Marketing: an introduction
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in marketing. An engaging and practicalintroduction to marketing Marketing: An Intr...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2023]
|
| Ausgabe: | Fifteenth edition, global edition |
| Online-Zugang: | DE-1043 DE-1028 DE-1050 DE-523 DE-83 DE-706 Volltext |
| Zusammenfassung: | Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in marketing. An engaging and practicalintroduction to marketing Marketing: An Introduction shows students how creating andcapturing customer value drives effective marketing strategies. The 15th edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a riche |
| Beschreibung: | 1 Online-Ressource (701 Seiten) |
| ISBN: | 9781292433165 |
Internformat
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Datensatz im Suchindex
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| author | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_GND | (DE-588)170906825 (DE-588)121409600 (DE-588)121167410 |
| author_facet | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- |
| author_role | aut aut aut |
| author_sort | Armstrong, Gary 1943- |
| author_variant | g a ga p k pk m o o mo moo |
| building | Verbundindex |
| bvnumber | BV048236167 |
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| ctrlnum | (ZDB-150-PEB)9781292433165 (OCoLC)1319622898 (DE-599)BVBBV048236167 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fifteenth edition, global edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:52:40Z |
| indexdate | 2024-09-23T12:05:45Z |
| institution | BVB |
| isbn | 9781292433165 |
| language | English |
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| physical | 1 Online-Ressource (701 Seiten) |
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| spelling | Armstrong, Gary 1943- Verfasser (DE-588)170906825 aut Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik Fifteenth edition, global edition Harlow, England Pearson [2023] 1 Online-Ressource (701 Seiten) txt rdacontent c rdamedia cr rdacarrier Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in marketing. An engaging and practicalintroduction to marketing Marketing: An Introduction shows students how creating andcapturing customer value drives effective marketing strategies. The 15th edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a riche Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Opresnik, Marc Oliver 1969- Verfasser (DE-588)121167410 aut Erscheint auch als Druck-Ausgabe 978-1-292-43310-3 https://elibrary.pearson.de/book/99.150005/9781292433165 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Armstrong, Gary 1943- Kotler, Philip 1931- Opresnik, Marc Oliver 1969- Marketing an introduction |
| title | Marketing an introduction |
| title_auth | Marketing an introduction |
| title_exact_search | Marketing an introduction |
| title_exact_search_txtP | Marketing an introduction |
| title_full | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
| title_fullStr | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
| title_full_unstemmed | Marketing an introduction Gary Armstrong, Philip Kotler with Marc Oliver Opresnik |
| title_short | Marketing |
| title_sort | marketing an introduction |
| title_sub | an introduction |
| url | https://elibrary.pearson.de/book/99.150005/9781292433165 |
| work_keys_str_mv | AT armstronggary marketinganintroduction AT kotlerphilip marketinganintroduction AT opresnikmarcoliver marketinganintroduction |