The Right Sensory Mix: Decoding Customers' Behavior and Preferences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin
Springer
2022
|
| Ausgabe: | Second edition |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXVII, 322 Seiten) 86 Illustrationen, 80 Illustrationen (farbig) |
| ISBN: | 9783662637951 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-662-63795-1 |
Internformat
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| id | DE-604.BV048214379 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:49:30Z |
| indexdate | 2025-02-20T07:03:49Z |
| institution | BVB |
| isbn | 9783662637951 |
| issn | 2192-810X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033595172 |
| oclc_num | 1317694563 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-11 |
| physical | 1 Online-Ressource (XXVII, 322 Seiten) 86 Illustrationen, 80 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Derval, Diana The Right Sensory Mix Decoding Customers' Behavior and Preferences Innovation and Technology Management Consumer Behavior Behavioral Sciences and Psychology Marketing Technological innovations Consumer behavior Psychology Sensorik Neurophysiologie (DE-588)4194931-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Wahrnehmung (DE-588)4064317-7 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Zielgruppe (DE-588)4117714-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Präferenz (DE-588)4121501-1 gnd |
| subject_GND | (DE-588)4194931-6 (DE-588)4131706-3 (DE-588)4064317-7 (DE-588)4126360-1 (DE-588)4117714-9 (DE-588)4062644-1 (DE-588)7601901-9 (DE-588)4047346-6 (DE-588)4139402-1 (DE-588)4121501-1 |
| title | The Right Sensory Mix Decoding Customers' Behavior and Preferences |
| title_auth | The Right Sensory Mix Decoding Customers' Behavior and Preferences |
| title_exact_search | The Right Sensory Mix Decoding Customers' Behavior and Preferences |
| title_exact_search_txtP | The Right Sensory Mix Decoding Customers' Behavior and Preferences |
| title_full | The Right Sensory Mix Decoding Customers' Behavior and Preferences by Diana Derval |
| title_fullStr | The Right Sensory Mix Decoding Customers' Behavior and Preferences by Diana Derval |
| title_full_unstemmed | The Right Sensory Mix Decoding Customers' Behavior and Preferences by Diana Derval |
| title_short | The Right Sensory Mix |
| title_sort | the right sensory mix decoding customers behavior and preferences |
| title_sub | Decoding Customers' Behavior and Preferences |
| topic | Innovation and Technology Management Consumer Behavior Behavioral Sciences and Psychology Marketing Technological innovations Consumer behavior Psychology Sensorik Neurophysiologie (DE-588)4194931-6 gnd Produkteigenschaft (DE-588)4131706-3 gnd Wahrnehmung (DE-588)4064317-7 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Zielgruppe (DE-588)4117714-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuromarketing (DE-588)7601901-9 gnd Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd Präferenz (DE-588)4121501-1 gnd |
| topic_facet | Innovation and Technology Management Consumer Behavior Behavioral Sciences and Psychology Marketing Technological innovations Consumer behavior Psychology Sensorik Neurophysiologie Produkteigenschaft Wahrnehmung Produktdifferenzierung Zielgruppe Verbraucherverhalten Neuromarketing Produktinnovation Produktentwicklung Präferenz |
| url | https://doi.org/10.1007/978-3-662-63795-1 |
| work_keys_str_mv | AT dervaldiana therightsensorymixdecodingcustomersbehaviorandpreferences |