Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
| Schriftenreihe: | SpringerBriefs in Business Ser
|
| Schlagworte: | |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (129 Seiten) |
| ISBN: | 9783030590680 |
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| 245 | 1 | 0 | |a Success in the Bottom of the Pyramid Market in Africa |b The Case of Multinational Pharmaceutical Companies |
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| 505 | 8 | |a Intro -- Preface -- Contents -- About the Author -- List of Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Introduction -- References -- Chapter 2: The Bottom of the Pyramid Concept -- 2.1 The Bottom of the Pyramid as a Population Segment -- 2.2 Characterizing the Bottom of the Pyramid Market and Consumers -- 2.3 Bottom of the Pyramid: Conceptual Developments -- 2.3.1 Bottom of the Pyramid Version 1.0 -- 2.3.2 Bottom of the Pyramid Version 2.0 -- 2.3.3 Bottom of the Pyramid Version 3.0 -- 2.3.4 Emerging Research Streams and Focus Topics -- 2.4 Criticism of the Bottom of the Pyramid Concept -- 2.5 Conclusion -- References -- Chapter 3: Business Models in the Bottom of the Pyramid Context -- 3.1 The Business Model Concept in Literature -- 3.2 Developing Business Models at the Bottom of the Pyramid -- 3.2.1 Value Proposition -- 3.2.2 Value Generation: Creation and Delivery -- 3.2.3 Value Capture and Revenue Model -- 3.2.4 Business Model Innovation and Adaptation for BoP Markets -- 3.3 Success Factors of Business Models in the Bottom of the Pyramid Market -- 3.4 Challenges Addressing Bottom of the Pyramid Markets -- 3.5 Conclusion -- References -- Chapter 4: Political and Macroeconomic Situation in Sub-Saharan Africa -- 4.1 Political and Social Overview and Outlook for Sub-Saharan Africa -- 4.2 Economic Situation and Outlook for Sub-Saharan Africa -- 4.3 Business Environment Conditions in Sub-Saharan Africa -- 4.3.1 Distribution and Logistics -- 4.3.2 Access to Finance -- 4.3.3 Conditions Relevant When Localizing Business -- 4.3.4 Conclusion on Doing Business Conditions -- 4.4 Bottom of the Pyramid in Sub-Saharan Africa -- 4.5 Conclusion -- References -- Chapter 5: Healthcare System and Pharmaceutical Market in Sub-Saharan Africa -- 5.1 Healthcare System and Structure -- 5.1.1 Healthcare Systems and Their Relevance | |
| 505 | 8 | |a 5.1.2 Healthcare Service System Availability and Readiness -- 5.1.3 Healthcare System Funding -- 5.2 Pharmaceutical Market in Sub-Saharan Africa -- 5.2.1 Demand -- 5.2.2 Production -- 5.2.3 Distribution -- 5.2.4 Pharmaceutical Spending in the BoP -- 5.3 Conclusion -- References -- Chapter 6: Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis -- 6.1 Methodology of Empirical Analysis -- 6.2 Addressing the Bottom of the Pyramid: Business Model and Success Factors -- 6.2.1 Business in the BoP Market -- 6.2.2 Value Proposition -- 6.2.3 Value Generation -- 6.2.4 Value Capture and Revenue Model -- 6.2.5 Collaboration -- 6.2.6 Inclusiveness and Localization -- 6.3 Discussion, Recommendations, and Limitations of Empirical Results -- References -- Chapter 7: Conclusion, Conceptual Framework, and Future Research -- 7.1 Conclusion -- 7.2 Conceptual Framework -- 7.3 Contribution and Future Research -- References | |
| 650 | 4 | |a Economic development-Africa | |
| 650 | 4 | |a International business enterprises | |
| 650 | 4 | |a Pharmaceutical industry-Africa | |
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Datensatz im Suchindex
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| author | von Carlowitz, Philipp |
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| contents | Intro -- Preface -- Contents -- About the Author -- List of Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Introduction -- References -- Chapter 2: The Bottom of the Pyramid Concept -- 2.1 The Bottom of the Pyramid as a Population Segment -- 2.2 Characterizing the Bottom of the Pyramid Market and Consumers -- 2.3 Bottom of the Pyramid: Conceptual Developments -- 2.3.1 Bottom of the Pyramid Version 1.0 -- 2.3.2 Bottom of the Pyramid Version 2.0 -- 2.3.3 Bottom of the Pyramid Version 3.0 -- 2.3.4 Emerging Research Streams and Focus Topics -- 2.4 Criticism of the Bottom of the Pyramid Concept -- 2.5 Conclusion -- References -- Chapter 3: Business Models in the Bottom of the Pyramid Context -- 3.1 The Business Model Concept in Literature -- 3.2 Developing Business Models at the Bottom of the Pyramid -- 3.2.1 Value Proposition -- 3.2.2 Value Generation: Creation and Delivery -- 3.2.3 Value Capture and Revenue Model -- 3.2.4 Business Model Innovation and Adaptation for BoP Markets -- 3.3 Success Factors of Business Models in the Bottom of the Pyramid Market -- 3.4 Challenges Addressing Bottom of the Pyramid Markets -- 3.5 Conclusion -- References -- Chapter 4: Political and Macroeconomic Situation in Sub-Saharan Africa -- 4.1 Political and Social Overview and Outlook for Sub-Saharan Africa -- 4.2 Economic Situation and Outlook for Sub-Saharan Africa -- 4.3 Business Environment Conditions in Sub-Saharan Africa -- 4.3.1 Distribution and Logistics -- 4.3.2 Access to Finance -- 4.3.3 Conditions Relevant When Localizing Business -- 4.3.4 Conclusion on Doing Business Conditions -- 4.4 Bottom of the Pyramid in Sub-Saharan Africa -- 4.5 Conclusion -- References -- Chapter 5: Healthcare System and Pharmaceutical Market in Sub-Saharan Africa -- 5.1 Healthcare System and Structure -- 5.1.1 Healthcare Systems and Their Relevance 5.1.2 Healthcare Service System Availability and Readiness -- 5.1.3 Healthcare System Funding -- 5.2 Pharmaceutical Market in Sub-Saharan Africa -- 5.2.1 Demand -- 5.2.2 Production -- 5.2.3 Distribution -- 5.2.4 Pharmaceutical Spending in the BoP -- 5.3 Conclusion -- References -- Chapter 6: Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis -- 6.1 Methodology of Empirical Analysis -- 6.2 Addressing the Bottom of the Pyramid: Business Model and Success Factors -- 6.2.1 Business in the BoP Market -- 6.2.2 Value Proposition -- 6.2.3 Value Generation -- 6.2.4 Value Capture and Revenue Model -- 6.2.5 Collaboration -- 6.2.6 Inclusiveness and Localization -- 6.3 Discussion, Recommendations, and Limitations of Empirical Results -- References -- Chapter 7: Conclusion, Conceptual Framework, and Future Research -- 7.1 Conclusion -- 7.2 Conceptual Framework -- 7.3 Contribution and Future Research -- References |
| ctrlnum | (ZDB-30-PQE)EBC6396065 (ZDB-30-PAD)EBC6396065 (ZDB-89-EBL)EBL6396065 (OCoLC)1221556914 (DE-599)BVBBV048224506 |
| dewey-full | 338.96 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.96 |
| dewey-search | 338.96 |
| dewey-sort | 3338.96 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:50:39Z |
| indexdate | 2024-07-10T09:32:29Z |
| institution | BVB |
| isbn | 9783030590680 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033605239 |
| oclc_num | 1221556914 |
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| physical | 1 Online-Ressource (129 Seiten) |
| psigel | ZDB-30-PQE |
| publishDate | 2020 |
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| publisher | Springer International Publishing AG |
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| spelling | von Carlowitz, Philipp Verfasser aut Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (129 Seiten) txt rdacontent c rdamedia cr rdacarrier SpringerBriefs in Business Ser Description based on publisher supplied metadata and other sources Intro -- Preface -- Contents -- About the Author -- List of Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Introduction -- References -- Chapter 2: The Bottom of the Pyramid Concept -- 2.1 The Bottom of the Pyramid as a Population Segment -- 2.2 Characterizing the Bottom of the Pyramid Market and Consumers -- 2.3 Bottom of the Pyramid: Conceptual Developments -- 2.3.1 Bottom of the Pyramid Version 1.0 -- 2.3.2 Bottom of the Pyramid Version 2.0 -- 2.3.3 Bottom of the Pyramid Version 3.0 -- 2.3.4 Emerging Research Streams and Focus Topics -- 2.4 Criticism of the Bottom of the Pyramid Concept -- 2.5 Conclusion -- References -- Chapter 3: Business Models in the Bottom of the Pyramid Context -- 3.1 The Business Model Concept in Literature -- 3.2 Developing Business Models at the Bottom of the Pyramid -- 3.2.1 Value Proposition -- 3.2.2 Value Generation: Creation and Delivery -- 3.2.3 Value Capture and Revenue Model -- 3.2.4 Business Model Innovation and Adaptation for BoP Markets -- 3.3 Success Factors of Business Models in the Bottom of the Pyramid Market -- 3.4 Challenges Addressing Bottom of the Pyramid Markets -- 3.5 Conclusion -- References -- Chapter 4: Political and Macroeconomic Situation in Sub-Saharan Africa -- 4.1 Political and Social Overview and Outlook for Sub-Saharan Africa -- 4.2 Economic Situation and Outlook for Sub-Saharan Africa -- 4.3 Business Environment Conditions in Sub-Saharan Africa -- 4.3.1 Distribution and Logistics -- 4.3.2 Access to Finance -- 4.3.3 Conditions Relevant When Localizing Business -- 4.3.4 Conclusion on Doing Business Conditions -- 4.4 Bottom of the Pyramid in Sub-Saharan Africa -- 4.5 Conclusion -- References -- Chapter 5: Healthcare System and Pharmaceutical Market in Sub-Saharan Africa -- 5.1 Healthcare System and Structure -- 5.1.1 Healthcare Systems and Their Relevance 5.1.2 Healthcare Service System Availability and Readiness -- 5.1.3 Healthcare System Funding -- 5.2 Pharmaceutical Market in Sub-Saharan Africa -- 5.2.1 Demand -- 5.2.2 Production -- 5.2.3 Distribution -- 5.2.4 Pharmaceutical Spending in the BoP -- 5.3 Conclusion -- References -- Chapter 6: Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis -- 6.1 Methodology of Empirical Analysis -- 6.2 Addressing the Bottom of the Pyramid: Business Model and Success Factors -- 6.2.1 Business in the BoP Market -- 6.2.2 Value Proposition -- 6.2.3 Value Generation -- 6.2.4 Value Capture and Revenue Model -- 6.2.5 Collaboration -- 6.2.6 Inclusiveness and Localization -- 6.3 Discussion, Recommendations, and Limitations of Empirical Results -- References -- Chapter 7: Conclusion, Conceptual Framework, and Future Research -- 7.1 Conclusion -- 7.2 Conceptual Framework -- 7.3 Contribution and Future Research -- References Economic development-Africa International business enterprises Pharmaceutical industry-Africa Erscheint auch als Druck-Ausgabe von Carlowitz, Philipp Success in the Bottom of the Pyramid Market in Africa Cham : Springer International Publishing AG,c2020 9783030590673 |
| spellingShingle | von Carlowitz, Philipp Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies Intro -- Preface -- Contents -- About the Author -- List of Abbreviations -- List of Figures -- List of Tables -- Chapter 1: Introduction -- References -- Chapter 2: The Bottom of the Pyramid Concept -- 2.1 The Bottom of the Pyramid as a Population Segment -- 2.2 Characterizing the Bottom of the Pyramid Market and Consumers -- 2.3 Bottom of the Pyramid: Conceptual Developments -- 2.3.1 Bottom of the Pyramid Version 1.0 -- 2.3.2 Bottom of the Pyramid Version 2.0 -- 2.3.3 Bottom of the Pyramid Version 3.0 -- 2.3.4 Emerging Research Streams and Focus Topics -- 2.4 Criticism of the Bottom of the Pyramid Concept -- 2.5 Conclusion -- References -- Chapter 3: Business Models in the Bottom of the Pyramid Context -- 3.1 The Business Model Concept in Literature -- 3.2 Developing Business Models at the Bottom of the Pyramid -- 3.2.1 Value Proposition -- 3.2.2 Value Generation: Creation and Delivery -- 3.2.3 Value Capture and Revenue Model -- 3.2.4 Business Model Innovation and Adaptation for BoP Markets -- 3.3 Success Factors of Business Models in the Bottom of the Pyramid Market -- 3.4 Challenges Addressing Bottom of the Pyramid Markets -- 3.5 Conclusion -- References -- Chapter 4: Political and Macroeconomic Situation in Sub-Saharan Africa -- 4.1 Political and Social Overview and Outlook for Sub-Saharan Africa -- 4.2 Economic Situation and Outlook for Sub-Saharan Africa -- 4.3 Business Environment Conditions in Sub-Saharan Africa -- 4.3.1 Distribution and Logistics -- 4.3.2 Access to Finance -- 4.3.3 Conditions Relevant When Localizing Business -- 4.3.4 Conclusion on Doing Business Conditions -- 4.4 Bottom of the Pyramid in Sub-Saharan Africa -- 4.5 Conclusion -- References -- Chapter 5: Healthcare System and Pharmaceutical Market in Sub-Saharan Africa -- 5.1 Healthcare System and Structure -- 5.1.1 Healthcare Systems and Their Relevance 5.1.2 Healthcare Service System Availability and Readiness -- 5.1.3 Healthcare System Funding -- 5.2 Pharmaceutical Market in Sub-Saharan Africa -- 5.2.1 Demand -- 5.2.2 Production -- 5.2.3 Distribution -- 5.2.4 Pharmaceutical Spending in the BoP -- 5.3 Conclusion -- References -- Chapter 6: Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis -- 6.1 Methodology of Empirical Analysis -- 6.2 Addressing the Bottom of the Pyramid: Business Model and Success Factors -- 6.2.1 Business in the BoP Market -- 6.2.2 Value Proposition -- 6.2.3 Value Generation -- 6.2.4 Value Capture and Revenue Model -- 6.2.5 Collaboration -- 6.2.6 Inclusiveness and Localization -- 6.3 Discussion, Recommendations, and Limitations of Empirical Results -- References -- Chapter 7: Conclusion, Conceptual Framework, and Future Research -- 7.1 Conclusion -- 7.2 Conceptual Framework -- 7.3 Contribution and Future Research -- References Economic development-Africa International business enterprises Pharmaceutical industry-Africa |
| title | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_auth | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_exact_search | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_exact_search_txtP | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_full | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_fullStr | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_full_unstemmed | Success in the Bottom of the Pyramid Market in Africa The Case of Multinational Pharmaceutical Companies |
| title_short | Success in the Bottom of the Pyramid Market in Africa |
| title_sort | success in the bottom of the pyramid market in africa the case of multinational pharmaceutical companies |
| title_sub | The Case of Multinational Pharmaceutical Companies |
| topic | Economic development-Africa International business enterprises Pharmaceutical industry-Africa |
| topic_facet | Economic development-Africa International business enterprises Pharmaceutical industry-Africa |
| work_keys_str_mv | AT voncarlowitzphilipp successinthebottomofthepyramidmarketinafricathecaseofmultinationalpharmaceuticalcompanies |