Profit Margins: The American Silent Cinema and the Marginalization of Advertising
An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bloomington
Indiana University Press
2021
|
| Schlagworte: | |
| Online-Zugang: | DE-255 |
| Zusammenfassung: | An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (347 pages) |
| ISBN: | 9780253059376 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV048223798 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220516s2021 xx o|||| 00||| eng d | ||
| 020 | |a 9780253059376 |9 978-0-253-05937-6 | ||
| 035 | |a (ZDB-30-PQE)EBC6735748 | ||
| 035 | |a (ZDB-30-PAD)EBC6735748 | ||
| 035 | |a (ZDB-89-EBL)EBL6735748 | ||
| 035 | |a (OCoLC)1266200787 | ||
| 035 | |a (DE-599)BVBBV048223798 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-255 | ||
| 084 | |a AP 47700 |0 (DE-625)7545: |2 rvk | ||
| 100 | 1 | |a Groskopf, Jeremy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Profit Margins |b The American Silent Cinema and the Marginalization of Advertising |
| 264 | 1 | |a Bloomington |b Indiana University Press |c 2021 | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 Online-Ressource (347 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | |a An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division | ||
| 650 | 0 | 7 | |a Kino |0 (DE-588)4129654-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kino |0 (DE-588)4129654-0 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Groskopf, Jeremy |t Profit Margins |d Bloomington : Indiana University Press,c2021 |z 9780253059390 |
| 912 | |a ZDB-30-PQE | ||
| 940 | 1 | |q KUBA2-ZDB-30-PAD-2024 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033604531 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/zikg/detail.action?docID=6735748 |l DE-255 |p ZDB-30-PAD |q BZI |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1822588585266642944 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Groskopf, Jeremy |
| author_facet | Groskopf, Jeremy |
| author_role | aut |
| author_sort | Groskopf, Jeremy |
| author_variant | j g jg |
| building | Verbundindex |
| bvnumber | BV048223798 |
| classification_rvk | AP 47700 |
| collection | ZDB-30-PQE |
| ctrlnum | (ZDB-30-PQE)EBC6735748 (ZDB-30-PAD)EBC6735748 (ZDB-89-EBL)EBL6735748 (OCoLC)1266200787 (DE-599)BVBBV048223798 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV048223798</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220516s2021 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780253059376</subfield><subfield code="9">978-0-253-05937-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC6735748</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC6735748</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL6735748</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1266200787</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV048223798</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-255</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 47700</subfield><subfield code="0">(DE-625)7545:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Groskopf, Jeremy</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Profit Margins</subfield><subfield code="b">The American Silent Cinema and the Marginalization of Advertising</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bloomington</subfield><subfield code="b">Indiana University Press</subfield><subfield code="c">2021</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (347 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kino</subfield><subfield code="0">(DE-588)4129654-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kino</subfield><subfield code="0">(DE-588)4129654-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Groskopf, Jeremy</subfield><subfield code="t">Profit Margins</subfield><subfield code="d">Bloomington : Indiana University Press,c2021</subfield><subfield code="z">9780253059390</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">KUBA2-ZDB-30-PAD-2024</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033604531</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/zikg/detail.action?docID=6735748</subfield><subfield code="l">DE-255</subfield><subfield code="p">ZDB-30-PAD</subfield><subfield code="q">BZI</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV048223798 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:50:38Z |
| indexdate | 2025-01-29T13:05:22Z |
| institution | BVB |
| isbn | 9780253059376 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033604531 |
| oclc_num | 1266200787 |
| open_access_boolean | |
| owner | DE-255 |
| owner_facet | DE-255 |
| physical | 1 Online-Ressource (347 pages) |
| psigel | ZDB-30-PQE KUBA2-ZDB-30-PAD-2024 ZDB-30-PAD BZI |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Indiana University Press |
| record_format | marc |
| spelling | Groskopf, Jeremy Verfasser aut Profit Margins The American Silent Cinema and the Marginalization of Advertising Bloomington Indiana University Press 2021 ©2021 1 Online-Ressource (347 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division Kino (DE-588)4129654-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kino (DE-588)4129654-0 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Druck-Ausgabe Groskopf, Jeremy Profit Margins Bloomington : Indiana University Press,c2021 9780253059390 |
| spellingShingle | Groskopf, Jeremy Profit Margins The American Silent Cinema and the Marginalization of Advertising Kino (DE-588)4129654-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4129654-0 (DE-588)4065541-6 |
| title | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_auth | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_exact_search | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_exact_search_txtP | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_full | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_fullStr | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_full_unstemmed | Profit Margins The American Silent Cinema and the Marginalization of Advertising |
| title_short | Profit Margins |
| title_sort | profit margins the american silent cinema and the marginalization of advertising |
| title_sub | The American Silent Cinema and the Marginalization of Advertising |
| topic | Kino (DE-588)4129654-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kino Werbung |
| work_keys_str_mv | AT groskopfjeremy profitmarginstheamericansilentcinemaandthemarginalizationofadvertising |