Marketing: real people, real choices
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies don't make decisions.Pe...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2023]
|
| Ausgabe: | Eleventh edition, global edition |
| Schlagworte: | |
| Online-Zugang: | DE-Aug4 DE-1050 DE-83 Volltext |
| Zusammenfassung: | Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies don't make decisions.People do. Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely and relevant, thisreader-friendly text shows students how marketing concepts are implemented, andthe impacts th |
| Beschreibung: | 1 Online-Ressource (650 Seiten) |
| ISBN: | 9781292434513 |
Internformat
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Datensatz im Suchindex
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| author | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Eleventh edition, global edition |
| format | Electronic eBook |
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| index_date | 2024-07-03T19:52:40Z |
| indexdate | 2024-12-05T11:07:20Z |
| institution | BVB |
| isbn | 9781292434513 |
| language | English |
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| physical | 1 Online-Ressource (650 Seiten) |
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| publishDate | 2023 |
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| spelling | Solomon, Michael R. 1956- Verfasser (DE-588)129227684 aut Marketing real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart Eleventh edition, global edition Harlow, England Pearson [2023] 1 Online-Ressource (650 Seiten) txt rdacontent c rdamedia cr rdacarrier Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies don't make decisions.People do. Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely and relevant, thisreader-friendly text shows students how marketing concepts are implemented, andthe impacts th Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marshall, Greg W. Verfasser (DE-588)135815533 aut Stuart, Elnora W. Verfasser (DE-588)170703878 aut Erscheint auch als Druck-Ausgabe 978-1-292-43438-4 https://elibrary.pearson.de/book/99.150005/9781292434513 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Marketing real people, real choices Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing real people, real choices |
| title_auth | Marketing real people, real choices |
| title_exact_search | Marketing real people, real choices |
| title_exact_search_txtP | Marketing real people, real choices |
| title_full | Marketing real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| title_fullStr | Marketing real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| title_full_unstemmed | Marketing real people, real choices Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart |
| title_short | Marketing |
| title_sort | marketing real people real choices |
| title_sub | real people, real choices |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | https://elibrary.pearson.de/book/99.150005/9781292434513 |
| work_keys_str_mv | AT solomonmichaelr marketingrealpeoplerealchoices AT marshallgregw marketingrealpeoplerealchoices AT stuartelnoraw marketingrealpeoplerealchoices |