Absolute essentials of advertising:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Absolute essentials of business and economics
Routledge focus |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 87 Seiten Illustrationen |
| ISBN: | 9781032007663 9781032007687 |
Internformat
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Datensatz im Suchindex
| _version_ | 1805086239370510336 |
|---|---|
| adam_text |
Contents Foreword 1 Advertising 2 Advertising: Planning and strategy 3 Advertising theory 4 Advertising appeals 5 The creative development process viii 1 9 18 28 37 6 International advertising 44 7 Media 51 8 Media planning 62 9 Advertising measurement and metrics 69 10 Advertising: Industry structure and practice Index 77 86 |
| adam_txt |
Contents Foreword 1 Advertising 2 Advertising: Planning and strategy 3 Advertising theory 4 Advertising appeals 5 The creative development process viii 1 9 18 28 37 6 International advertising 44 7 Media 51 8 Media planning 62 9 Advertising measurement and metrics 69 10 Advertising: Industry structure and practice Index 77 86 |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:54:21Z |
| indexdate | 2024-07-20T08:33:05Z |
| institution | BVB |
| isbn | 9781032007663 9781032007687 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033622055 |
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| physical | 87 Seiten Illustrationen |
| publishDate | 2022 |
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| series2 | Absolute essentials of business and economics Routledge focus |
| spelling | Turnbull, Sarah Verfasser (DE-588)1136152067 aut Absolute essentials of advertising Sarah Turnbull London ; New York Routledge 2022 87 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Absolute essentials of business and economics Routledge focus Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Online-Ausgabe 978-1-003-17555-1 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033622055&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Absolute essentials of advertising |
| title_auth | Absolute essentials of advertising |
| title_exact_search | Absolute essentials of advertising |
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| title_full_unstemmed | Absolute essentials of advertising Sarah Turnbull |
| title_short | Absolute essentials of advertising |
| title_sort | absolute essentials of advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
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