Consumer-citizens of China: the role of foreign brands in the imagined future China
"This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Schriftenreihe: | Routledge contemporary China series
60 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. Chapter One IMAGINING CHINA, |
| Beschreibung: | 1 Online-Ressource (xix, 147 Seiten) illustrations |
| ISBN: | 0203840119 0415854628 1136889310 1136889353 1136889361 1283043777 661304377X 9780203840115 9780415854627 9781136889318 9781136889356 9781136889363 9781283043779 9786613043771 |
| Zugangseinschränkungen: | Open Access |
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| 505 | 8 | 0 | |t Chinese national narratives and the meanings of Western brands -- |9 |g 4 |g 5 |g 6 |t The West as experiential venue, Western brands as instruments of freedom -- |9 |g 4 |g 5 |g 6 |t The West as imperialist oppressor, Western brands as instruments of domination -- |9 |g 4 |g 5 |g 6 |t The West as subjugated, conquered Western brands as redemption -- |9 |g 4 |g 5 |g 6 |t The West as economic partner, Western brands as instruments of economic progress -- |9 |g 4 |g 5 |g 6 |t National narratives in imaginative processing of Western brand promotions -- |9 |g 4 |g 5 |g 6 |t Imagined consumption -- |9 |g 4 |g 5 |g 6 |t Individual psychological processes of enlivening consumption fantasies -- |9 |g 4 |g 5 |g 6 |t Narratives and imagined identity transformations from Western brand consumption -- |9 |g 4 |g 5 |g 6 |t The influence of national narratives of East-West relations on the processing of Western brand promotions -- |9 |g 7 |t Discussion -- |9 |g 7 |t Citizen-consumers in an age of globalization |9 |g 7 |
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| 520 | 3 | |a "This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. | |
| 520 | 3 | |a By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. | |
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Datensatz im Suchindex
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| contents | Imagining China, imagining brands -- Foreign brands as global brands from the imagined West -- Western and domestic brands as materials for realizing an imagined future China -- Obscured state influence and consumer autonomy -- Organization of the book -- Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- The emulative motive for Western brand consumption -- The patriotic motive for rejecting Western brands -- Rethinking the primacy of the emulative motive for consuming Western brands -- Rethinking "consumer nationalism" as synonymous with Western brand boycotting -- Chinese consumers as active meaning makers -- Highlighted moments in the history of branded goods in China -- The emergence of branded goods in late imperial China -- Branded goods in semi-colonial China of the early 20th century -- Branded goods since gaige kaifang -- China's economic reform -- Relevance of these past moments to present-day brand meanings -- Foreign brands in China as global brands from the imagined West -- Overview of research method -- Data collection sites -- Our data collection methods -- Foreign brands as Western brands with distinguishing characteristics -- Chinese national narratives and the meanings of Western brands -- The West as experiential venue, Western brands as instruments of freedom -- The West as imperialist oppressor, Western brands as instruments of domination -- The West as subjugated, conquered Western brands as redemption -- The West as economic partner, Western brands as instruments of economic progress -- National narratives in imaginative processing of Western brand promotions -- Imagined consumption -- Individual psychological processes of enlivening consumption fantasies -- Narratives and imagined identity transformations from Western brand consumption -- The influence of national narratives of East-West relations on the processing of Western brand promotions -- Discussion -- Citizen-consumers in an age of globalization |
| ctrlnum | (OCoLC)701718168 (DE-599)BVBBV048281438 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. </subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. 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| geographic | China (DE-588)4009937-4 gnd Westliche Welt (DE-588)4079237-7 gnd |
| geographic_facet | China Westliche Welt |
| id | DE-604.BV048281438 |
| illustrated | Illustrated |
| index_date | 2024-07-03T20:00:56Z |
| indexdate | 2024-07-10T09:34:04Z |
| institution | BVB |
| isbn | 0203840119 0415854628 1136889310 1136889353 1136889361 1283043777 661304377X 9780203840115 9780415854627 9781136889318 9781136889356 9781136889363 9781283043779 9786613043771 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033661604 |
| oclc_num | 701718168 |
| open_access_boolean | 1 |
| owner | DE-355 DE-BY-UBR DE-1043 |
| owner_facet | DE-355 DE-BY-UBR DE-1043 |
| physical | 1 Online-Ressource (xix, 147 Seiten) illustrations |
| psigel | ZDB-4-EOAC |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| record_format | marc |
| series2 | Routledge contemporary China series |
| spelling | Tian, Kelly Verfasser aut Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong London ; New York Routledge 2011 1 Online-Ressource (xix, 147 Seiten) illustrations txt rdacontent c rdamedia cr rdacarrier Routledge contemporary China series 60 Imagining China, imagining brands -- 1 2 3 Foreign brands as global brands from the imagined West -- 1 2 3 Western and domestic brands as materials for realizing an imagined future China -- 1 2 3 Obscured state influence and consumer autonomy -- 1 2 3 Organization of the book -- 1 2 3 Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 1 2 3 The emulative motive for Western brand consumption -- 1 2 3 The patriotic motive for rejecting Western brands -- 1 2 3 Rethinking the primacy of the emulative motive for consuming Western brands -- 1 2 3 Rethinking "consumer nationalism" as synonymous with Western brand boycotting -- 1 2 3 Chinese consumers as active meaning makers -- 1 2 3 Highlighted moments in the history of branded goods in China -- 1 2 3 The emergence of branded goods in late imperial China -- 1 2 3 Branded goods in semi-colonial China of the early 20th century -- 1 2 3 Branded goods since gaige kaifang -- China's economic reform -- 1 2 3 Relevance of these past moments to present-day brand meanings -- 4 5 6 Foreign brands in China as global brands from the imagined West -- 4 5 6 Overview of research method -- 4 5 6 Data collection sites -- 4 5 6 Our data collection methods -- 4 5 6 Foreign brands as Western brands with distinguishing characteristics -- 4 5 6 Chinese national narratives and the meanings of Western brands -- 4 5 6 The West as experiential venue, Western brands as instruments of freedom -- 4 5 6 The West as imperialist oppressor, Western brands as instruments of domination -- 4 5 6 The West as subjugated, conquered Western brands as redemption -- 4 5 6 The West as economic partner, Western brands as instruments of economic progress -- 4 5 6 National narratives in imaginative processing of Western brand promotions -- 4 5 6 Imagined consumption -- 4 5 6 Individual psychological processes of enlivening consumption fantasies -- 4 5 6 Narratives and imagined identity transformations from Western brand consumption -- 4 5 6 The influence of national narratives of East-West relations on the processing of Western brand promotions -- 7 Discussion -- 7 Citizen-consumers in an age of globalization 7 Open Access EbpS "This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot's paradox" and answers scholars' questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks. Chapter One IMAGINING CHINA, Marques de commerce Choix Nationalisme Civilization Foreign influences Consumers Psychology Konsumgüternachfrage Nationalism SOCIAL SCIENCE Anthropology Zukunft Brand choice China Psychological aspects Consumers China Psychology Nationalism China Zukunft (DE-588)4068097-6 gnd rswk-swf Konsumgüternachfrage (DE-588)4120596-0 gnd rswk-swf China (DE-588)4009937-4 gnd rswk-swf Westliche Welt (DE-588)4079237-7 gnd rswk-swf Asian Studies Chinese Studies Consumer Behaviour International Marketing Marketing China / Civilization / Foreign influences Chine / Civilisation / Influence étrangère China Electronic books China (DE-588)4009937-4 g Westliche Welt (DE-588)4079237-7 g Konsumgüternachfrage (DE-588)4120596-0 s Zukunft (DE-588)4068097-6 s DE-604 Dong, Lily Sonstige oth Erscheint auch als Druck-Ausgabe Tian, Kelly Consumer-citizens of China London ; New York : Routledge, 2011 9780415553490 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=345341 Verlag kostenfrei Volltext data file |
| spellingShingle | Tian, Kelly Consumer-citizens of China the role of foreign brands in the imagined future China Imagining China, imagining brands -- Foreign brands as global brands from the imagined West -- Western and domestic brands as materials for realizing an imagined future China -- Obscured state influence and consumer autonomy -- Organization of the book -- Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- The emulative motive for Western brand consumption -- The patriotic motive for rejecting Western brands -- Rethinking the primacy of the emulative motive for consuming Western brands -- Rethinking "consumer nationalism" as synonymous with Western brand boycotting -- Chinese consumers as active meaning makers -- Highlighted moments in the history of branded goods in China -- The emergence of branded goods in late imperial China -- Branded goods in semi-colonial China of the early 20th century -- Branded goods since gaige kaifang -- China's economic reform -- Relevance of these past moments to present-day brand meanings -- Foreign brands in China as global brands from the imagined West -- Overview of research method -- Data collection sites -- Our data collection methods -- Foreign brands as Western brands with distinguishing characteristics -- Chinese national narratives and the meanings of Western brands -- The West as experiential venue, Western brands as instruments of freedom -- The West as imperialist oppressor, Western brands as instruments of domination -- The West as subjugated, conquered Western brands as redemption -- The West as economic partner, Western brands as instruments of economic progress -- National narratives in imaginative processing of Western brand promotions -- Imagined consumption -- Individual psychological processes of enlivening consumption fantasies -- Narratives and imagined identity transformations from Western brand consumption -- The influence of national narratives of East-West relations on the processing of Western brand promotions -- Discussion -- Citizen-consumers in an age of globalization Marques de commerce Choix Nationalisme Civilization Foreign influences Consumers Psychology Konsumgüternachfrage Nationalism SOCIAL SCIENCE Anthropology Zukunft Brand choice China Psychological aspects Consumers China Psychology Nationalism China Zukunft (DE-588)4068097-6 gnd Konsumgüternachfrage (DE-588)4120596-0 gnd |
| subject_GND | (DE-588)4068097-6 (DE-588)4120596-0 (DE-588)4009937-4 (DE-588)4079237-7 |
| title | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_alt | Imagining China, imagining brands -- Foreign brands as global brands from the imagined West -- Western and domestic brands as materials for realizing an imagined future China -- Obscured state influence and consumer autonomy -- Organization of the book -- Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- The emulative motive for Western brand consumption -- The patriotic motive for rejecting Western brands -- Rethinking the primacy of the emulative motive for consuming Western brands -- Rethinking "consumer nationalism" as synonymous with Western brand boycotting -- Chinese consumers as active meaning makers -- Highlighted moments in the history of branded goods in China -- The emergence of branded goods in late imperial China -- Branded goods in semi-colonial China of the early 20th century -- Branded goods since gaige kaifang -- China's economic reform -- Relevance of these past moments to present-day brand meanings -- Foreign brands in China as global brands from the imagined West -- Overview of research method -- Data collection sites -- Our data collection methods -- Foreign brands as Western brands with distinguishing characteristics -- Chinese national narratives and the meanings of Western brands -- The West as experiential venue, Western brands as instruments of freedom -- The West as imperialist oppressor, Western brands as instruments of domination -- The West as subjugated, conquered Western brands as redemption -- The West as economic partner, Western brands as instruments of economic progress -- National narratives in imaginative processing of Western brand promotions -- Imagined consumption -- Individual psychological processes of enlivening consumption fantasies -- Narratives and imagined identity transformations from Western brand consumption -- The influence of national narratives of East-West relations on the processing of Western brand promotions -- Discussion -- Citizen-consumers in an age of globalization |
| title_auth | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_exact_search | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_exact_search_txtP | Consumer-citizens of China the role of foreign brands in the imagined future China |
| title_full | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_fullStr | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_full_unstemmed | Consumer-citizens of China the role of foreign brands in the imagined future China Kelly Tian and Lily Dong |
| title_short | Consumer-citizens of China |
| title_sort | consumer citizens of china the role of foreign brands in the imagined future china |
| title_sub | the role of foreign brands in the imagined future China |
| topic | Marques de commerce Choix Nationalisme Civilization Foreign influences Consumers Psychology Konsumgüternachfrage Nationalism SOCIAL SCIENCE Anthropology Zukunft Brand choice China Psychological aspects Consumers China Psychology Nationalism China Zukunft (DE-588)4068097-6 gnd Konsumgüternachfrage (DE-588)4120596-0 gnd |
| topic_facet | Marques de commerce Nationalisme Civilization Consumers Konsumgüternachfrage Nationalism SOCIAL SCIENCE Zukunft Brand choice China Psychological aspects Consumers China Psychology Nationalism China China Westliche Welt |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=345341 |
| work_keys_str_mv | AT tiankelly consumercitizensofchinatheroleofforeignbrandsintheimaginedfuturechina AT donglily consumercitizensofchinatheroleofforeignbrandsintheimaginedfuturechina |