Ordnung im Chaos – Kybernetik der Markenführung:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Springer
2022
|
| Schriftenreihe: | essentials
|
| Schlagworte: | |
| Online-Zugang: | ASH01 BFB01 BHS01 BTU01 BTW01 EFN01 FAB01 FAN01 FAW01 FCO01 FFW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XIV, 50 Seiten) 4 Illustrationen, 2 Illustrationen (farbig) |
| ISBN: | 9783662651926 |
| ISSN: | 2197-6716 |
| DOI: | 10.1007/978-3-662-65192-6 |
Internformat
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| author | Errichiello, Oliver Carlo 1973- Wernke, Marius |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV048307406 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:08:30Z |
| indexdate | 2024-08-01T10:32:25Z |
| institution | BVB |
| isbn | 9783662651926 |
| issn | 2197-6716 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033687081 |
| oclc_num | 1335398001 |
| open_access_boolean | |
| owner | DE-1052 DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-B768 DE-11 |
| owner_facet | DE-1052 DE-860 DE-19 DE-BY-UBM DE-1028 DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-706 DE-91 DE-BY-TUM DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-B1533 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-526 DE-B768 DE-11 |
| physical | 1 Online-Ressource (XIV, 50 Seiten) 4 Illustrationen, 2 Illustrationen (farbig) |
| psigel | ZDB-2-SWI ZDB-2-SWI_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | essentials |
| spellingShingle | Errichiello, Oliver Carlo 1973- Wernke, Marius Ordnung im Chaos – Kybernetik der Markenführung Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik (DE-588)4144679-3 gnd Kybernetik (DE-588)4033888-5 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4033888-5 |
| title | Ordnung im Chaos – Kybernetik der Markenführung |
| title_auth | Ordnung im Chaos – Kybernetik der Markenführung |
| title_exact_search | Ordnung im Chaos – Kybernetik der Markenführung |
| title_exact_search_txtP | Ordnung im Chaos – Kybernetik der Markenführung |
| title_full | Ordnung im Chaos – Kybernetik der Markenführung von Oliver Errichiello, Marius Wernke |
| title_fullStr | Ordnung im Chaos – Kybernetik der Markenführung von Oliver Errichiello, Marius Wernke |
| title_full_unstemmed | Ordnung im Chaos – Kybernetik der Markenführung von Oliver Errichiello, Marius Wernke |
| title_short | Ordnung im Chaos – Kybernetik der Markenführung |
| title_sort | ordnung im chaos kybernetik der markenfuhrung |
| topic | Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik (DE-588)4144679-3 gnd Kybernetik (DE-588)4033888-5 gnd |
| topic_facet | Branding Work and Organizational Psychology Marketing Consumer Behavior Digital Marketing Business Information Systems Branding (Marketing) Psychology, Industrial Consumer behavior Telemarketing Internet marketing Business information services Markenpolitik Kybernetik |
| url | https://doi.org/10.1007/978-3-662-65192-6 |
| work_keys_str_mv | AT errichielloolivercarlo ordnungimchaoskybernetikdermarkenfuhrung AT wernkemarius ordnungimchaoskybernetikdermarkenfuhrung |