Brand fusion: purpose-driven brand strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
De Gruyter
[2022]
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-521 DE-1043 DE-1046 DE-858 DE-Aug4 DE-898 DE-859 DE-860 DE-91 DE-473 DE-706 DE-945 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (IX, 611 Seiten) |
| ISBN: | 9783110718638 9783110718737 |
| DOI: | 10.1515/9783110718638 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110718638 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:12:15Z |
| indexdate | 2024-10-31T13:01:15Z |
| institution | BVB |
| isbn | 9783110718638 9783110718737 |
| language | English |
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| publisher | De Gruyter |
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| spelling | Smith, Terry 1940- Verfasser (DE-588)121303918 aut Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams Berlin De Gruyter [2022] 1 Online-Ressource (IX, 611 Seiten) txt rdacontent c rdamedia cr rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Williams, Tom Sonstige (DE-588)1097231267 oth Erscheint auch als Druck-Ausgabe 978-3-11-071834-8 https://doi.org/10.1515/9783110718638 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Smith, Terry 1940- Brand fusion purpose-driven brand strategy Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Brand fusion purpose-driven brand strategy |
| title_auth | Brand fusion purpose-driven brand strategy |
| title_exact_search | Brand fusion purpose-driven brand strategy |
| title_exact_search_txtP | Brand fusion purpose-driven brand strategy |
| title_full | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_fullStr | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_full_unstemmed | Brand fusion purpose-driven brand strategy Terry Smith, Tom Williams |
| title_short | Brand fusion |
| title_sort | brand fusion purpose driven brand strategy |
| title_sub | purpose-driven brand strategy |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| url | https://doi.org/10.1515/9783110718638 |
| work_keys_str_mv | AT smithterry brandfusionpurposedrivenbrandstrategy AT williamstom brandfusionpurposedrivenbrandstrategy |