Strategic Retail Management and Brand Management: Trends, Tactics, and Examples
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin/München/Boston
Walter de Gruyter GmbH
2021
|
| Schriftenreihe: | De Gruyter Studium Ser
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (456 Seiten) |
| ISBN: | 9783110543827 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804184009496854528 |
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| author | Berger-Grabner, Doris |
| author_facet | Berger-Grabner, Doris |
| author_role | aut |
| author_sort | Berger-Grabner, Doris |
| author_variant | d b g dbg |
| building | Verbundindex |
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| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| index_date | 2024-07-03T19:50:45Z |
| indexdate | 2024-07-10T09:32:31Z |
| institution | BVB |
| isbn | 9783110543827 |
| language | English |
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| publishDate | 2021 |
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| publisher | Walter de Gruyter GmbH |
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| series2 | De Gruyter Studium Ser |
| spelling | Berger-Grabner, Doris Verfasser aut Strategic Retail Management and Brand Management Trends, Tactics, and Examples Berlin/München/Boston Walter de Gruyter GmbH 2021 ©2021 1 Online-Ressource (456 Seiten) txt rdacontent c rdamedia cr rdacarrier De Gruyter Studium Ser Description based on publisher supplied metadata and other sources Retail trade-Management Product management Brand name products-Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Electronic Shopping (DE-588)4215399-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 gnd rswk-swf Einzelhandelsbetrieb (DE-588)4013974-8 s Strategisches Management (DE-588)4124261-0 s Markenpolitik (DE-588)4144679-3 s Marketing-Mix (DE-588)4168908-2 s Electronic Shopping (DE-588)4215399-2 s DE-604 Einzelhandel (DE-588)4127747-8 s Management (DE-588)4037278-9 s Erscheint auch als Druck-Ausgabe Berger-Grabner, Doris Strategic Retail Management and Brand Management Berlin/München/Boston : Walter de Gruyter GmbH,c2021 9783110543834 |
| spellingShingle | Berger-Grabner, Doris Strategic Retail Management and Brand Management Trends, Tactics, and Examples Retail trade-Management Product management Brand name products-Management Markenpolitik (DE-588)4144679-3 gnd Marketing-Mix (DE-588)4168908-2 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Electronic Shopping (DE-588)4215399-2 gnd Management (DE-588)4037278-9 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
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| title | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_auth | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_exact_search | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_exact_search_txtP | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_full | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_fullStr | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_full_unstemmed | Strategic Retail Management and Brand Management Trends, Tactics, and Examples |
| title_short | Strategic Retail Management and Brand Management |
| title_sort | strategic retail management and brand management trends tactics and examples |
| title_sub | Trends, Tactics, and Examples |
| topic | Retail trade-Management Product management Brand name products-Management Markenpolitik (DE-588)4144679-3 gnd Marketing-Mix (DE-588)4168908-2 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd Electronic Shopping (DE-588)4215399-2 gnd Management (DE-588)4037278-9 gnd Einzelhandelsbetrieb (DE-588)4013974-8 gnd |
| topic_facet | Retail trade-Management Product management Brand name products-Management Markenpolitik Marketing-Mix Einzelhandel Strategisches Management Electronic Shopping Management Einzelhandelsbetrieb |
| work_keys_str_mv | AT bergergrabnerdoris strategicretailmanagementandbrandmanagementtrendstacticsandexamples |