Marketing research: methodological foundations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Nashville, TN
Earlie Lite Books, Inc.
[2023]
|
| Ausgabe: | 13th ed. |
| Schlagworte: | |
| Beschreibung: | 352 Seiten Diagramme, Illustrationen |
| ISBN: | 9798791801487 |
Internformat
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| 100 | 1 | |a Iacobucci, Dawn |d 1960- |e Verfasser |0 (DE-588)1136620109 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b methodological foundations |c Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University), Gilbert A. Churchill, Jr. (Wisconsin School of Business, University of Wisconsin-Madison) |
| 250 | |a 13th ed. | ||
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| 300 | |a 352 Seiten |b Diagramme, Illustrationen | ||
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Datensatz im Suchindex
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| author | Iacobucci, Dawn 1960- Churchill, Gilbert A. |
| author_GND | (DE-588)1136620109 (DE-588)170088715 |
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| author_role | aut aut |
| author_sort | Iacobucci, Dawn 1960- |
| author_variant | d i di g a c ga gac |
| building | Verbundindex |
| bvnumber | BV048288568 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)1339066534 (DE-599)BVBBV048288568 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 13th ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV048288568 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:02:46Z |
| indexdate | 2024-08-28T00:14:18Z |
| institution | BVB |
| isbn | 9798791801487 |
| language | English |
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| owner_facet | DE-N2 DE-188 |
| physical | 352 Seiten Diagramme, Illustrationen |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Earlie Lite Books, Inc. |
| record_format | marc |
| spelling | Iacobucci, Dawn 1960- Verfasser (DE-588)1136620109 aut Marketing research methodological foundations Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University), Gilbert A. Churchill, Jr. (Wisconsin School of Business, University of Wisconsin-Madison) 13th ed. Nashville, TN Earlie Lite Books, Inc. [2023] © 2023 352 Seiten Diagramme, Illustrationen txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Marktforschung (DE-588)4037630-8 s Marketing (DE-588)4037589-4 s Methode (DE-588)4038971-6 s 1\p DE-604 Churchill, Gilbert A. Verfasser (DE-588)170088715 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Iacobucci, Dawn 1960- Churchill, Gilbert A. Marketing research methodological foundations Marketing (DE-588)4037589-4 gnd Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4038971-6 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4123623-3 |
| title | Marketing research methodological foundations |
| title_auth | Marketing research methodological foundations |
| title_exact_search | Marketing research methodological foundations |
| title_exact_search_txtP | Marketing research methodological foundations |
| title_full | Marketing research methodological foundations Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University), Gilbert A. Churchill, Jr. (Wisconsin School of Business, University of Wisconsin-Madison) |
| title_fullStr | Marketing research methodological foundations Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University), Gilbert A. Churchill, Jr. (Wisconsin School of Business, University of Wisconsin-Madison) |
| title_full_unstemmed | Marketing research methodological foundations Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University), Gilbert A. Churchill, Jr. (Wisconsin School of Business, University of Wisconsin-Madison) |
| title_short | Marketing research |
| title_sort | marketing research methodological foundations |
| title_sub | methodological foundations |
| topic | Marketing (DE-588)4037589-4 gnd Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Methode Marketingforschung Marktforschung Lehrbuch |
| work_keys_str_mv | AT iacobuccidawn marketingresearchmethodologicalfoundations AT churchillgilberta marketingresearchmethodologicalfoundations |