Mass communication theories: explaining origins, processes, and effects
"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic struct...
Gespeichert in:
| Vorheriger Titel: | Mass communication theories |
|---|---|
| Hauptverfasser: | , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2022
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- |
| Beschreibung: | x, 356 Seiten Illustrationen 26 cm |
| ISBN: | 9780367533533 9780367538392 |
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Datensatz im Suchindex
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Contents Preface ix 1 Introduction 1 Shaping the American Mass Media: An Overview З 2 Introduction to the Origins, Nature, and Uses of Theories 21 PARTI 41 The Intellectual Foundations of Media Studies 3 The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy 43 4 Public Opinion as Shaped by the Press: The Contribution of Political Science 63 5 Cognitive Processing: The Contribution of Psychology 78 6 The Concept of Mass Society: The Contribution of Sociology 93 PART II The Beginnings: Early Theories of Mass Communication 109 7 James Bryce’s 19th Century Theory of Public Opinion and the Press 111 8 Walter Lippmann’s 1920s Theory of Unintentional News Distortion: Implications for the Nature of Public Opinion and Public Policy 126 9 The “Magic Bullet” Theory of Uniform Effects 140 PART III Theories of Mass Communication Processes and Effects 153 10 The Selective and Limited Influences Theory 155 11 The Two-Step Flow of Communication Theory 172
viii Contents 12 Gatekeeping Theory 187 13 201 Agenda-Setting Theory 14 Framing Theory 216 PART IV Theories of Influences on Individuals 225 15 Uses and Gratifications Theory 227 16 Modeling Behavior and Social Cognitive Theory 242 17 Social Expectations Theory 257 PARTV Theories of Influences on Society and Culture 271 18 Media-Influenced Diffusion of Innovation Theory 273 19 A Theory of Audience and Media Dependency on Popular Culture 290 20 Cultivation Theory 306 21 Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society 22 Additional Theories and Concepts Index 316 329 346
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses |
| adam_txt |
Contents Preface ix 1 Introduction 1 Shaping the American Mass Media: An Overview З 2 Introduction to the Origins, Nature, and Uses of Theories 21 PARTI 41 The Intellectual Foundations of Media Studies 3 The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy 43 4 Public Opinion as Shaped by the Press: The Contribution of Political Science 63 5 Cognitive Processing: The Contribution of Psychology 78 6 The Concept of Mass Society: The Contribution of Sociology 93 PART II The Beginnings: Early Theories of Mass Communication 109 7 James Bryce’s 19th Century Theory of Public Opinion and the Press 111 8 Walter Lippmann’s 1920s Theory of Unintentional News Distortion: Implications for the Nature of Public Opinion and Public Policy 126 9 The “Magic Bullet” Theory of Uniform Effects 140 PART III Theories of Mass Communication Processes and Effects 153 10 The Selective and Limited Influences Theory 155 11 The Two-Step Flow of Communication Theory 172
viii Contents 12 Gatekeeping Theory 187 13 201 Agenda-Setting Theory 14 Framing Theory 216 PART IV Theories of Influences on Individuals 225 15 Uses and Gratifications Theory 227 16 Modeling Behavior and Social Cognitive Theory 242 17 Social Expectations Theory 257 PARTV Theories of Influences on Society and Culture 271 18 Media-Influenced Diffusion of Innovation Theory 273 19 A Theory of Audience and Media Dependency on Popular Culture 290 20 Cultivation Theory 306 21 Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and Society 22 Additional Theories and Concepts Index 316 329 346
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses |
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| spelling | DeFleur, Melvin L. 1923-2017 Verfasser (DE-588)12448560X aut Mass communication theories explaining origins, processes, and effects Melvin L. DeFleur, Margaret H. DeFleur Second edition New York ; London Routledge 2022 x, 356 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier "The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Geschichte gnd rswk-swf Medientheorie (DE-588)7610872-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Massenkommunikationsforschung (DE-588)4074618-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Mass media Médias mass media USA (DE-588)4078704-7 g Massenkommunikationsforschung (DE-588)4074618-5 s Massenmedien (DE-588)4037877-9 s Medientheorie (DE-588)7610872-7 s Geschichte z DE-604 DeFleur, Margaret H. Verfasser (DE-588)126258535X aut Erscheint auch als Online-Ausgabe 978-1-00-057650-4 Erscheint auch als Online-Ausgabe 978-1-00-308346-7 Vorangegangen ist Mass communication theories New York ; Munich : Allyn & Bacon, 2010 (DE-604)BV039619662 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033623272&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033623272&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title_exact_search | Mass communication theories explaining origins, processes, and effects |
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| title_full | Mass communication theories explaining origins, processes, and effects Melvin L. DeFleur, Margaret H. DeFleur |
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