The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing AG
2020
|
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (173 pages) |
| ISBN: | 9783030507770 |
Internformat
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| 245 | 1 | 0 | |a The Pricing Puzzle |b How to Understand and Create Impactful Pricing for Your Products |
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| 505 | 8 | |a Intro -- Foreword -- Acknowledgments -- Contents -- Oh Price: Prelude -- The Power of Choice -- The Color of Pricing -- Revelations in Germany -- Reality Check in China -- So, Who Spends More? Men or Women? -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- Dyson -- Thermomix -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- Reference -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- Competitive Landscape -- The Technology-Driven Company -- The New Retail Model -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- Customer-Centric Thinking -- Thoughtful Price Management -- The Woes of MUJI -- Reference -- Why Do We Want Price Increases? -- The Moral of Pricing -- Reference -- Price in Pieces -- At Work: The Pricing Consultant Side of Me -- Off Work: The Consumer Side of Me -- The Pricing Stories Continue -- References -- Index | |
| 650 | 4 | |a Pricing | |
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Datensatz im Suchindex
| _version_ | 1804184005020483585 |
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| adam_txt | |
| any_adam_object | |
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| author | Yang, Jan Y. |
| author_facet | Yang, Jan Y. |
| author_role | aut |
| author_sort | Yang, Jan Y. |
| author_variant | j y y jy jyy |
| building | Verbundindex |
| bvnumber | BV048223196 |
| collection | ZDB-30-PQE |
| contents | Intro -- Foreword -- Acknowledgments -- Contents -- Oh Price: Prelude -- The Power of Choice -- The Color of Pricing -- Revelations in Germany -- Reality Check in China -- So, Who Spends More? Men or Women? -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- Dyson -- Thermomix -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- Reference -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- Competitive Landscape -- The Technology-Driven Company -- The New Retail Model -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- Customer-Centric Thinking -- Thoughtful Price Management -- The Woes of MUJI -- Reference -- Why Do We Want Price Increases? -- The Moral of Pricing -- Reference -- Price in Pieces -- At Work: The Pricing Consultant Side of Me -- Off Work: The Consumer Side of Me -- The Pricing Stories Continue -- References -- Index |
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| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV048223196 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:50:37Z |
| indexdate | 2024-07-10T09:32:27Z |
| institution | BVB |
| isbn | 9783030507770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033603929 |
| oclc_num | 1191161824 |
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| physical | 1 Online-Ressource (173 pages) |
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| publishDate | 2020 |
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| publisher | Springer International Publishing AG |
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| spelling | Yang, Jan Y. Verfasser aut The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products Cham Springer International Publishing AG 2020 ©2020 1 Online-Ressource (173 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Intro -- Foreword -- Acknowledgments -- Contents -- Oh Price: Prelude -- The Power of Choice -- The Color of Pricing -- Revelations in Germany -- Reality Check in China -- So, Who Spends More? Men or Women? -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- Dyson -- Thermomix -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- Reference -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- Competitive Landscape -- The Technology-Driven Company -- The New Retail Model -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- Customer-Centric Thinking -- Thoughtful Price Management -- The Woes of MUJI -- Reference -- Why Do We Want Price Increases? -- The Moral of Pricing -- Reference -- Price in Pieces -- At Work: The Pricing Consultant Side of Me -- Off Work: The Consumer Side of Me -- The Pricing Stories Continue -- References -- Index Pricing Erscheint auch als Druck-Ausgabe Yang, Jan Y. The Pricing Puzzle Cham : Springer International Publishing AG,c2020 9783030507763 |
| spellingShingle | Yang, Jan Y. The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products Intro -- Foreword -- Acknowledgments -- Contents -- Oh Price: Prelude -- The Power of Choice -- The Color of Pricing -- Revelations in Germany -- Reality Check in China -- So, Who Spends More? Men or Women? -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- Dyson -- Thermomix -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- Reference -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- Competitive Landscape -- The Technology-Driven Company -- The New Retail Model -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- Customer-Centric Thinking -- Thoughtful Price Management -- The Woes of MUJI -- Reference -- Why Do We Want Price Increases? -- The Moral of Pricing -- Reference -- Price in Pieces -- At Work: The Pricing Consultant Side of Me -- Off Work: The Consumer Side of Me -- The Pricing Stories Continue -- References -- Index Pricing |
| title | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_auth | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_exact_search | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_exact_search_txtP | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_full | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_fullStr | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_full_unstemmed | The Pricing Puzzle How to Understand and Create Impactful Pricing for Your Products |
| title_short | The Pricing Puzzle |
| title_sort | the pricing puzzle how to understand and create impactful pricing for your products |
| title_sub | How to Understand and Create Impactful Pricing for Your Products |
| topic | Pricing |
| topic_facet | Pricing |
| work_keys_str_mv | AT yangjany thepricingpuzzlehowtounderstandandcreateimpactfulpricingforyourproducts |