Profit Margins: The American Silent Cinema and the Marginalization of Advertising
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bloomington
Indiana University Press
2021
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| Subjects: | |
| Online Access: | DE-255 |
| Summary: | An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (347 pages) |
| ISBN: | 9780253059376 |
Staff View
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| institution | BVB |
| isbn | 9780253059376 |
| language | English |
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| spelling | Groskopf, Jeremy Verfasser aut Profit Margins The American Silent Cinema and the Marginalization of Advertising Bloomington Indiana University Press 2021 ©2021 1 Online-Ressource (347 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division Kino (DE-588)4129654-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kino (DE-588)4129654-0 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe Groskopf, Jeremy Profit Margins Bloomington : Indiana University Press,c2021 9780253059390 |
| spellingShingle | Groskopf, Jeremy Profit Margins The American Silent Cinema and the Marginalization of Advertising Kino (DE-588)4129654-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4129654-0 (DE-588)4065541-6 |
| title | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_auth | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_exact_search | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_exact_search_txtP | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_full | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_fullStr | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_full_unstemmed | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_short | Profit Margins |
| title_sort | profit margins the american silent cinema and the marginalization of advertising |
| title_sub | The American Silent Cinema and the Marginalization of Advertising |
| topic | Kino (DE-588)4129654-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kino Werbung |
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