Consumer Voice: The Democratization of Consumption Markets in the Digital Age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (134 Seiten) |
| ISBN: | 9783030539832 |
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| 505 | 8 | |a Intro -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Voice -- Voice -- Silence -- Noise -- Physical vs Inner Voice -- References -- 2 Consumer Voice -- Evolution of Consumer Voice -- Production Era -- Sales Era -- Market Era -- The Internet Era -- Singularity Era -- References -- 3 Voicesumers -- Types of Voicesumers -- Boisterous: A Joyful Ride -- Vociferous: Imperial Has No Clothes -- Obstreperous: Twitter Tantrums -- Comparative Analysis of Voicesumers -- Operationalization of Voicesumers -- Audience -- Message -- Channel of Message -- References -- 4 How to Voice -- Direct Consumer Voice -- Online Consumer Reviews and Ratings -- Indirect Consumer Voice -- e-WOM -- References -- 5 Voiceconomics -- The Value of Voice -- Quantity of Followers -- Quality of Voice -- Tone of Voice -- Consumer Voice Engagement -- References -- Conclusion -- Index | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media-Economic aspects | |
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Datensatz im Suchindex
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| author | Kucuk, S. Umit |
| author_facet | Kucuk, S. Umit |
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| author_sort | Kucuk, S. Umit |
| author_variant | s u k su suk |
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| bvnumber | BV048224106 |
| classification_rvk | QP 600 |
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| contents | Intro -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Voice -- Voice -- Silence -- Noise -- Physical vs Inner Voice -- References -- 2 Consumer Voice -- Evolution of Consumer Voice -- Production Era -- Sales Era -- Market Era -- The Internet Era -- Singularity Era -- References -- 3 Voicesumers -- Types of Voicesumers -- Boisterous: A Joyful Ride -- Vociferous: Imperial Has No Clothes -- Obstreperous: Twitter Tantrums -- Comparative Analysis of Voicesumers -- Operationalization of Voicesumers -- Audience -- Message -- Channel of Message -- References -- 4 How to Voice -- Direct Consumer Voice -- Online Consumer Reviews and Ratings -- Indirect Consumer Voice -- e-WOM -- References -- 5 Voiceconomics -- The Value of Voice -- Quantity of Followers -- Quality of Voice -- Tone of Voice -- Consumer Voice Engagement -- References -- Conclusion -- Index |
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:50:38Z |
| indexdate | 2024-07-10T09:32:28Z |
| institution | BVB |
| isbn | 9783030539832 |
| language | English |
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| spelling | Kucuk, S. Umit Verfasser aut Consumer Voice The Democratization of Consumption Markets in the Digital Age Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (134 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Voice -- Voice -- Silence -- Noise -- Physical vs Inner Voice -- References -- 2 Consumer Voice -- Evolution of Consumer Voice -- Production Era -- Sales Era -- Market Era -- The Internet Era -- Singularity Era -- References -- 3 Voicesumers -- Types of Voicesumers -- Boisterous: A Joyful Ride -- Vociferous: Imperial Has No Clothes -- Obstreperous: Twitter Tantrums -- Comparative Analysis of Voicesumers -- Operationalization of Voicesumers -- Audience -- Message -- Channel of Message -- References -- 4 How to Voice -- Direct Consumer Voice -- Online Consumer Reviews and Ratings -- Indirect Consumer Voice -- e-WOM -- References -- 5 Voiceconomics -- The Value of Voice -- Quantity of Followers -- Quality of Voice -- Tone of Voice -- Consumer Voice Engagement -- References -- Conclusion -- Index Consumer behavior Internet marketing Social media-Economic aspects Digitalisierung (DE-588)4123065-6 gnd rswk-swf Einflussnahme (DE-588)4131701-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucher (DE-588)4062632-5 s Einflussnahme (DE-588)4131701-4 s Digitalisierung (DE-588)4123065-6 s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe Kucuk, S. Umit Consumer Voice Cham : Springer International Publishing AG,c2020 9783030539825 |
| spellingShingle | Kucuk, S. Umit Consumer Voice The Democratization of Consumption Markets in the Digital Age Intro -- Introduction -- Contents -- List of Figures -- List of Tables -- 1 Voice -- Voice -- Silence -- Noise -- Physical vs Inner Voice -- References -- 2 Consumer Voice -- Evolution of Consumer Voice -- Production Era -- Sales Era -- Market Era -- The Internet Era -- Singularity Era -- References -- 3 Voicesumers -- Types of Voicesumers -- Boisterous: A Joyful Ride -- Vociferous: Imperial Has No Clothes -- Obstreperous: Twitter Tantrums -- Comparative Analysis of Voicesumers -- Operationalization of Voicesumers -- Audience -- Message -- Channel of Message -- References -- 4 How to Voice -- Direct Consumer Voice -- Online Consumer Reviews and Ratings -- Indirect Consumer Voice -- e-WOM -- References -- 5 Voiceconomics -- The Value of Voice -- Quantity of Followers -- Quality of Voice -- Tone of Voice -- Consumer Voice Engagement -- References -- Conclusion -- Index Consumer behavior Internet marketing Social media-Economic aspects Digitalisierung (DE-588)4123065-6 gnd Einflussnahme (DE-588)4131701-4 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4131701-4 (DE-588)4037589-4 (DE-588)4062632-5 |
| title | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_auth | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_exact_search | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_exact_search_txtP | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_full | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_fullStr | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_full_unstemmed | Consumer Voice The Democratization of Consumption Markets in the Digital Age |
| title_short | Consumer Voice |
| title_sort | consumer voice the democratization of consumption markets in the digital age |
| title_sub | The Democratization of Consumption Markets in the Digital Age |
| topic | Consumer behavior Internet marketing Social media-Economic aspects Digitalisierung (DE-588)4123065-6 gnd Einflussnahme (DE-588)4131701-4 gnd Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Consumer behavior Internet marketing Social media-Economic aspects Digitalisierung Einflussnahme Marketing Verbraucher |
| work_keys_str_mv | AT kucuksumit consumervoicethedemocratizationofconsumptionmarketsinthedigitalage |