Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2022]
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Beschreibung: | XI, 216 Seiten Illustrationen, Diagramme |
| ISBN: | 9781398603189 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048230446 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 220517s2022 xxua||| |||| 00||| eng d | ||
| 020 | |a 9781398603189 |9 978-1-3986-0318-9 | ||
| 035 | |a (OCoLC)1291389167 | ||
| 035 | |a (DE-599)BVBBV048230446 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-898 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/2702854678 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a ST 520 |0 (DE-625)143678: |2 rvk | ||
| 100 | 1 | |a Rowles, Daniel |0 (DE-588)1136342850 |4 aut | |
| 245 | 1 | 0 | |a Digital branding |b a complete step-by-step guide to strategy, tactics, tools and measurement |c Daniel Rowles |
| 250 | |a Third edition | ||
| 264 | 1 | |a London |b Kogan Page |c [2022] | |
| 300 | |a XI, 216 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-8168-1 |
| 787 | 0 | 8 | |i Überarbeitung von |d 2014 |z 978-0-7494-6995-5 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033611150 | ||
Datensatz im Suchindex
| _version_ | 1804184013106053120 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Rowles, Daniel |
| author_GND | (DE-588)1136342850 |
| author_facet | Rowles, Daniel |
| author_role | aut |
| author_sort | Rowles, Daniel |
| author_variant | d r dr |
| building | Verbundindex |
| bvnumber | BV048230446 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 ST 520 |
| ctrlnum | (OCoLC)1291389167 (DE-599)BVBBV048230446 |
| dewey-full | 658.8/2702854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2702854678 |
| dewey-search | 658.8/2702854678 |
| dewey-sort | 3658.8 102702854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| discipline_str_mv | Informatik Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01474nam a2200433 c 4500</leader><controlfield tag="001">BV048230446</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220517s2022 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781398603189</subfield><subfield code="9">978-1-3986-0318-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1291389167</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048230446</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1265</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2702854678</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 520</subfield><subfield code="0">(DE-625)143678:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rowles, Daniel</subfield><subfield code="0">(DE-588)1136342850</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital branding</subfield><subfield code="b">a complete step-by-step guide to strategy, tactics, tools and measurement</subfield><subfield code="c">Daniel Rowles</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 216 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-7494-8168-1</subfield></datafield><datafield tag="787" ind1="0" ind2="8"><subfield code="i">Überarbeitung von</subfield><subfield code="d">2014</subfield><subfield code="z">978-0-7494-6995-5</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033611150</subfield></datafield></record></collection> |
| id | DE-604.BV048230446 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:51:06Z |
| indexdate | 2024-07-10T09:32:35Z |
| institution | BVB |
| isbn | 9781398603189 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033611150 |
| oclc_num | 1291389167 |
| open_access_boolean | |
| owner | DE-1050 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-898 DE-BY-UBR |
| physical | XI, 216 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Rowles, Daniel (DE-588)1136342850 aut Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles Third edition London Kogan Page [2022] XI, 216 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Internet marketing Branding (Marketing) Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Electronic Commerce (DE-588)4592128-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-8168-1 Überarbeitung von 2014 978-0-7494-6995-5 |
| spellingShingle | Rowles, Daniel Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Internet marketing Branding (Marketing) Electronic Commerce (DE-588)4592128-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4144679-3 |
| title | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_auth | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_exact_search | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_exact_search_txtP | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement |
| title_full | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_fullStr | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_full_unstemmed | Digital branding a complete step-by-step guide to strategy, tactics, tools and measurement Daniel Rowles |
| title_short | Digital branding |
| title_sort | digital branding a complete step by step guide to strategy tactics tools and measurement |
| title_sub | a complete step-by-step guide to strategy, tactics, tools and measurement |
| topic | Internet marketing Branding (Marketing) Electronic Commerce (DE-588)4592128-3 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Internet marketing Branding (Marketing) Electronic Commerce Markenpolitik |
| work_keys_str_mv | AT rowlesdaniel digitalbrandingacompletestepbystepguidetostrategytacticstoolsandmeasurement |