A research agenda for political marketing:
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thi...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Northampton
Edward Elgar Publishing
2022
|
| Schriftenreihe: | Elgar research agendas
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Zusammenfassung: | "Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse"-- |
| Beschreibung: | 1 Online-Ressource (xv, 196 Seiten) Diagramme |
| ISBN: | 9781800377202 |
Internformat
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| 245 | 1 | 0 | |a A research agenda for political marketing |c edited by Bruce I. Newman (PhD, Professor, Department of Marketing, DePaul University) and Todd P. Newman (PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US) |
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Datensatz im Suchindex
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| id | DE-604.BV048243641 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:55:06Z |
| indexdate | 2024-07-10T09:32:56Z |
| institution | BVB |
| isbn | 9781800377202 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033624077 |
| oclc_num | 1322803957 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (xv, 196 Seiten) Diagramme |
| psigel | ZDB-30-PQE |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Edward Elgar Publishing |
| record_format | marc |
| series2 | Elgar research agendas |
| spelling | A research agenda for political marketing edited by Bruce I. Newman (PhD, Professor, Department of Marketing, DePaul University) and Todd P. Newman (PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US) Northampton Edward Elgar Publishing 2022 1 Online-Ressource (xv, 196 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Elgar research agendas "Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. Chapters address the complexity of how politicians and political parties leverage trust, credibility, and expertise across their policy positions, and how citizens formulate their attitudes and opinions. Contributors focus on the new challenges and opportunities for political parties and politicians around the globe when communicating about complex issues, such as science and technology. This Research Agenda will be an essential resource for political marketing researchers and practitioners looking to explore how marketing tactics may be used to shape, guide, and manage public opinion and policy discourse"-- Forschung (DE-588)4017894-8 gnd rswk-swf Politikmarketing (DE-588)1050917146 gnd rswk-swf Political campaigns Marketing Electronic books Politikmarketing (DE-588)1050917146 s Forschung (DE-588)4017894-8 s DE-604 Newman, Bruce I. 1953- (DE-588)170315339 edt Newman, Todd P. edt Erscheint auch als Druck-Ausgabe 978-1-80037-719-6 |
| spellingShingle | A research agenda for political marketing Forschung (DE-588)4017894-8 gnd Politikmarketing (DE-588)1050917146 gnd |
| subject_GND | (DE-588)4017894-8 (DE-588)1050917146 |
| title | A research agenda for political marketing |
| title_auth | A research agenda for political marketing |
| title_exact_search | A research agenda for political marketing |
| title_exact_search_txtP | A research agenda for political marketing |
| title_full | A research agenda for political marketing edited by Bruce I. Newman (PhD, Professor, Department of Marketing, DePaul University) and Todd P. Newman (PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US) |
| title_fullStr | A research agenda for political marketing edited by Bruce I. Newman (PhD, Professor, Department of Marketing, DePaul University) and Todd P. Newman (PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US) |
| title_full_unstemmed | A research agenda for political marketing edited by Bruce I. Newman (PhD, Professor, Department of Marketing, DePaul University) and Todd P. Newman (PhD, Assistant Professor, Department of Life Sciences Communication, University of Wisconsin-Madison, US) |
| title_short | A research agenda for political marketing |
| title_sort | a research agenda for political marketing |
| topic | Forschung (DE-588)4017894-8 gnd Politikmarketing (DE-588)1050917146 gnd |
| topic_facet | Forschung Politikmarketing |
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