Consumer Guilt and Shame and Impulse Buying -- Introduction -- 1 Guilt and Consumer Guilt -- 2 Shame and Consumer Shame -- 3 Differentiating Guilt and Shame -- 4 How Impulse Purchases Are Related to Guilt and Shame -- Conclusion and Suggestions -- References -- The Relationship between Subjective Well-Being and Consumer Well-Being -- Introduction -- 1 Literature Review -- 2 Well-Being and Subjective Well-Being -- 3 Elements of Subjective Well-Being -- 4 Consumer Well-Being -- Conclusion -- References -- Consumer Wisdom -- Introduction -- 1 The Concept of Wisdom -- 2 Consumer Wisdom -- 2.1 Intentionality -- 2.2 Contemplation -- 2.3 Emotional Mastery -- 2.4 Openness -- 2.5 Transcendence Conclusion and Suggestions -- References -- Section 2 Theories of Consumer Psychology -- Customer Evangelism and Its Theoretical Bases -- Introduction -- 1 Customer Evangelism -- 2 Theoretical Bases of Customer Evangelism -- 2.1 Quintessence -- 2.2 Word-of-Mouth -- Propaganda Theory -- Altruism -- 2.3 Authenticity -- 2.4 Consumer Collectives -- 3 Marketing Concepts Associated with Customer Evangelism -- Conclusion -- References -- Self-Identity Theory in Consumer Psychology and Behavior -- Introduction -- 1 Self-Concept and Self-Identity in Consumer Psychology -- 2 The Role of Self-Identity on Consumer Behavior -- Conclusion -- References -- Evaluation of Cognitive Dissonance Theory -- Introduction -- 1 The Concept of Cognitive Dissonance -- 2 Potential Situations and Context Leading to Cognitive Dissonance -- 3 Precursors and Outcomes of Cognitive Dissonance -- 4 Coping Strategies for Cognitive Dissonance -- Conclusion and Suggestions -- References -- Socioemotional Selectivity Theory -- Introduction -- 1 Socioemotional Selectivity Theory -- 2 Consumer Psychology within the Scope of Socioemotional Selectivity Theory -- Conclusion -- References -- Section 3 Practices of Consumer Psychology -- Metaphoric Analysis of Consumption Concept in Digital Natives -- Introduction -- 1 The Concept of Metaphor -- 2 Findings -- 2.1 Analyzing the Data -- 2.2 Conceptual Categories and Analysis -- Category 1: Consumption as a Necessity -- Category 2: Consumption as a Regrettable Concept -- Category 3: Consumption as an Elating Concept -- Category 4: Consumption as an Addictive Concept -- Category 5: Consumption as an Indicator of Wealth -- Conclusion -- References -- Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? -- Introduction -- 1 Theoretical Framework -- 1.1 Mobile User Experience (MEX) 1.2 User-Friendly Mobile Application -- 1.3 Continued Intent to Use -- 2 Methodology -- 2.1 Hypotheses, Research Model, and Sample Selection -- 3 Research Findings and Analysis -- 3.1 Structural Equation Modeling -- Conclusion -- References -- Bibliometric Analysis of the Journal of Consumer Psychology -- Introduction -- 1 The Method of Bibliometric Analysis -- 2 Findings -- 2.1 Descriptive Analysis -- 2.2 Citation Analysis -- Conclusion -- References -- List of Figures -- List of Tables |
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| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
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Herd Behavior -- 2.1 Rational Herd Behavior -- 2.2 Irrational Herd Behavior -- 3 Evaluating Herd Behavior within the Framework of Behavioral Finance -- Conclusion -- References -- Brand Identity and Narcissism -- Introduction -- 1 Identity and Brand Identity -- 2 Being in Love with Oneself: Narcissism -- 3 Narcissism and Consumption -- 4 Narcissism within the Scope of Brand Identity -- Conclusion -- References -- The Importance of Slow Food Consumption for Tourism Marketing -- Introduction -- 1 Slow Food -- 2 Slow Food Consumption and Consumer Psychology -- 2.1 Motivation -- 2.2 Lifestyle -- 3 Slow Food and Tourism Marketing -- Conclusion -- References -- Different Approaches to the Concept of Consumption -- Introduction -- 1 Consumption and Consumer Behavior -- 2 Evolution of Consumption Culture from the Modern Age to the Present Day -- 2.1 Zygmunt Bauman -- 2.2 Jean Baudrillard -- 2.3 Richard Sennett</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2.4 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Multi-Criteria Decision-Making Theories -- 2 Factors Affecting the Purchasing Decision -- 3 Consumer Regret -- 4 Theories of Regret -- Conclusion -- References -- The Relationship between Consumer Guilt and Shame and Impulse Buying -- Introduction -- 1 Guilt and Consumer Guilt -- 2 Shame and Consumer Shame -- 3 Differentiating Guilt and Shame -- 4 How Impulse Purchases Are Related to Guilt and Shame -- Conclusion and Suggestions -- References -- The Relationship between Subjective Well-Being and Consumer Well-Being -- Introduction -- 1 Literature Review -- 2 Well-Being and Subjective Well-Being -- 3 Elements of Subjective Well-Being -- 4 Consumer Well-Being -- Conclusion -- References -- Consumer Wisdom -- Introduction -- 1 The Concept of Wisdom -- 2 Consumer Wisdom -- 2.1 Intentionality -- 2.2 Contemplation -- 2.3 Emotional Mastery -- 2.4 Openness -- 2.5 Transcendence</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Conclusion and Suggestions -- 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| spelling | Kurnaz, Aysel Verfasser aut Current Perspectives on Consumer Psychology Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2020 ©2020 1 Online-Ressource (254 Seiten) txt rdacontent c rdamedia cr rdacarrier Cover -- Copyright information -- Preface and Acknowledgements -- Contents -- List of Contributors -- Section 1 Perspectives of Consumer Psychology -- The Effect of the Brain on Consumer Behavior: Placebo Effect -- Introduction -- 1 Psychological Factors Affecting Consumer Behavior -- 2 The Concept of Placebo and the Placebo Effect -- 3 Mechanisms Related to the Placebo Effect -- 3.1 The Expectancy Theory -- 3.2 Classical Conditioning -- 4 The Placebo Effect in Marketing -- Conclusion -- References -- Post-Modern Truth of Consumerism: Hyperreal Consumption -- Introduction -- 1 Post-Modernism and Hyperreality -- 2 Hyperreal Consumption -- 3 Being a Consumer in the Hyperreal Context -- 4 Experiences in Hyperreal Consumption -- 5 Meaning and Value in Hyperreal Consumption -- Conclusion -- References -- Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior -- Introduction -- 1 Behavioral Finance -- 1.1 Investor Tendencies -- 2 Herd Behavior -- 2.1 Rational Herd Behavior -- 2.2 Irrational Herd Behavior -- 3 Evaluating Herd Behavior within the Framework of Behavioral Finance -- Conclusion -- References -- Brand Identity and Narcissism -- Introduction -- 1 Identity and Brand Identity -- 2 Being in Love with Oneself: Narcissism -- 3 Narcissism and Consumption -- 4 Narcissism within the Scope of Brand Identity -- Conclusion -- References -- The Importance of Slow Food Consumption for Tourism Marketing -- Introduction -- 1 Slow Food -- 2 Slow Food Consumption and Consumer Psychology -- 2.1 Motivation -- 2.2 Lifestyle -- 3 Slow Food and Tourism Marketing -- Conclusion -- References -- Different Approaches to the Concept of Consumption -- Introduction -- 1 Consumption and Consumer Behavior -- 2 Evolution of Consumption Culture from the Modern Age to the Present Day -- 2.1 Zygmunt Bauman -- 2.2 Jean Baudrillard -- 2.3 Richard Sennett 2.4 Erich Fromm -- Conclusion -- References -- Spiritual Consumption as a Rising Trend in Consumer Psychology -- Introduction -- 1 The Concept and Rise of Spirituality -- 2 Consumer Spirituality and Spiritual Consumption -- 3 Markets and Consumer Spirituality -- Conclusion -- References -- Thorstein Veblen and Conspicuous Consumption -- Introduction -- 1 Thorstein Veblen and the Theory of the Leisure Class -- 2 The Concept of Conspicuous Consumption -- 3 Precursors and Stimulants of Conspicuous Consumption -- 4 The Concept of Status Consumption -- Conclusion -- References -- Minimalism in Consumption -- Introduction -- 1 How Minimalism and Marketing Are Related -- 2 Minimalism in Consumption -- 2.1 Anti-Consumption -- 2.2 Voluntary Simplicity -- 2.3 The Sharing Economy -- Conclusion -- References -- Consumer Regret -- Introduction -- 1 Decision-Making -- 1.1 Theories of Decision-Making -- 1.1.1 Rational Decision-Making Theories -- 1.1.2 Intuitive Decision-Making Theories -- 1.1.3 Multi-Criteria Decision-Making Theories -- 2 Factors Affecting the Purchasing Decision -- 3 Consumer Regret -- 4 Theories of Regret -- Conclusion -- References -- The Relationship between Consumer Guilt and Shame and Impulse Buying -- Introduction -- 1 Guilt and Consumer Guilt -- 2 Shame and Consumer Shame -- 3 Differentiating Guilt and Shame -- 4 How Impulse Purchases Are Related to Guilt and Shame -- Conclusion and Suggestions -- References -- The Relationship between Subjective Well-Being and Consumer Well-Being -- Introduction -- 1 Literature Review -- 2 Well-Being and Subjective Well-Being -- 3 Elements of Subjective Well-Being -- 4 Consumer Well-Being -- Conclusion -- References -- Consumer Wisdom -- Introduction -- 1 The Concept of Wisdom -- 2 Consumer Wisdom -- 2.1 Intentionality -- 2.2 Contemplation -- 2.3 Emotional Mastery -- 2.4 Openness -- 2.5 Transcendence Conclusion and Suggestions -- References -- Section 2 Theories of Consumer Psychology -- Customer Evangelism and Its Theoretical Bases -- Introduction -- 1 Customer Evangelism -- 2 Theoretical Bases of Customer Evangelism -- 2.1 Quintessence -- 2.2 Word-of-Mouth -- Propaganda Theory -- Altruism -- 2.3 Authenticity -- 2.4 Consumer Collectives -- 3 Marketing Concepts Associated with Customer Evangelism -- Conclusion -- References -- Self-Identity Theory in Consumer Psychology and Behavior -- Introduction -- 1 Self-Concept and Self-Identity in Consumer Psychology -- 2 The Role of Self-Identity on Consumer Behavior -- Conclusion -- References -- Evaluation of Cognitive Dissonance Theory -- Introduction -- 1 The Concept of Cognitive Dissonance -- 2 Potential Situations and Context Leading to Cognitive Dissonance -- 3 Precursors and Outcomes of Cognitive Dissonance -- 4 Coping Strategies for Cognitive Dissonance -- Conclusion and Suggestions -- References -- Socioemotional Selectivity Theory -- Introduction -- 1 Socioemotional Selectivity Theory -- 2 Consumer Psychology within the Scope of Socioemotional Selectivity Theory -- Conclusion -- References -- Section 3 Practices of Consumer Psychology -- Metaphoric Analysis of Consumption Concept in Digital Natives -- Introduction -- 1 The Concept of Metaphor -- 2 Findings -- 2.1 Analyzing the Data -- 2.2 Conceptual Categories and Analysis -- Category 1: Consumption as a Necessity -- Category 2: Consumption as a Regrettable Concept -- Category 3: Consumption as an Elating Concept -- Category 4: Consumption as an Addictive Concept -- Category 5: Consumption as an Indicator of Wealth -- Conclusion -- References -- Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? -- Introduction -- 1 Theoretical Framework -- 1.1 Mobile User Experience (MEX) 1.2 User-Friendly Mobile Application -- 1.3 Continued Intent to Use -- 2 Methodology -- 2.1 Hypotheses, Research Model, and Sample Selection -- 3 Research Findings and Analysis -- 3.1 Structural Equation Modeling -- Conclusion -- References -- Bibliometric Analysis of the Journal of Consumer Psychology -- Introduction -- 1 The Method of Bibliometric Analysis -- 2 Findings -- 2.1 Descriptive Analysis -- 2.2 Citation Analysis -- Conclusion -- References -- List of Figures -- List of Tables Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors Consumers-Psychology Consumer behavior-Psychological aspects Wirtschaftspsychologie (DE-588)4066506-9 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Electronic books (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Wirtschaftspsychologie (DE-588)4066506-9 s DE-604 Aydin, Hatice Sonstige oth Erscheint auch als Druck-Ausgabe Kurnaz, Aysel Current Perspectives on Consumer Psychology Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2020 9783631816349 |
| spellingShingle | Kurnaz, Aysel Current Perspectives on Consumer Psychology Cover -- Copyright information -- Preface and Acknowledgements -- Contents -- List of Contributors -- Section 1 Perspectives of Consumer Psychology -- The Effect of the Brain on Consumer Behavior: Placebo Effect -- Introduction -- 1 Psychological Factors Affecting Consumer Behavior -- 2 The Concept of Placebo and the Placebo Effect -- 3 Mechanisms Related to the Placebo Effect -- 3.1 The Expectancy Theory -- 3.2 Classical Conditioning -- 4 The Placebo Effect in Marketing -- Conclusion -- References -- Post-Modern Truth of Consumerism: Hyperreal Consumption -- Introduction -- 1 Post-Modernism and Hyperreality -- 2 Hyperreal Consumption -- 3 Being a Consumer in the Hyperreal Context -- 4 Experiences in Hyperreal Consumption -- 5 Meaning and Value in Hyperreal Consumption -- Conclusion -- References -- Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior -- Introduction -- 1 Behavioral Finance -- 1.1 Investor Tendencies -- 2 Herd Behavior -- 2.1 Rational Herd Behavior -- 2.2 Irrational Herd Behavior -- 3 Evaluating Herd Behavior within the Framework of Behavioral Finance -- Conclusion -- References -- Brand Identity and Narcissism -- Introduction -- 1 Identity and Brand Identity -- 2 Being in Love with Oneself: Narcissism -- 3 Narcissism and Consumption -- 4 Narcissism within the Scope of Brand Identity -- Conclusion -- References -- The Importance of Slow Food Consumption for Tourism Marketing -- Introduction -- 1 Slow Food -- 2 Slow Food Consumption and Consumer Psychology -- 2.1 Motivation -- 2.2 Lifestyle -- 3 Slow Food and Tourism Marketing -- Conclusion -- References -- Different Approaches to the Concept of Consumption -- Introduction -- 1 Consumption and Consumer Behavior -- 2 Evolution of Consumption Culture from the Modern Age to the Present Day -- 2.1 Zygmunt Bauman -- 2.2 Jean Baudrillard -- 2.3 Richard Sennett 2.4 Erich Fromm -- Conclusion -- References -- Spiritual Consumption as a Rising Trend in Consumer Psychology -- Introduction -- 1 The Concept and Rise of Spirituality -- 2 Consumer Spirituality and Spiritual Consumption -- 3 Markets and Consumer Spirituality -- Conclusion -- References -- Thorstein Veblen and Conspicuous Consumption -- Introduction -- 1 Thorstein Veblen and the Theory of the Leisure Class -- 2 The Concept of Conspicuous Consumption -- 3 Precursors and Stimulants of Conspicuous Consumption -- 4 The Concept of Status Consumption -- Conclusion -- References -- Minimalism in Consumption -- Introduction -- 1 How Minimalism and Marketing Are Related -- 2 Minimalism in Consumption -- 2.1 Anti-Consumption -- 2.2 Voluntary Simplicity -- 2.3 The Sharing Economy -- Conclusion -- References -- Consumer Regret -- Introduction -- 1 Decision-Making -- 1.1 Theories of Decision-Making -- 1.1.1 Rational Decision-Making Theories -- 1.1.2 Intuitive Decision-Making Theories -- 1.1.3 Multi-Criteria Decision-Making Theories -- 2 Factors Affecting the Purchasing Decision -- 3 Consumer Regret -- 4 Theories of Regret -- Conclusion -- References -- The Relationship between Consumer Guilt and Shame and Impulse Buying -- Introduction -- 1 Guilt and Consumer Guilt -- 2 Shame and Consumer Shame -- 3 Differentiating Guilt and Shame -- 4 How Impulse Purchases Are Related to Guilt and Shame -- Conclusion and Suggestions -- References -- The Relationship between Subjective Well-Being and Consumer Well-Being -- Introduction -- 1 Literature Review -- 2 Well-Being and Subjective Well-Being -- 3 Elements of Subjective Well-Being -- 4 Consumer Well-Being -- Conclusion -- References -- Consumer Wisdom -- Introduction -- 1 The Concept of Wisdom -- 2 Consumer Wisdom -- 2.1 Intentionality -- 2.2 Contemplation -- 2.3 Emotional Mastery -- 2.4 Openness -- 2.5 Transcendence Conclusion and Suggestions -- References -- Section 2 Theories of Consumer Psychology -- Customer Evangelism and Its Theoretical Bases -- Introduction -- 1 Customer Evangelism -- 2 Theoretical Bases of Customer Evangelism -- 2.1 Quintessence -- 2.2 Word-of-Mouth -- Propaganda Theory -- Altruism -- 2.3 Authenticity -- 2.4 Consumer Collectives -- 3 Marketing Concepts Associated with Customer Evangelism -- Conclusion -- References -- Self-Identity Theory in Consumer Psychology and Behavior -- Introduction -- 1 Self-Concept and Self-Identity in Consumer Psychology -- 2 The Role of Self-Identity on Consumer Behavior -- Conclusion -- References -- Evaluation of Cognitive Dissonance Theory -- Introduction -- 1 The Concept of Cognitive Dissonance -- 2 Potential Situations and Context Leading to Cognitive Dissonance -- 3 Precursors and Outcomes of Cognitive Dissonance -- 4 Coping Strategies for Cognitive Dissonance -- Conclusion and Suggestions -- References -- Socioemotional Selectivity Theory -- Introduction -- 1 Socioemotional Selectivity Theory -- 2 Consumer Psychology within the Scope of Socioemotional Selectivity Theory -- Conclusion -- References -- Section 3 Practices of Consumer Psychology -- Metaphoric Analysis of Consumption Concept in Digital Natives -- Introduction -- 1 The Concept of Metaphor -- 2 Findings -- 2.1 Analyzing the Data -- 2.2 Conceptual Categories and Analysis -- Category 1: Consumption as a Necessity -- Category 2: Consumption as a Regrettable Concept -- Category 3: Consumption as an Elating Concept -- Category 4: Consumption as an Addictive Concept -- Category 5: Consumption as an Indicator of Wealth -- Conclusion -- References -- Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? -- Introduction -- 1 Theoretical Framework -- 1.1 Mobile User Experience (MEX) 1.2 User-Friendly Mobile Application -- 1.3 Continued Intent to Use -- 2 Methodology -- 2.1 Hypotheses, Research Model, and Sample Selection -- 3 Research Findings and Analysis -- 3.1 Structural Equation Modeling -- Conclusion -- References -- Bibliometric Analysis of the Journal of Consumer Psychology -- Introduction -- 1 The Method of Bibliometric Analysis -- 2 Findings -- 2.1 Descriptive Analysis -- 2.2 Citation Analysis -- Conclusion -- References -- List of Figures -- List of Tables Consumers-Psychology Consumer behavior-Psychological aspects Wirtschaftspsychologie (DE-588)4066506-9 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4066506-9 (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4143413-4 |
| title | Current Perspectives on Consumer Psychology |
| title_auth | Current Perspectives on Consumer Psychology |
| title_exact_search | Current Perspectives on Consumer Psychology |
| title_exact_search_txtP | Current Perspectives on Consumer Psychology |
| title_full | Current Perspectives on Consumer Psychology |
| title_fullStr | Current Perspectives on Consumer Psychology |
| title_full_unstemmed | Current Perspectives on Consumer Psychology |
| title_short | Current Perspectives on Consumer Psychology |
| title_sort | current perspectives on consumer psychology |
| topic | Consumers-Psychology Consumer behavior-Psychological aspects Wirtschaftspsychologie (DE-588)4066506-9 gnd Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Consumers-Psychology Consumer behavior-Psychological aspects Wirtschaftspsychologie Psychologie Verbraucher Aufsatzsammlung |
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