Orchestrating public opinion: how music persuades in television political ads for US presidential campaigns, 1952-2016
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Amsterdam University Press
[2018]
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| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Zusammenfassung: | "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description |
| Beschreibung: | 1 Online-Ressource (276 Seiten) illustrations, music |
| ISBN: | 9048531675 9462981884 9789048531677 9789462981881 |
| Zugangseinschränkungen: | Open Access |
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| 505 | 8 | 0 | |t Frontmatter -- |t Table Of Contents -- |t Acknowledgments -- |t Introduction -- |t 1. The Age Of Innocence: 1952 -- |t 2. Still Liking Ike: 1956 -- |t 3. The New Frontier: 1960 -- |t 4. Daisies For Peace: 1964 -- |t 5. This Time Vote Like Your Whole World Depended On It: 1968 -- |t 6. Nixon Now! 1972 -- |t 7. A Leader, For A Change: 1976 -- |t 8. The Ayatollah Casts A Vote: 1980 -- |t 9. Morning In America: 1984 -- |t 10. Horton Hears A "Who?": 1988 -- |t 11. It'S The Economy, Stupid! 1992 -- |t 12. At Millennium'S End: 1996 -- |t 13. Bush V. Gore: 2000 -- |t 14. Mourning In America: 2004 -- |t 15. Whatever It Takes: 2004, Continued -- |t 16. Yes, We Can: 2008 -- |t 17. The 47% Solution: 2012 -- |t 18. #Demexit: 2016 -- |t Conclusion -- |t Appendix 1. Interview With Jim Cole -- |t Appendix 2. Interview With Matthew Nicholl -- |t Glossary Of Selected Musical Terms -- |t Bibliography -- |t Index |
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Datensatz im Suchindex
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| contents | Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index |
| ctrlnum | (OCoLC)1077769989 (DE-599)BVBBV048279799 |
| era | Geschichte 1952-2016 gnd |
| era_facet | Geschichte 1952-2016 |
| format | Electronic eBook |
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| spelling | Christiansen, Paul Victor Verfasser aut Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen How music persuades in television political ads for US presidential campaigns, 1952-2016 Amsterdam Amsterdam University Press [2018] ©2018 1 Online-Ressource (276 Seiten) illustrations, music txt rdacontent c rdamedia cr rdacarrier Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index Open Access EbpS "Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration"--Publisher's description Geschichte 1952-2016 gnd rswk-swf Musique dans la publicité Musique Aspect politique Music in advertising Music Political aspects POLITICAL SCIENCE Public Policy SOCIAL SCIENCE Anthropology SOCIAL SCIENCE General SOCIAL SCIENCE Popular Culture Society & culture: general Music in advertising United States 20th century Music in advertising United States 21st century Music Political aspects United States History 20th century Music Political aspects United States History 21st century Funktionale Musik (DE-588)4155671-9 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1900-2099 United States Electronic books History USA (DE-588)4078704-7 g Präsidentenwahl (DE-588)4047020-9 s Wahlkampf (DE-588)4064292-6 s Fernsehen (DE-588)4016825-6 s Funktionale Musik (DE-588)4155671-9 s Geschichte 1952-2016 z DE-604 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1949497 Verlag kostenfrei Volltext This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
| spellingShingle | Christiansen, Paul Victor Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index Musique dans la publicité Musique Aspect politique Music in advertising Music Political aspects POLITICAL SCIENCE Public Policy SOCIAL SCIENCE Anthropology SOCIAL SCIENCE General SOCIAL SCIENCE Popular Culture Society & culture: general Music in advertising United States 20th century Music in advertising United States 21st century Music Political aspects United States History 20th century Music Political aspects United States History 21st century Funktionale Musik (DE-588)4155671-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd Fernsehen (DE-588)4016825-6 gnd Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4155671-9 (DE-588)4047020-9 (DE-588)4016825-6 (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_alt | How music persuades in television political ads for US presidential campaigns, 1952-2016 Frontmatter -- Table Of Contents -- Acknowledgments -- Introduction -- 1. The Age Of Innocence: 1952 -- 2. Still Liking Ike: 1956 -- 3. The New Frontier: 1960 -- 4. Daisies For Peace: 1964 -- 5. This Time Vote Like Your Whole World Depended On It: 1968 -- 6. Nixon Now! 1972 -- 7. A Leader, For A Change: 1976 -- 8. The Ayatollah Casts A Vote: 1980 -- 9. Morning In America: 1984 -- 10. Horton Hears A "Who?": 1988 -- 11. It'S The Economy, Stupid! 1992 -- 12. At Millennium'S End: 1996 -- 13. Bush V. Gore: 2000 -- 14. Mourning In America: 2004 -- 15. Whatever It Takes: 2004, Continued -- 16. Yes, We Can: 2008 -- 17. The 47% Solution: 2012 -- 18. #Demexit: 2016 -- Conclusion -- Appendix 1. Interview With Jim Cole -- Appendix 2. Interview With Matthew Nicholl -- Glossary Of Selected Musical Terms -- Bibliography -- Index |
| title_auth | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_exact_search | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_exact_search_txtP | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| title_full | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_fullStr | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_full_unstemmed | Orchestrating public opinion how music persuades in television political ads for US presidential campaigns, 1952-2016 Paul Christiansen |
| title_short | Orchestrating public opinion |
| title_sort | orchestrating public opinion how music persuades in television political ads for us presidential campaigns 1952 2016 |
| title_sub | how music persuades in television political ads for US presidential campaigns, 1952-2016 |
| topic | Musique dans la publicité Musique Aspect politique Music in advertising Music Political aspects POLITICAL SCIENCE Public Policy SOCIAL SCIENCE Anthropology SOCIAL SCIENCE General SOCIAL SCIENCE Popular Culture Society & culture: general Music in advertising United States 20th century Music in advertising United States 21st century Music Political aspects United States History 20th century Music Political aspects United States History 21st century Funktionale Musik (DE-588)4155671-9 gnd Präsidentenwahl (DE-588)4047020-9 gnd Fernsehen (DE-588)4016825-6 gnd Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Musique dans la publicité Musique Music in advertising Music POLITICAL SCIENCE SOCIAL SCIENCE Society & culture: general Music in advertising United States 20th century Music in advertising United States 21st century Music Political aspects United States History 20th century Music Political aspects United States History 21st century Funktionale Musik Präsidentenwahl Fernsehen Wahlkampf USA |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1949497 |
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