Marketing in the boardroom: winning the hearts and minds of the board
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon ; New York, NY
Routledge
2017
|
| Schriftenreihe: | A Gower book
bibliomotion |
| Schlagworte: | |
| Online-Zugang: | UBM01 Volltext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource Illustrationen, Diagramme |
| ISBN: | 9781315270944 |
| DOI: | 10.4324/9781315270944 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315270944 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:05:01Z |
| indexdate | 2024-07-10T09:34:29Z |
| institution | BVB |
| isbn | 9781315270944 |
| language | English |
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| spelling | Saunders, Ruth Verfasser aut Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders Abingdon, Oxon ; New York, NY Routledge 2017 1 Online-Ressource Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier A Gower book bibliomotion Includes bibliographical references and index Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Board of directors (DE-588)4303006-3 gnd rswk-swf Board of directors (DE-588)4303006-3 s Marketing (DE-588)4037589-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-28179-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-28181-3 https://doi.org/10.4324/9781315270944 Verlag URL des Erstveröffentlichers Volltext http://www.gbv.de/dms/zbw/871567768.pdf Verlag URL des Erstveröffentlichers Inhaltsverzeichnis |
| spellingShingle | Saunders, Ruth Marketing in the boardroom winning the hearts and minds of the board Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Board of directors (DE-588)4303006-3 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4303006-3 |
| title | Marketing in the boardroom winning the hearts and minds of the board |
| title_auth | Marketing in the boardroom winning the hearts and minds of the board |
| title_exact_search | Marketing in the boardroom winning the hearts and minds of the board |
| title_exact_search_txtP | Marketing in the boardroom winning the hearts and minds of the board |
| title_full | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_fullStr | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_full_unstemmed | Marketing in the boardroom winning the hearts and minds of the board Ruth Saunders |
| title_short | Marketing in the boardroom |
| title_sort | marketing in the boardroom winning the hearts and minds of the board |
| title_sub | winning the hearts and minds of the board |
| topic | Marketing New products Boards of directors Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Board of directors (DE-588)4303006-3 gnd |
| topic_facet | Marketing New products Boards of directors Marketingmanagement Board of directors |
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