Handbook of Brand Semiotics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Place of publication not identified]
Kassel University Press GmbH_Legacy
2015
2015 |
| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 3737600430 9783737600439 |
| Zugangseinschränkungen: | Open Access |
Internformat
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| 100 | 1 | |a Rossolatos, George |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Handbook of Brand Semiotics |
| 264 | 1 | |a [Place of publication not identified] |b Kassel University Press GmbH_Legacy |c 2015 | |
| 264 | 1 | |b Kassel University Press GmbH_Legacy |c 2015 | |
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| 505 | 8 | |a Front Cover; Title page ; Imprint ; About the Contributors ; Contents ; George Rossolatos: Chapter 1: Introduction ; Dario Mangano and Gianfranco Marrone: Chapter 2: Brand language: Methods and models of semiotic analysis ; F. Xavier Ruiz Collantes and Mercé Oliva: Chapter 3: Narrativity approaches to branding ; Carlos A. Scolari: Chapter 4: Transmedia storytelling: Brands, narratives and storyworlds ; Francesco Mangiapane: Chapter 5: Yo logo(s): On the icono-plastic configuration of brand symbols ; Ilaria Ventura: Chapter 6: Semiotic roadmap for packaging design | |
| 505 | 8 | |a John A. Bateman: Chapter 7: Adressing methodological challenges in brand communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising Kay L. O'Halloran, Peter Wignell and Sabine Tan: Chapter 8: Online university branding: A multimodal social semiotic approach ; Per Ledin and David Machin: Chapter 9: A multimodal critical discourse analytic approach to university rebranding ; Jennie Mazur: Chapter 10: Building the IKEA brand in Germany: A cultural semiotic approach | |
| 506 | 0 | |a Open Access |5 EbpS | |
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| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Semiotics | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Communication |v Handbooks, manuals, etc | |
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| 650 | 4 | |a Semiotics |v Handbooks, manuals, etc | |
| 653 | 6 | |a Electronic books | |
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| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Rossolatos, George |t Handbook of Brand Semiotics |d Kassel : Kassel University Press, ©2015 |
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Datensatz im Suchindex
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| author | Rossolatos, George |
| author_facet | Rossolatos, George |
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| author_sort | Rossolatos, George |
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| building | Verbundindex |
| bvnumber | BV048281924 |
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| contents | Front Cover; Title page ; Imprint ; About the Contributors ; Contents ; George Rossolatos: Chapter 1: Introduction ; Dario Mangano and Gianfranco Marrone: Chapter 2: Brand language: Methods and models of semiotic analysis ; F. Xavier Ruiz Collantes and Mercé Oliva: Chapter 3: Narrativity approaches to branding ; Carlos A. Scolari: Chapter 4: Transmedia storytelling: Brands, narratives and storyworlds ; Francesco Mangiapane: Chapter 5: Yo logo(s): On the icono-plastic configuration of brand symbols ; Ilaria Ventura: Chapter 6: Semiotic roadmap for packaging design John A. Bateman: Chapter 7: Adressing methodological challenges in brand communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising Kay L. O'Halloran, Peter Wignell and Sabine Tan: Chapter 8: Online university branding: A multimodal social semiotic approach ; Per Ledin and David Machin: Chapter 9: A multimodal critical discourse analytic approach to university rebranding ; Jennie Mazur: Chapter 10: Building the IKEA brand in Germany: A cultural semiotic approach |
| ctrlnum | (OCoLC)1256560362 (DE-599)BVBBV048281924 |
| format | Electronic eBook |
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| id | DE-604.BV048281924 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:00:57Z |
| indexdate | 2024-07-10T09:34:05Z |
| institution | BVB |
| isbn | 3737600430 9783737600439 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033662090 |
| oclc_num | 1256560362 |
| open_access_boolean | 1 |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource |
| psigel | ZDB-4-EOAC |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kassel University Press GmbH_Legacy |
| record_format | marc |
| spelling | Rossolatos, George Verfasser aut Handbook of Brand Semiotics [Place of publication not identified] Kassel University Press GmbH_Legacy 2015 Kassel University Press GmbH_Legacy 2015 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Front Cover; Title page ; Imprint ; About the Contributors ; Contents ; George Rossolatos: Chapter 1: Introduction ; Dario Mangano and Gianfranco Marrone: Chapter 2: Brand language: Methods and models of semiotic analysis ; F. Xavier Ruiz Collantes and Mercé Oliva: Chapter 3: Narrativity approaches to branding ; Carlos A. Scolari: Chapter 4: Transmedia storytelling: Brands, narratives and storyworlds ; Francesco Mangiapane: Chapter 5: Yo logo(s): On the icono-plastic configuration of brand symbols ; Ilaria Ventura: Chapter 6: Semiotic roadmap for packaging design John A. Bateman: Chapter 7: Adressing methodological challenges in brand communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising Kay L. O'Halloran, Peter Wignell and Sabine Tan: Chapter 8: Online university branding: A multimodal social semiotic approach ; Per Ledin and David Machin: Chapter 9: A multimodal critical discourse analytic approach to university rebranding ; Jennie Mazur: Chapter 10: Building the IKEA brand in Germany: A cultural semiotic approach Open Access EbpS Marketing Stratégie de marque Branding (Marketing) branding Communication Semiotics Communication Handbooks, manuals, etc Marketing Handbooks, manuals, etc Semiotics Handbooks, manuals, etc Electronic books Handbooks and manuals Erscheint auch als Druck-Ausgabe Rossolatos, George Handbook of Brand Semiotics Kassel : Kassel University Press, ©2015 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1107540 Verlag kostenfrei Volltext |
| spellingShingle | Rossolatos, George Handbook of Brand Semiotics Front Cover; Title page ; Imprint ; About the Contributors ; Contents ; George Rossolatos: Chapter 1: Introduction ; Dario Mangano and Gianfranco Marrone: Chapter 2: Brand language: Methods and models of semiotic analysis ; F. Xavier Ruiz Collantes and Mercé Oliva: Chapter 3: Narrativity approaches to branding ; Carlos A. Scolari: Chapter 4: Transmedia storytelling: Brands, narratives and storyworlds ; Francesco Mangiapane: Chapter 5: Yo logo(s): On the icono-plastic configuration of brand symbols ; Ilaria Ventura: Chapter 6: Semiotic roadmap for packaging design John A. Bateman: Chapter 7: Adressing methodological challenges in brand communications research: A comparison of structuralist, Peircean and social semiotic readings of advertising Kay L. O'Halloran, Peter Wignell and Sabine Tan: Chapter 8: Online university branding: A multimodal social semiotic approach ; Per Ledin and David Machin: Chapter 9: A multimodal critical discourse analytic approach to university rebranding ; Jennie Mazur: Chapter 10: Building the IKEA brand in Germany: A cultural semiotic approach Marketing Stratégie de marque Branding (Marketing) branding Communication Semiotics Communication Handbooks, manuals, etc Marketing Handbooks, manuals, etc Semiotics Handbooks, manuals, etc |
| title | Handbook of Brand Semiotics |
| title_auth | Handbook of Brand Semiotics |
| title_exact_search | Handbook of Brand Semiotics |
| title_exact_search_txtP | Handbook of Brand Semiotics |
| title_full | Handbook of Brand Semiotics |
| title_fullStr | Handbook of Brand Semiotics |
| title_full_unstemmed | Handbook of Brand Semiotics |
| title_short | Handbook of Brand Semiotics |
| title_sort | handbook of brand semiotics |
| topic | Marketing Stratégie de marque Branding (Marketing) branding Communication Semiotics Communication Handbooks, manuals, etc Marketing Handbooks, manuals, etc Semiotics Handbooks, manuals, etc |
| topic_facet | Marketing Stratégie de marque Branding (Marketing) branding Communication Semiotics Communication Handbooks, manuals, etc Marketing Handbooks, manuals, etc Semiotics Handbooks, manuals, etc |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1107540 |
| work_keys_str_mv | AT rossolatosgeorge handbookofbrandsemiotics |