Integrated marketing communication: advertising and promotion in a digital world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2022
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Überarbeitete Auflage |
| Beschreibung: | xxix, 300 Seiten Diagramme |
| ISBN: | 9780367436230 9780367443368 |
Internformat
MARC
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| 245 | 1 | 0 | |a Integrated marketing communication |b advertising and promotion in a digital world |c Jerome M. Juska |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2022 | |
| 300 | |a xxix, 300 Seiten |b Diagramme | ||
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| 259 | |a 2 | ||
Datensatz im Suchindex
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| adam_txt | |
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| author | Juska, Jerome M. |
| author_GND | (DE-588)1261371887 |
| author_facet | Juska, Jerome M. |
| author_role | aut |
| author_sort | Juska, Jerome M. |
| author_variant | j m j jm jmj |
| building | Verbundindex |
| bvnumber | BV048283427 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 QP 630 |
| ctrlnum | (OCoLC)1258273817 (DE-599)BVBBV048283427 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:01:03Z |
| indexdate | 2024-07-10T09:34:07Z |
| institution | BVB |
| isbn | 9780367436230 9780367443368 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033663590 |
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| physical | xxix, 300 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Juska, Jerome M. Verfasser (DE-588)1261371887 aut Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska Second edition New York ; London Routledge, Taylor & Francis Group 2022 xxix, 300 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Überarbeitete Auflage Internet advertising Internet marketing Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Internet (DE-588)4308416-3 s DE-604 Online-Werbung (DE-588)7636951-1 s Online-Marketing (DE-588)7706419-7 s Erscheint auch als Online-Ausgabe 978-0-367-44338-2 Überarbeitung von 2018 978-1-138-69544-3 (DE-604)BV044622877 2 |
| spellingShingle | Juska, Jerome M. Integrated marketing communication advertising and promotion in a digital world Internet advertising Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4308416-3 (DE-588)7636951-1 (DE-588)4123623-3 |
| title | Integrated marketing communication advertising and promotion in a digital world |
| title_auth | Integrated marketing communication advertising and promotion in a digital world |
| title_exact_search | Integrated marketing communication advertising and promotion in a digital world |
| title_exact_search_txtP | Integrated marketing communication advertising and promotion in a digital world |
| title_full | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_fullStr | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_full_unstemmed | Integrated marketing communication advertising and promotion in a digital world Jerome M. Juska |
| title_short | Integrated marketing communication |
| title_sort | integrated marketing communication advertising and promotion in a digital world |
| title_sub | advertising and promotion in a digital world |
| topic | Internet advertising Internet marketing Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Internet advertising Internet marketing Marketing Online-Marketing Internet Online-Werbung Lehrbuch |
| work_keys_str_mv | AT juskajeromem integratedmarketingcommunicationadvertisingandpromotioninadigitalworld |