Black culture, Inc.: how ethnic community support pays for corporate America
"A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corpo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California
Stanford University Press
2022
|
| Schriftenreihe: | Culture and economic life
|
| Schlagworte: | |
| Zusammenfassung: | "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital, " an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- |
| Beschreibung: | xiii, 217 Seiten Illustrationen 24 cm |
| ISBN: | 9781503606777 1503606775 |
Internformat
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| 505 | 8 | |a Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AfropunkWeSeeYou -- Branding diversity | |
| 520 | 3 | |a "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. | |
| 520 | 3 | |a Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital, " an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. | |
| 520 | 3 | |a Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- | |
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| 653 | 0 | |a Arts noirs américains / Finances | |
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Datensatz im Suchindex
| _version_ | 1804184018860638208 |
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| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Banks, Patricia Ann |
| author_GND | (DE-588)1216644799 |
| author_facet | Banks, Patricia Ann |
| author_role | aut |
| author_sort | Banks, Patricia Ann |
| author_variant | p a b pa pab |
| building | Verbundindex |
| bvnumber | BV048234026 |
| contents | Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AfropunkWeSeeYou -- Branding diversity |
| ctrlnum | (OCoLC)1319625530 (DE-599)BVBBV048234026 |
| dewey-full | 700.8996073 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 700 - The arts |
| dewey-raw | 700.8996073 |
| dewey-search | 700.8996073 |
| dewey-sort | 3700.8996073 |
| dewey-tens | 700 - The arts |
| discipline | Kunstgeschichte |
| discipline_str_mv | Kunstgeschichte |
| format | Book |
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| index_date | 2024-07-03T19:51:57Z |
| indexdate | 2024-07-10T09:32:40Z |
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| isbn | 9781503606777 1503606775 |
| language | English |
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| physical | xiii, 217 Seiten Illustrationen 24 cm |
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| spelling | Banks, Patricia Ann Verfasser (DE-588)1216644799 aut Black culture, Inc. how ethnic community support pays for corporate America Patricia A. Banks Black culture, Incorporated Stanford, California Stanford University Press 2022 xiii, 217 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Culture and economic life Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AfropunkWeSeeYou -- Branding diversity "A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corporations like American Express. Visit the website for the Apollo Theater and you'll notice acknowledgments to corporations like Coca Cola and Citibank. The Martin Luther King, Jr. Memorial and the National Museum of African American History and Culture, owe their very existence to large corporate donations from companies like General Motors. And while we can easily make sense of the need for such funding to keep cultural spaces afloat, less obvious are the reasons that corporations give to them. In Black Culture, Inc. Patricia A. Banks interrogates the notion that such giving is completely altruistic, and argues for a deeper understanding of the hidden transactions being conducted that render corporate America dependent on Black culture. Drawing on a range of sources, such as public relations and advertising texts on corporate cultural patronage and observations at sponsored cultural events, Banks argues that black cultural patronage profits firms by signaling that they value diversity, equity, and inclusion. By functioning in this manner, support of black cultural initiatives affords these companies something called "diversity capital, " an increasingly valuable commodity in today's business landscape. While this does not necessarily detract from the social good that cultural patronage does, it reveals its secret cost: ethnic community support may serve to obscure an otherwise poor track record with social justice. Banks deftly weaves innovative theory with detailed observations and a discerning critical gaze at the various agendas infiltrating memorials, museums, and music festivals meant to celebrate Black culture. At a time when accusations of discriminatory practices are met with immediate legal and social condemnation, the insights offered here are urgent and necessary"-- Sponsoring (DE-588)4207431-9 gnd rswk-swf Diversity Management (DE-588)7611361-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Art patronage / United States African American arts / Finance Ethnic arts / United States / Finance Corporate sponsorship / United States Corporations / Public relations / United States Social responsibility of business / United States Mécénat / États-Unis Arts noirs américains / Finances Arts ethniques / États-Unis / Finances Parrainage publicitaire / États-Unis Sociétés / Relations publiques / États-Unis Entreprises / Responsabilité sociale / États-Unis Art patronage Corporate sponsorship Corporations / Public relations Social responsibility of business United States USA (DE-588)4078704-7 g Diversity Management (DE-588)7611361-9 s Sponsoring (DE-588)4207431-9 s DE-604 Erscheint auch als Online-Ausgabe Banks, Patricia Ann Black Culture, Inc Stanford, California : Stanford University Press, 2022 978-1-5036-3125-0 |
| spellingShingle | Banks, Patricia Ann Black culture, Inc. how ethnic community support pays for corporate America Diversity capital -- The racial return -- Racism rehab -- Cultivating consumers -- The party of the year -- Gospel and the golden arches -- #AfropunkWeSeeYou -- Branding diversity Sponsoring (DE-588)4207431-9 gnd Diversity Management (DE-588)7611361-9 gnd |
| subject_GND | (DE-588)4207431-9 (DE-588)7611361-9 (DE-588)4078704-7 |
| title | Black culture, Inc. how ethnic community support pays for corporate America |
| title_alt | Black culture, Incorporated |
| title_auth | Black culture, Inc. how ethnic community support pays for corporate America |
| title_exact_search | Black culture, Inc. how ethnic community support pays for corporate America |
| title_exact_search_txtP | Black culture, Inc. how ethnic community support pays for corporate America |
| title_full | Black culture, Inc. how ethnic community support pays for corporate America Patricia A. Banks |
| title_fullStr | Black culture, Inc. how ethnic community support pays for corporate America Patricia A. Banks |
| title_full_unstemmed | Black culture, Inc. how ethnic community support pays for corporate America Patricia A. Banks |
| title_short | Black culture, Inc. |
| title_sort | black culture inc how ethnic community support pays for corporate america |
| title_sub | how ethnic community support pays for corporate America |
| topic | Sponsoring (DE-588)4207431-9 gnd Diversity Management (DE-588)7611361-9 gnd |
| topic_facet | Sponsoring Diversity Management USA |
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