Neuromarketing in business: identifying implicit purchase drivers and leveraging them for sales
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer
[2022]
|
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Beschreibung: | viii, 140 Seiten Illustrationen, Diagramme |
| ISBN: | 9783658351847 |
| ISSN: | 2192-8096 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
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| 003 | DE-604 | ||
| 005 | 20240320 | ||
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| 008 | 220603s2022 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)1260437738 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-861 |a DE-1102 |a DE-11 | ||
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| 245 | 1 | 0 | |a Neuromarketing in business |b identifying implicit purchase drivers and leveraging them for sales |c Benny B. Briesemeister, Werner Klaus Selmer, editors |
| 264 | 1 | |a Wiesbaden |b Springer |c [2022] | |
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| 300 | |a viii, 140 Seiten |b Illustrationen, Diagramme | ||
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| 490 | 0 | |a Management for Professionals |x 2192-8096 | |
| 546 | |a Aus dem Deutschen übersetzt | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Behavioral Neuroscience | |
| 650 | 4 | |a Behavioral Economics | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Psychobiology | |
| 650 | 4 | |a Human behavior | |
| 650 | 4 | |a Economics—Psychological aspects | |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Briesemeister, Benny B. |0 (DE-588)1063312973 |4 edt | |
| 700 | 1 | |a Selmer, Werner Klaus |4 edt | |
| 775 | 0 | 8 | |i Übersetzung von |a Briesemeister, Benny B. |t Neuromarketing in der Praxis |d Wiesbaden : Springer Fachmedien, 2020 |z 978-3-658-27685-0 |w (DE-604)BV046652079 |
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Datensatz im Suchindex
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|---|---|
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| author2 | Briesemeister, Benny B. Selmer, Werner Klaus |
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| author_GND | (DE-588)1063312973 |
| author_facet | Briesemeister, Benny B. Selmer, Werner Klaus |
| building | Verbundindex |
| bvnumber | BV048254510 |
| classification_rvk | QP 631 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1260437738 (DE-599)BVBBV048254510 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV048254510 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:57:56Z |
| indexdate | 2024-07-10T09:33:14Z |
| institution | BVB |
| isbn | 9783658351847 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033634774 |
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| owner_facet | DE-355 DE-BY-UBR DE-861 DE-1102 DE-11 |
| physical | viii, 140 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spelling | Neuromarketing in der Praxis Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales Benny B. Briesemeister, Werner Klaus Selmer, editors Wiesbaden Springer [2022] © 2022 viii, 140 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for Professionals 2192-8096 Aus dem Deutschen übersetzt Marketing Behavioral Neuroscience Behavioral Economics Psychobiology Human behavior Economics—Psychological aspects Neuromarketing (DE-588)7601901-9 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Neuromarketing (DE-588)7601901-9 s DE-604 Briesemeister, Benny B. (DE-588)1063312973 edt Selmer, Werner Klaus edt Übersetzung von Briesemeister, Benny B. Neuromarketing in der Praxis Wiesbaden : Springer Fachmedien, 2020 978-3-658-27685-0 (DE-604)BV046652079 Erscheint auch als Online-Ausgabe 978-3-658-35185-4 |
| spellingShingle | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales Marketing Behavioral Neuroscience Behavioral Economics Psychobiology Human behavior Economics—Psychological aspects Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4143413-4 |
| title | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales |
| title_alt | Neuromarketing in der Praxis |
| title_auth | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales |
| title_exact_search | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales |
| title_exact_search_txtP | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales |
| title_full | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales Benny B. Briesemeister, Werner Klaus Selmer, editors |
| title_fullStr | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales Benny B. Briesemeister, Werner Klaus Selmer, editors |
| title_full_unstemmed | Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales Benny B. Briesemeister, Werner Klaus Selmer, editors |
| title_short | Neuromarketing in business |
| title_sort | neuromarketing in business identifying implicit purchase drivers and leveraging them for sales |
| title_sub | identifying implicit purchase drivers and leveraging them for sales |
| topic | Marketing Behavioral Neuroscience Behavioral Economics Psychobiology Human behavior Economics—Psychological aspects Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Marketing Behavioral Neuroscience Behavioral Economics Psychobiology Human behavior Economics—Psychological aspects Neuromarketing Aufsatzsammlung |
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