Circular economy: eight challenges for business and marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lüdenscheid, Germany
RAM-Verlag
[2021]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | 168 Seiten Illustrationen, Diagramme 25 cm, 350 g |
| ISBN: | 9783965950122 3965950126 |
Internformat
MARC
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| 245 | 1 | 0 | |a Circular economy |b eight challenges for business and marketing |c Eva Hanuláková, Milan Oreský |
| 250 | |a First edition | ||
| 264 | 1 | |a Lüdenscheid, Germany |b RAM-Verlag |c [2021] | |
| 300 | |a 168 Seiten |b Illustrationen, Diagramme |c 25 cm, 350 g | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 0 | 7 | |a Kreislaufwirtschaft |0 (DE-588)4361327-5 |2 gnd |9 rswk-swf |
| 653 | |a circular business model | ||
| 653 | |a sustainability | ||
| 653 | |a Circular Economy | ||
| 653 | |a producer responsibility. | ||
| 653 | |a circular product | ||
| 689 | 0 | 0 | |a Kreislaufwirtschaft |0 (DE-588)4361327-5 |D s |
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| 710 | 2 | |a RAM-Verlag |0 (DE-588)1067145753 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Hanuláková, Eva |t CIRCULAR ECONOMY |b 1. Auflage, erschienen |d Lüdenscheid : RAM-Verlag, 2021 |h Online-Ressource |
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Datensatz im Suchindex
| _version_ | 1804184035549773824 |
|---|---|
| adam_text | CONTENTS
PREFACE
1
FROM
LINEAR
ECONOMY
TO
CIRCULAR
ECONOMY
1
1.1
PILLARS
OF
SUSTAINABLE
DEVELOPMENT
1
1.2
THE
CONCEPT
OF
THE
CIRCULAR
ECONOMY
-
FROM
LINEARITY
TO
CIRCULARITY
4
1.3
THE
CURRENT
SITUATION
AND
CHALLENGES
OF
THE
CIRCULAR
ECONOMY
10
1.4
SIMILARITIES
AND
DIFFERENCES
BETWEEN
SUSTAINABILITY
AND
CIRCULAR
ECONOMY
11
1.5
STRUCTURE
STRATIFICATION
OF
THE
CIRCULAR
ECONOMY
AND
LIMITS
OF
THE
CONCEPT
13
2
OBJECTIVES
OF
TRANSFORMATION
MANAGEMENT
FOR
THE
17
CIRCULAR
ECONOMY
2.1
CIRCULAR
ECONOMY
GOALS
AS
A
DYNAMIC
SOCIAL
PROCESS
AND
ACCELERATOR
OF
17
CIRCULAR
ECONOMY
POTENTIAL
2.2
STRATEGIES
FOR
ALL
LEVELS
OF
CIRCULAR
ECONOMY
BASED
ON
OBJECTIVES
AND
GOALS
20
3
SUPPLY
CHAINS
FOR
THE
CIRCULAR
ECONOMY
29
3.1
CIRCULAR
SUPPLY
CHAIN
30
3.2
THE
MAIN
CHARACTERISTICS
OF
SUPPLY
CHAINS
TO
SUPPORT
THE
CIRCULAR
BUSINESS
31
MODEL
4
AN
OVERVIEW
OF
THE
RESULTS
OF
THE
ORIGINAL
33
RESEARCH
AND
INSPIRATIONS
FOR
CONTEMPORARY
RESEARCH
TOPICS
4.1
ENVIRONMENTALLY
RESPONSIBLE
BUSINESS
BEHAVIOR
RESEARCH
33
4.2
RESEARCH
IN
THE
FIELD
OF
MATERIAL
PRODUCTIVITY
37
4.3
APPLICATION
OF
THE
BALANCED
SCORECARD
APPROACH
FOR
RESPONSIBLE
BUSINESS
42
INDEX
CREATION
5
DRIVING
FORCES
OF
BUSINESS
IN
THE
CIRCULAR
ECONOMY
51
5.1
ENVIRONMENTAL
BEHAVIOR
OF
COMPANIES
AS
A
BASIS
FOR
THE IMPLEMENTATION
51
OF
THE
PRINCIPLES
OF
THE
CIRCULAR
ECONOMY
5.1.1
ENVIRONMENTAL
POLICY
AND
STRATEGY
52
5.1.2
ENVIRONMENTAL
POLICY
INSTRUMENTS
54
5..2
ENVIRONMENTAL
MANAGEMENT
OF
THE
COMPANY
57
5.3
ENVIRONMENTAL
IMAGE
AND BEHAVIOR
OF
COMPANIES
59
5.4
STRATEGIC
APPROACHES
TO
SUPPORT ENVIRONMENTALLY
ORIENTED
BUSINESS
ACTIVITIES
63
5.4.1
COMPETITIVE
ADVANTAGE
AND ENVIRONMENTALLY
ORIENTED
BUSINESS
63
5.4.2
ENVIRONMENTAL
FACTORS
OF
BUSINESS
65
5.5
THE
IMPACT
OF
ENVIRONMENTALLY
ORIENTED
CONSUMER
BEHAVIOR
ON
BUSINESS
69
6
NEW
MARKETING
IN
CIRCULAR
ECONOMY
75
6.1
INTERACTION BETWEEN
THE
CURRENT
MARKETING
CONCEPT
AND
THE
CIRCULAR
ECONOMY
75
6.2
SUSTAINABLE
MARKETING
AS
A
TOOL
OF
CIRCULAR
ECONOMY
77
6.3
SUSTAINABLE
MARKETING
AND
SUSTAINABLE
CONSUMPTION
80
6.3.1
CONSUMPTION
IN
SUSTAINABLE
MARKETING
80
6.3.2
PRO-ENVIRONMENTAL
BEHAVIOR
AND
CONSUMER AWARENESS
82
6.4
MARKETING TOOLS
AND
THEIR
USE
IN
THE
CONDITIONS
OF
CIRCULAR
ECONOMY
88
6.4.1
PRODUCT
FROM
THE
POINT
OF
VIEW
OF
CIRCULAR
ECONOMY
88
6.4.2
CIRCULAR
PRODUCT
DESIGN
89
6.4.3
BRAND
AND
ITS
IMPORTANCE
IN
THE
CIRCULAR
ECONOMY
91
6.5
REVERSE
LOGISTICS
92
6.6
MARKETING
COMMUNICATION
93
6.6.1
TRADITIONAL
FORMS
OF
COMMUNICATION
IN
THE
CIRCULAR
ECONOMY
94
6.6.2
CRISIS
COMMUNICATION
IN
THE
CONDITIONS
OF
THE
CIRCULAR
ECONOMY
98
6.6.3
DIGITAL
MARKETING
COMMUNICATION
AS
A
NEW
FORM
OF
COMMUNICATION
IN
THE
109
CIRCULAR
ECONOMY
-
STRATEGIES
AND
TOOLS
6.6.4
OTHER
MODEM
FORMS
OF
MARKETING
COMMUNICATION
113
6.7
MARKETING
STRATEGIES
FOR
THE
CIRCULAR
ECONOMY
113
7
BUSINESS
MODELS
IN
THE
CIRCULAR
ECONOMY
117
7.1
WHAT
IS
A
BUSINESS
MODEL?
117
7.2
BUSINESS
IDEA
120
7.3
BUSINESS
RISK
122
7.4
CANVAS
BUSINESS
MODEL
125
7.5
CIRCULAR
BUSINESS
MODELS
129
7.5.1
PRINCIPLES
AND
ELEMENTS
OF
CIRCULAR
BUSINESS
MODELS
129
7.5.2
CHARACTERISTICS
OF
THE
CANVAS
MODEL
IN
THE
CONDITIONS
OF
CIRCULAR
ECONOMY
132
7.6
BUSINESS
MODEL
OF
A
STARTUP
IN
THE
CONDITIONS
OF
A
CIRCULAR
ECONOMY
135
8
BUSINESS
OPPORTUNITIES
IN
THE
CIRCULAR
ECONOMY
139
8.1
SECTORAL
APPROACH
AS
A
BUSINESS
OPPORTUNITY
139
8.1.1
THE
NEW TEXTILE
AND
CLOTHING
INDUSTRY
13
9
8.1.2
CIRCULAR
BUSINESS
MODELS
IN
THE
NEW
TEXTILE
AND
CLOTHING
INDUSTRY
141
8.2
CIRCULAR
PRODUCT
AS
A
SOURCE
OF
BUSINESS
OPPORTUNITY
145
8.2.1
PROPERTIES
OF
THE
CIRCULAR
PRODUCT
147
8.2.2
STERED
CIRCULAR
PRODUCT
CONCLUSIONS
151
REFERENCES
157
|
| adam_txt |
CONTENTS
PREFACE
1
FROM
LINEAR
ECONOMY
TO
CIRCULAR
ECONOMY
1
1.1
PILLARS
OF
SUSTAINABLE
DEVELOPMENT
1
1.2
THE
CONCEPT
OF
THE
CIRCULAR
ECONOMY
-
FROM
LINEARITY
TO
CIRCULARITY
4
1.3
THE
CURRENT
SITUATION
AND
CHALLENGES
OF
THE
CIRCULAR
ECONOMY
10
1.4
SIMILARITIES
AND
DIFFERENCES
BETWEEN
SUSTAINABILITY
AND
CIRCULAR
ECONOMY
11
1.5
STRUCTURE
STRATIFICATION
OF
THE
CIRCULAR
ECONOMY
AND
LIMITS
OF
THE
CONCEPT
13
2
OBJECTIVES
OF
TRANSFORMATION
MANAGEMENT
FOR
THE
17
CIRCULAR
ECONOMY
2.1
CIRCULAR
ECONOMY
GOALS
AS
A
DYNAMIC
SOCIAL
PROCESS
AND
ACCELERATOR
OF
17
CIRCULAR
ECONOMY
POTENTIAL
2.2
STRATEGIES
FOR
ALL
LEVELS
OF
CIRCULAR
ECONOMY
BASED
ON
OBJECTIVES
AND
GOALS
20
3
SUPPLY
CHAINS
FOR
THE
CIRCULAR
ECONOMY
29
3.1
CIRCULAR
SUPPLY
CHAIN
30
3.2
THE
MAIN
CHARACTERISTICS
OF
SUPPLY
CHAINS
TO
SUPPORT
THE
CIRCULAR
BUSINESS
31
MODEL
4
AN
OVERVIEW
OF
THE
RESULTS
OF
THE
ORIGINAL
33
RESEARCH
AND
INSPIRATIONS
FOR
CONTEMPORARY
RESEARCH
TOPICS
4.1
ENVIRONMENTALLY
RESPONSIBLE
BUSINESS
BEHAVIOR
RESEARCH
33
4.2
RESEARCH
IN
THE
FIELD
OF
MATERIAL
PRODUCTIVITY
37
4.3
APPLICATION
OF
THE
BALANCED
SCORECARD
APPROACH
FOR
RESPONSIBLE
BUSINESS
42
INDEX
CREATION
5
DRIVING
FORCES
OF
BUSINESS
IN
THE
CIRCULAR
ECONOMY
51
5.1
ENVIRONMENTAL
BEHAVIOR
OF
COMPANIES
AS
A
BASIS
FOR
THE IMPLEMENTATION
51
OF
THE
PRINCIPLES
OF
THE
CIRCULAR
ECONOMY
5.1.1
ENVIRONMENTAL
POLICY
AND
STRATEGY
52
5.1.2
ENVIRONMENTAL
POLICY
INSTRUMENTS
54
5.2
ENVIRONMENTAL
MANAGEMENT
OF
THE
COMPANY
57
5.3
ENVIRONMENTAL
IMAGE
AND BEHAVIOR
OF
COMPANIES
59
5.4
STRATEGIC
APPROACHES
TO
SUPPORT ENVIRONMENTALLY
ORIENTED
BUSINESS
ACTIVITIES
63
5.4.1
COMPETITIVE
ADVANTAGE
AND ENVIRONMENTALLY
ORIENTED
BUSINESS
63
5.4.2
ENVIRONMENTAL
FACTORS
OF
BUSINESS
65
5.5
THE
IMPACT
OF
ENVIRONMENTALLY
ORIENTED
CONSUMER
BEHAVIOR
ON
BUSINESS
69
6
NEW
MARKETING
IN
CIRCULAR
ECONOMY
75
6.1
INTERACTION BETWEEN
THE
CURRENT
MARKETING
CONCEPT
AND
THE
CIRCULAR
ECONOMY
75
6.2
SUSTAINABLE
MARKETING
AS
A
TOOL
OF
CIRCULAR
ECONOMY
77
6.3
SUSTAINABLE
MARKETING
AND
SUSTAINABLE
CONSUMPTION
80
6.3.1
CONSUMPTION
IN
SUSTAINABLE
MARKETING
80
6.3.2
PRO-ENVIRONMENTAL
BEHAVIOR
AND
CONSUMER AWARENESS
82
6.4
MARKETING TOOLS
AND
THEIR
USE
IN
THE
CONDITIONS
OF
CIRCULAR
ECONOMY
88
6.4.1
PRODUCT
FROM
THE
POINT
OF
VIEW
OF
CIRCULAR
ECONOMY
88
6.4.2
CIRCULAR
PRODUCT
DESIGN
89
6.4.3
BRAND
AND
ITS
IMPORTANCE
IN
THE
CIRCULAR
ECONOMY
91
6.5
REVERSE
LOGISTICS
92
6.6
MARKETING
COMMUNICATION
93
6.6.1
TRADITIONAL
FORMS
OF
COMMUNICATION
IN
THE
CIRCULAR
ECONOMY
94
6.6.2
CRISIS
COMMUNICATION
IN
THE
CONDITIONS
OF
THE
CIRCULAR
ECONOMY
98
6.6.3
DIGITAL
MARKETING
COMMUNICATION
AS
A
NEW
FORM
OF
COMMUNICATION
IN
THE
109
CIRCULAR
ECONOMY
-
STRATEGIES
AND
TOOLS
6.6.4
OTHER
MODEM
FORMS
OF
MARKETING
COMMUNICATION
113
6.7
MARKETING
STRATEGIES
FOR
THE
CIRCULAR
ECONOMY
113
7
BUSINESS
MODELS
IN
THE
CIRCULAR
ECONOMY
117
7.1
WHAT
IS
A
BUSINESS
MODEL?
117
7.2
BUSINESS
IDEA
120
7.3
BUSINESS
RISK
122
7.4
CANVAS
BUSINESS
MODEL
125
7.5
CIRCULAR
BUSINESS
MODELS
129
7.5.1
PRINCIPLES
AND
ELEMENTS
OF
CIRCULAR
BUSINESS
MODELS
129
7.5.2
CHARACTERISTICS
OF
THE
CANVAS
MODEL
IN
THE
CONDITIONS
OF
CIRCULAR
ECONOMY
132
7.6
BUSINESS
MODEL
OF
A
STARTUP
IN
THE
CONDITIONS
OF
A
CIRCULAR
ECONOMY
135
8
BUSINESS
OPPORTUNITIES
IN
THE
CIRCULAR
ECONOMY
139
8.1
SECTORAL
APPROACH
AS
A
BUSINESS
OPPORTUNITY
139
8.1.1
THE
NEW TEXTILE
AND
CLOTHING
INDUSTRY
13
9
8.1.2
CIRCULAR
BUSINESS
MODELS
IN
THE
NEW
TEXTILE
AND
CLOTHING
INDUSTRY
141
8.2
CIRCULAR
PRODUCT
AS
A
SOURCE
OF
BUSINESS
OPPORTUNITY
145
8.2.1
PROPERTIES
OF
THE
CIRCULAR
PRODUCT
147
8.2.2
STERED
CIRCULAR
PRODUCT
CONCLUSIONS
151
REFERENCES
157 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Hanuláková, Eva 1964- Oreský, Milan |
| author_GND | (DE-588)1219665258 |
| author_facet | Hanuláková, Eva 1964- Oreský, Milan |
| author_role | aut aut |
| author_sort | Hanuláková, Eva 1964- |
| author_variant | e h eh m o mo |
| building | Verbundindex |
| bvnumber | BV048244041 |
| classification_rvk | QT 200 |
| ctrlnum | (OCoLC)1287935308 (DE-599)DNB1246967499 |
| dewey-full | 338.927 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.927 |
| dewey-search | 338.927 |
| dewey-sort | 3338.927 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| id | DE-604.BV048244041 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:55:14Z |
| indexdate | 2024-07-10T09:32:56Z |
| institution | BVB |
| institution_GND | (DE-588)1067145753 |
| isbn | 9783965950122 3965950126 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033624465 |
| oclc_num | 1287935308 |
| open_access_boolean | |
| owner | DE-N2 DE-12 |
| owner_facet | DE-N2 DE-12 |
| physical | 168 Seiten Illustrationen, Diagramme 25 cm, 350 g |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | RAM-Verlag |
| record_format | marc |
| spelling | Hanuláková, Eva 1964- Verfasser (DE-588)1219665258 aut Circular economy eight challenges for business and marketing Eva Hanuláková, Milan Oreský First edition Lüdenscheid, Germany RAM-Verlag [2021] 168 Seiten Illustrationen, Diagramme 25 cm, 350 g txt rdacontent n rdamedia nc rdacarrier Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Kreislaufwirtschaft (DE-588)4361327-5 gnd rswk-swf circular business model sustainability Circular Economy producer responsibility. circular product Kreislaufwirtschaft (DE-588)4361327-5 s Nachhaltigkeit (DE-588)4326464-5 s Umweltbezogenes Management (DE-588)4201709-9 s Corporate Social Responsibility (DE-588)7697760-2 s DE-604 Oreský, Milan Verfasser aut RAM-Verlag (DE-588)1067145753 pbl Erscheint auch als Online-Ausgabe Hanuláková, Eva CIRCULAR ECONOMY 1. Auflage, erschienen Lüdenscheid : RAM-Verlag, 2021 Online-Ressource B:DE-101 application/pdf https://d-nb.info/1246967499/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033624465&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p dnb 20220502 DE-101 https://d-nb.info/provenance/plan#dnb |
| spellingShingle | Hanuláková, Eva 1964- Oreský, Milan Circular economy eight challenges for business and marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Kreislaufwirtschaft (DE-588)4361327-5 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4201709-9 (DE-588)4326464-5 (DE-588)4361327-5 |
| title | Circular economy eight challenges for business and marketing |
| title_auth | Circular economy eight challenges for business and marketing |
| title_exact_search | Circular economy eight challenges for business and marketing |
| title_exact_search_txtP | Circular economy eight challenges for business and marketing |
| title_full | Circular economy eight challenges for business and marketing Eva Hanuláková, Milan Oreský |
| title_fullStr | Circular economy eight challenges for business and marketing Eva Hanuláková, Milan Oreský |
| title_full_unstemmed | Circular economy eight challenges for business and marketing Eva Hanuláková, Milan Oreský |
| title_short | Circular economy |
| title_sort | circular economy eight challenges for business and marketing |
| title_sub | eight challenges for business and marketing |
| topic | Corporate Social Responsibility (DE-588)7697760-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Kreislaufwirtschaft (DE-588)4361327-5 gnd |
| topic_facet | Corporate Social Responsibility Umweltbezogenes Management Nachhaltigkeit Kreislaufwirtschaft |
| url | https://d-nb.info/1246967499/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033624465&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hanulakovaeva circulareconomyeightchallengesforbusinessandmarketing AT oreskymilan circulareconomyeightchallengesforbusinessandmarketing AT ramverlag circulareconomyeightchallengesforbusinessandmarketing |
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