Marketing Management and Communications in the Public Sector:
"This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Taylor and Francis
2017
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Routledge masters in public management
|
| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Zusammenfassung: | "This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers."--Provided by publisher |
| Beschreibung: | 1 Online-Ressource text file, PDF |
| ISBN: | 1315622300 1317222601 9781315622309 9781317222606 |
| Zugangseinschränkungen: | Open Access |
Internformat
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| 100 | 1 | |a Pasquier, Martial |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing Management and Communications in the Public Sector |c Martial Pasquier |
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| 490 | 0 | |a Routledge masters in public management | |
| 505 | 8 | |a Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index | |
| 506 | 0 | |a Open Access |5 EbpS | |
| 520 | 3 | |a "This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers."--Provided by publisher | |
| 650 | 4 | |a Information d'État | |
| 650 | 4 | |a Communication in public administration | |
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| contents | Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index |
| ctrlnum | (OCoLC)993984912 (DE-599)BVBBV048279040 |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV048279040 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T20:00:49Z |
| indexdate | 2024-07-10T09:34:00Z |
| institution | BVB |
| isbn | 1315622300 1317222601 9781315622309 9781317222606 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033659205 |
| oclc_num | 993984912 |
| open_access_boolean | 1 |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource text file, PDF |
| psigel | ZDB-4-EOAC |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Taylor and Francis |
| record_format | marc |
| series2 | Routledge masters in public management |
| spelling | Pasquier, Martial Verfasser aut Marketing Management and Communications in the Public Sector Martial Pasquier Second edition London Taylor and Francis 2017 1 Online-Ressource text file, PDF txt rdacontent c rdamedia cr rdacarrier Routledge masters in public management Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index Open Access EbpS "This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers."--Provided by publisher Information d'État Communication in public administration Government publicity POLITICAL SCIENCE Public Affairs & Administration BUSINESS & ECONOMICS Business Communication BUSINESS & ECONOMICS Marketing Electronic books Villeneuve, Jean-Patrick Sonstige oth Erscheint auch als Druck-Ausgabe 9781315622309 9781317222613 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1578225 Verlag kostenfrei Volltext |
| spellingShingle | Pasquier, Martial Marketing Management and Communications in the Public Sector Cover ; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; List of tables; List of boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; Part II; 3. Basic marketing concepts; 4. Marketing information research; 5. Marketing strategy; 6. Marketing instruments; Part III; 7. Public communications -- an introduction; 8. Communications models and strategies; 9. Communications instruments; 10. Communication control; 11. Crisis communication; Appendix: a case study; Index Information d'État Communication in public administration Government publicity POLITICAL SCIENCE Public Affairs & Administration BUSINESS & ECONOMICS Business Communication BUSINESS & ECONOMICS Marketing |
| title | Marketing Management and Communications in the Public Sector |
| title_auth | Marketing Management and Communications in the Public Sector |
| title_exact_search | Marketing Management and Communications in the Public Sector |
| title_exact_search_txtP | Marketing Management and Communications in the Public Sector |
| title_full | Marketing Management and Communications in the Public Sector Martial Pasquier |
| title_fullStr | Marketing Management and Communications in the Public Sector Martial Pasquier |
| title_full_unstemmed | Marketing Management and Communications in the Public Sector Martial Pasquier |
| title_short | Marketing Management and Communications in the Public Sector |
| title_sort | marketing management and communications in the public sector |
| topic | Information d'État Communication in public administration Government publicity POLITICAL SCIENCE Public Affairs & Administration BUSINESS & ECONOMICS Business Communication BUSINESS & ECONOMICS Marketing |
| topic_facet | Information d'État Communication in public administration Government publicity POLITICAL SCIENCE BUSINESS & ECONOMICS |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1578225 |
| work_keys_str_mv | AT pasquiermartial marketingmanagementandcommunicationsinthepublicsector AT villeneuvejeanpatrick marketingmanagementandcommunicationsinthepublicsector |