Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
| Schriftenreihe: | Palgrave Advances in Luxury Ser
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (200 Seiten) |
| ISBN: | 9783030453015 |
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| 505 | 8 | |a Intro -- Preface -- Acknowledgments -- Praise for Rethinking Luxury Fashion -- Introduction -- Contents -- Abbreviations -- List of Figures -- Part I Background of Luxury Fashion as a Field of Material Culture -- 1 Defining Fashion, Luxury, and Luxury Fashion -- Fashion -- Luxury -- Luxury Fashion -- Conclusion -- References -- 2 Established Methods of Classifying Luxury Fashion Brands -- Conclusion -- References -- 3 A New Method for the Classification of Luxury Fashion Brands -- Conclusions -- References -- Part II Production and Consumption of Luxury Fashion -- 4 The Producers of "Newness" in Luxury Fashion -- Tailors -- Designers -- Creative Directors -- Creative Collectives -- Collaborations -- Conclusions -- References -- 5 What Do We Really Consume Through Luxury Fashion? -- Cool -- Hip -- Status -- Conclusions -- References -- 6 How Do We Consume Luxury Fashion? -- References -- Part III Cultural Intelligence and Creativity -- 7 A Close Look at Cultural Intelligence -- References -- 8 Cultural Hyperobjects -- References -- 9 Luxury Fashion Products Addressing Cultural Changes -- Charles James: Modern Women Living in Movement -- Yeohlee: No Waste Fashion -- Rodarte: Slow Fashion -- Conclusions -- References -- 10 Luxury Marketing Strategies Based on Cultural Intelligence -- Hermès15 -- CHANEL -- Conclusions -- References -- Part IV The Future of Luxury Fashion -- 11 Step by Step Application of the Framework -- Cultural Intelligence for Luxury Fashion Brands: Culture Comes First -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Culture-Based Creative Strategy Results in Highly Desirable Content -- A Method That Yields Unwavering Consumption -- References -- Conclusions -- Index | |
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Datensatz im Suchindex
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| author | Serdari, Thomaï |
| author_facet | Serdari, Thomaï |
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| author_sort | Serdari, Thomaï |
| author_variant | t s ts |
| building | Verbundindex |
| bvnumber | BV048224107 |
| collection | ZDB-30-PQE |
| contents | Intro -- Preface -- Acknowledgments -- Praise for Rethinking Luxury Fashion -- Introduction -- Contents -- Abbreviations -- List of Figures -- Part I Background of Luxury Fashion as a Field of Material Culture -- 1 Defining Fashion, Luxury, and Luxury Fashion -- Fashion -- Luxury -- Luxury Fashion -- Conclusion -- References -- 2 Established Methods of Classifying Luxury Fashion Brands -- Conclusion -- References -- 3 A New Method for the Classification of Luxury Fashion Brands -- Conclusions -- References -- Part II Production and Consumption of Luxury Fashion -- 4 The Producers of "Newness" in Luxury Fashion -- Tailors -- Designers -- Creative Directors -- Creative Collectives -- Collaborations -- Conclusions -- References -- 5 What Do We Really Consume Through Luxury Fashion? -- Cool -- Hip -- Status -- Conclusions -- References -- 6 How Do We Consume Luxury Fashion? -- References -- Part III Cultural Intelligence and Creativity -- 7 A Close Look at Cultural Intelligence -- References -- 8 Cultural Hyperobjects -- References -- 9 Luxury Fashion Products Addressing Cultural Changes -- Charles James: Modern Women Living in Movement -- Yeohlee: No Waste Fashion -- Rodarte: Slow Fashion -- Conclusions -- References -- 10 Luxury Marketing Strategies Based on Cultural Intelligence -- Hermès15 -- CHANEL -- Conclusions -- References -- Part IV The Future of Luxury Fashion -- 11 Step by Step Application of the Framework -- Cultural Intelligence for Luxury Fashion Brands: Culture Comes First -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Culture-Based Creative Strategy Results in Highly Desirable Content -- A Method That Yields Unwavering Consumption -- References -- Conclusions -- Index |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:50:38Z |
| indexdate | 2024-07-10T09:32:28Z |
| institution | BVB |
| isbn | 9783030453015 |
| language | English |
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| publisher | Springer International Publishing AG |
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| series2 | Palgrave Advances in Luxury Ser |
| spelling | Serdari, Thomaï Verfasser aut Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (200 Seiten) txt rdacontent c rdamedia cr rdacarrier Palgrave Advances in Luxury Ser Description based on publisher supplied metadata and other sources Intro -- Preface -- Acknowledgments -- Praise for Rethinking Luxury Fashion -- Introduction -- Contents -- Abbreviations -- List of Figures -- Part I Background of Luxury Fashion as a Field of Material Culture -- 1 Defining Fashion, Luxury, and Luxury Fashion -- Fashion -- Luxury -- Luxury Fashion -- Conclusion -- References -- 2 Established Methods of Classifying Luxury Fashion Brands -- Conclusion -- References -- 3 A New Method for the Classification of Luxury Fashion Brands -- Conclusions -- References -- Part II Production and Consumption of Luxury Fashion -- 4 The Producers of "Newness" in Luxury Fashion -- Tailors -- Designers -- Creative Directors -- Creative Collectives -- Collaborations -- Conclusions -- References -- 5 What Do We Really Consume Through Luxury Fashion? -- Cool -- Hip -- Status -- Conclusions -- References -- 6 How Do We Consume Luxury Fashion? -- References -- Part III Cultural Intelligence and Creativity -- 7 A Close Look at Cultural Intelligence -- References -- 8 Cultural Hyperobjects -- References -- 9 Luxury Fashion Products Addressing Cultural Changes -- Charles James: Modern Women Living in Movement -- Yeohlee: No Waste Fashion -- Rodarte: Slow Fashion -- Conclusions -- References -- 10 Luxury Marketing Strategies Based on Cultural Intelligence -- Hermès15 -- CHANEL -- Conclusions -- References -- Part IV The Future of Luxury Fashion -- 11 Step by Step Application of the Framework -- Cultural Intelligence for Luxury Fashion Brands: Culture Comes First -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Culture-Based Creative Strategy Results in Highly Desirable Content -- A Method That Yields Unwavering Consumption -- References -- Conclusions -- Index Clothing trade-Marketing Luxury goods industry-Marketing Branding (Marketing) Erscheint auch als Druck-Ausgabe Serdari, Thomaï Rethinking Luxury Fashion Cham : Springer International Publishing AG,c2020 9783030453008 |
| spellingShingle | Serdari, Thomaï Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy Intro -- Preface -- Acknowledgments -- Praise for Rethinking Luxury Fashion -- Introduction -- Contents -- Abbreviations -- List of Figures -- Part I Background of Luxury Fashion as a Field of Material Culture -- 1 Defining Fashion, Luxury, and Luxury Fashion -- Fashion -- Luxury -- Luxury Fashion -- Conclusion -- References -- 2 Established Methods of Classifying Luxury Fashion Brands -- Conclusion -- References -- 3 A New Method for the Classification of Luxury Fashion Brands -- Conclusions -- References -- Part II Production and Consumption of Luxury Fashion -- 4 The Producers of "Newness" in Luxury Fashion -- Tailors -- Designers -- Creative Directors -- Creative Collectives -- Collaborations -- Conclusions -- References -- 5 What Do We Really Consume Through Luxury Fashion? -- Cool -- Hip -- Status -- Conclusions -- References -- 6 How Do We Consume Luxury Fashion? -- References -- Part III Cultural Intelligence and Creativity -- 7 A Close Look at Cultural Intelligence -- References -- 8 Cultural Hyperobjects -- References -- 9 Luxury Fashion Products Addressing Cultural Changes -- Charles James: Modern Women Living in Movement -- Yeohlee: No Waste Fashion -- Rodarte: Slow Fashion -- Conclusions -- References -- 10 Luxury Marketing Strategies Based on Cultural Intelligence -- Hermès15 -- CHANEL -- Conclusions -- References -- Part IV The Future of Luxury Fashion -- 11 Step by Step Application of the Framework -- Cultural Intelligence for Luxury Fashion Brands: Culture Comes First -- Step 1 -- Step 2 -- Step 3 -- Step 4 -- Culture-Based Creative Strategy Results in Highly Desirable Content -- A Method That Yields Unwavering Consumption -- References -- Conclusions -- Index Clothing trade-Marketing Luxury goods industry-Marketing Branding (Marketing) |
| title | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_auth | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_exact_search | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_exact_search_txtP | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_full | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_fullStr | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_full_unstemmed | Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy |
| title_short | Rethinking Luxury Fashion |
| title_sort | rethinking luxury fashion the role of cultural intelligence in creative strategy |
| title_sub | The Role of Cultural Intelligence in Creative Strategy |
| topic | Clothing trade-Marketing Luxury goods industry-Marketing Branding (Marketing) |
| topic_facet | Clothing trade-Marketing Luxury goods industry-Marketing Branding (Marketing) |
| work_keys_str_mv | AT serdarithomai rethinkingluxuryfashiontheroleofculturalintelligenceincreativestrategy |