A history of advertising: the first 300,000 years
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising ind...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham ; Boulder ; New York ; London
Rowman & Littlefield
[2022]
|
| Schlagworte: | |
| Zusammenfassung: | "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- |
| Beschreibung: | viii, 455 Seiten Illustrationen, Diagramme |
| ISBN: | 9781538141212 1538141213 |
Internformat
MARC
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| 020 | |a 9781538141212 |9 978-1-5381-4121-2 | ||
| 020 | |a 1538141213 |9 1-5381-4121-3 | ||
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| 100 | 1 | |a Richards, Jef I. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a A history of advertising |b the first 300,000 years |c Jef I. Richards |
| 264 | 1 | |a Lanham ; Boulder ; New York ; London |b Rowman & Littlefield |c [2022] | |
| 300 | |a viii, 455 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion | |
| 520 | 3 | |a "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- | |
| 653 | 0 | |a Advertising / History | |
| 653 | 0 | |a Advertising | |
| 653 | 6 | |a History | |
| 776 | 0 | 8 | |i Online version |a Richards, Jef I. |t History of advertising |d Lanham : Rowman & Littlefield, [2022] |z 978-1-5381-4122-9 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033618898 | ||
Datensatz im Suchindex
| _version_ | 1804184026244710400 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Richards, Jef I. |
| author_facet | Richards, Jef I. |
| author_role | aut |
| author_sort | Richards, Jef I. |
| author_variant | j i r ji jir |
| building | Verbundindex |
| bvnumber | BV048238340 |
| classification_rvk | AP 17250 QP 630 |
| contents | Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion |
| ctrlnum | (OCoLC)1296249435 (DE-599)BVBBV048238340 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV048238340 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:53:16Z |
| indexdate | 2024-07-10T09:32:47Z |
| institution | BVB |
| isbn | 9781538141212 1538141213 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033618898 |
| oclc_num | 1296249435 |
| open_access_boolean | |
| owner | DE-M382 DE-11 |
| owner_facet | DE-M382 DE-11 |
| physical | viii, 455 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Richards, Jef I. Verfasser aut A history of advertising the first 300,000 years Jef I. Richards Lanham ; Boulder ; New York ; London Rowman & Littlefield [2022] viii, 455 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- Advertising / History Advertising History Online version Richards, Jef I. History of advertising Lanham : Rowman & Littlefield, [2022] 978-1-5381-4122-9 |
| spellingShingle | Richards, Jef I. A history of advertising the first 300,000 years Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion |
| title | A history of advertising the first 300,000 years |
| title_auth | A history of advertising the first 300,000 years |
| title_exact_search | A history of advertising the first 300,000 years |
| title_exact_search_txtP | A history of advertising the first 300,000 years |
| title_full | A history of advertising the first 300,000 years Jef I. Richards |
| title_fullStr | A history of advertising the first 300,000 years Jef I. Richards |
| title_full_unstemmed | A history of advertising the first 300,000 years Jef I. Richards |
| title_short | A history of advertising |
| title_sort | a history of advertising the first 300 000 years |
| title_sub | the first 300,000 years |
| work_keys_str_mv | AT richardsjefi ahistoryofadvertisingthefirst300000years |