The business of digital publishing: an introduction to the digital book and journal industries
Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models. Provides students with the digital literacy required t...
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| Previous Title: | The business of digital publishing |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2022
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models. Provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry. Includes a range of cutting edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing and royalty systems across Europe |
| Physical Description: | xi, 260 Seiten Diagramme Breite 174 mm, Hoehe 246 mm |
| ISBN: | 9781138390584 9781138390577 |
Staff View
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| adam_text | Contents List of illustrations Acknowledgements Introduction XU xiii 1 Overview of the book 1 A brief overview of digital publishing theory 3 A framework for the growth of digitisation in publishing 6 Questions and reading 8 PART I Technology context for digital publishing Introduction to Part I 1 Developments towards digital production Introduction Í3 Developments towards digital publishing 13 Technological developments towards digital printing 15 Changing production processes and workflow 16 Data warehouses and data asset management systems 19 Conclusion: changing publishing structures 20 2 Structure for data Introduction 21 Tagging, mark-up and the growth of XML 21 Imposing a format 22 XML-first workflow 23 Accessibleformats 23 Metadata: data about data 24 Case study: The importance of metadata for discoverability 27 Taxonomies and schemas: organising metadata 28 RDF: dealing with different types of data 30 Topic maps 31 9 11 13
viii Contents Other key developments andframeworks for structured data З І Managing rights and digital rights management 32 Conclusion: continuing advances 32 3 Working with the web and other technology developments 34 Introduction 34 The web and HTML 34 Web 2.0 and social networking 36 Web developments, artificial intelligence (AI) and blockchain 3 7 Conclusion: the more flexible web 38 4 Organising content and the digital development process 39 Introduction 39 Information architecture 39 The development process, 40 Content management 42 Some considerations for CMS 42 Enterprise content management or intelligent information management 43 Knowledge management and storage issues 44 Conclusion: CMS development driving opportunities 44 5 The context for ebook formats, e-readers and digital products 46 Introduction 46 The development of ebook formats 46 The development of e-readers 47 Initial ebook pricing dilemmas — wholesale vs. agency 49 Smartphones, tablets and new readerships 50 Mobile-first — the content ecosystem 51 Digitalformats and digital tools for publishing 52 Open-source approaches to e-reading as alternatives for publishers — Readium 54 App and web project development 55 Audio 56 * Digital rights management technologies 57 Conclusion: the changing view of the book 58 Conclusion to Part I 59 Questions to consider 60 PART II Publishing sectors 6 Developments in digital professional reference publishing Introduction 66 A look at consumer reference 66 Transforming to digital — Encyclopaedia Britannica 66 63 65
Contents ix Specialist markets 61 The benefits of digital publishingfor reference 68 Early developments in specialist reference 68 The early electronic products: CD-ROMs 70 Problems with CD-ROMs — the challenges of changing formats 70 Database products 71 Infrastructure requirements and organisational change 72 The data asset 73 Migration issues as digital products are developed 74 Changing relationships with customers in the specialist sector 76 Ongoing product development 79 Pricing and sales models for legal reference 81 New product development 83 Case study: Transforming the White Book 84 Case study: Offering information solutions — the BMf 85 Conclusion 87 Questions to consider 88 7 Developments in digital publishing for the academic market 89 Introduction 89 Context: the research environment 89 The development of digital products 95 Digital repositories: the researcher’s ecosystem 97 Digital journal services 100 The challenges for digital journals 105 The monograph: the scholarly publisher’s next challenge 110 Future directions: problems and opportunities 115 Research publishing in China 118 Where next for academic publishing? 119 Conclusion 121 Questions to consider 122 8 Developments in digital publishing in the education market Introduction 123 Context: introduction to the textbook market 124 Characteristics of the schools marketfor publishing 127 Digital products for schools 130 Higher education, e-learning and blended learning 137 The new e-textbooks 139 Blended learning — creating flexible resources 141 Other content-based approaches — integrating at
institutional level 142 Ebook providers, aggregators and other EdTech solutions for higher education 143 Case study:An experiment in textbook creation — Apple’s iBook textbook 144 Future directions for the education sector 147 Conclusion 150 Questions to consider 150 123
x Contents 9 Developments in digital publishing for consumer markets 152 Introduction 152 1. Exploring the ebook 153 A brief history of ebook publishing 153 Case study: Early initiatives 155 The evolving ebook business model 159 The evolving pricing model 160 New models 162 Case study: Providing customer choice - early experiments informât 164 The effects for authors 170 Case study: E-reading in Europe — Tolino 170 2. Other digital products 171 Enhanced ebooks 171 Book apps 173 Audio 180 Futurizing the book 184 Conclusion 185 Questions to consider 186 PART Ш Digital publishing issues Introduction to Part III 10 Copyright, piracy and selling rights 187 189 191 Introduction 191 Copyright 192 Piracy 197 Complexities of managing rights 199 Conclusion 201 Questions to consider 202 11 Digital marketing, social media and discoverability 203 Introduction 203 Introducing issuesfor digital marketing 204 Book candyfor book data —Jelly Books 210 Discoverability 211 Authors’social capital 213 Marketing examples - academic authors and digital social capital 213 Digital marketing activities 214 Case study: Nosy Crow’s free book 217 Conclusion 218 Questions to consider 219 12 New working practices and creative entrepreneurship Introduction 220 Professional services 220 220
Contents xi New publishing businesses and creative entrepreneurship 223 Creative incubators 224 Crowdfunding model — with publishing nous 225 Digital innovation for print products 226 Developing media brands 227 Hybrid publishing approaches created by writers 228 Digital personalisation to encourage reading 229 Conclusion 230 Questions to consider 23 i 13 Self-publishing and other digital reader/writer economies 232 Introduction 232 Self-publishing 232 Alternative spaces for content — defining a reader-writer economy 235 Bookouture — another hybrid approach 238 Publishers and self-publishing 238 Writers programmes and author support — overcoming barriers 239 Publishers identifying markets 240 Conclusion 240 Questions to consider 241 14 Futurizing publishing structures 242 Introduction 242 The changing value chain 243 Reorganising publishing structures in the specialist sectors 246 Predicting change in trade publishing 247 Conclusion 248 Questions to consider 249 Final word Index 250 253
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| adam_txt |
Contents List of illustrations Acknowledgements Introduction XU xiii 1 Overview of the book 1 A brief overview of digital publishing theory 3 A framework for the growth of digitisation in publishing 6 Questions and reading 8 PART I Technology context for digital publishing Introduction to Part I 1 Developments towards digital production Introduction Í3 Developments towards digital publishing 13 Technological developments towards digital printing 15 Changing production processes and workflow 16 Data warehouses and data asset management systems 19 Conclusion: changing publishing structures 20 2 Structure for data Introduction 21 Tagging, mark-up and the growth of XML 21 Imposing a format 22 XML-first workflow 23 Accessibleformats 23 Metadata: data about data 24 Case study: The importance of metadata for discoverability 27 Taxonomies and schemas: organising metadata 28 RDF: dealing with different types of data 30 Topic maps 31 9 11 13
viii Contents Other key developments andframeworks for structured data З І Managing rights and digital rights management 32 Conclusion: continuing advances 32 3 Working with the web and other technology developments 34 Introduction 34 The web and HTML 34 Web 2.0 and social networking 36 Web developments, artificial intelligence (AI) and blockchain 3 7 Conclusion: the more flexible web 38 4 Organising content and the digital development process 39 Introduction 39 Information architecture 39 The development process, 40 Content management 42 Some considerations for CMS 42 Enterprise content management or intelligent information management 43 Knowledge management and storage issues 44 Conclusion: CMS development driving opportunities 44 5 The context for ebook formats, e-readers and digital products 46 Introduction 46 The development of ebook formats 46 The development of e-readers 47 Initial ebook pricing dilemmas — wholesale vs. agency 49 Smartphones, tablets and new readerships 50 Mobile-first — the content ecosystem 51 Digitalformats and digital tools for publishing 52 Open-source approaches to e-reading as alternatives for publishers — Readium 54 App and web project development 55 Audio 56 * Digital rights management technologies 57 Conclusion: the changing view of the book 58 Conclusion to Part I 59 Questions to consider 60 PART II Publishing sectors 6 Developments in digital professional reference publishing Introduction 66 A look at consumer reference 66 Transforming to digital — Encyclopaedia Britannica 66 63 65
Contents ix Specialist markets 61 The benefits of digital publishingfor reference 68 Early developments in specialist reference 68 The early electronic products: CD-ROMs 70 Problems with CD-ROMs — the challenges of changing formats 70 Database products 71 Infrastructure requirements and organisational change 72 The data asset 73 Migration issues as digital products are developed 74 Changing relationships with customers in the specialist sector 76 Ongoing product development 79 Pricing and sales models for legal reference 81 New product development 83 Case study: Transforming the White Book 84 Case study: Offering information solutions — the BMf 85 Conclusion 87 Questions to consider 88 7 Developments in digital publishing for the academic market 89 Introduction 89 Context: the research environment 89 The development of digital products 95 Digital repositories: the researcher’s ecosystem 97 Digital journal services 100 The challenges for digital journals 105 The monograph: the scholarly publisher’s next challenge 110 Future directions: problems and opportunities 115 Research publishing in China 118 Where next for academic publishing? 119 Conclusion 121 Questions to consider 122 8 Developments in digital publishing in the education market Introduction 123 Context: introduction to the textbook market 124 Characteristics of the schools marketfor publishing 127 Digital products for schools 130 Higher education, e-learning and blended learning 137 The new e-textbooks 139 Blended learning — creating flexible resources 141 Other content-based approaches — integrating at
institutional level 142 Ebook providers, aggregators and other EdTech solutions for higher education 143 Case study:An experiment in textbook creation — Apple’s iBook textbook 144 Future directions for the education sector 147 Conclusion 150 Questions to consider 150 123
x Contents 9 Developments in digital publishing for consumer markets 152 Introduction 152 1. Exploring the ebook 153 A brief history of ebook publishing 153 Case study: Early initiatives 155 The evolving ebook business model 159 The evolving pricing model 160 New models 162 Case study: Providing customer choice - early experiments informât 164 The effects for authors 170 Case study: E-reading in Europe — Tolino 170 2. Other digital products 171 Enhanced ebooks 171 Book apps 173 Audio 180 Futurizing the book '184 Conclusion 185 Questions to consider 186 PART Ш Digital publishing issues Introduction to Part III 10 Copyright, piracy and selling rights 187 189 191 Introduction 191 Copyright 192 Piracy 197 Complexities of managing rights 199 Conclusion 201 Questions to consider 202 11 Digital marketing, social media and discoverability 203 Introduction 203 Introducing issuesfor digital marketing 204 Book candyfor book data —Jelly Books 210 Discoverability 211 Authors’social capital 213 Marketing examples - academic authors and digital social capital 213 Digital marketing activities 214 Case study: Nosy Crow’s free book 217 Conclusion 218 Questions to consider 219 12 New working practices and creative entrepreneurship Introduction 220 Professional services 220 220
Contents xi New publishing businesses and creative entrepreneurship 223 Creative incubators 224 Crowdfunding model — with publishing nous 225 Digital innovation for print products 226 Developing media brands 227 Hybrid publishing approaches created by writers 228 Digital personalisation to encourage reading 229 Conclusion 230 Questions to consider 23 i 13 Self-publishing and other digital reader/writer economies 232 Introduction 232 Self-publishing 232 Alternative spaces for content — defining a reader-writer economy 235 Bookouture — another hybrid approach 238 Publishers and self-publishing 238 Writers programmes and author support — overcoming barriers 239 Publishers identifying markets 240 Conclusion 240 Questions to consider 241 14 Futurizing publishing structures 242 Introduction 242 The changing value chain 243 Reorganising publishing structures in the specialist sectors 246 Predicting change in trade publishing 247 Conclusion 248 Questions to consider 249 Final word Index 250 253 |
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| spelling | Hall, Frania Verfasser (DE-588)1259538753 aut The business of digital publishing an introduction to the digital book and journal industries Frania Hall Second edition London ; New York Routledge 2022 xi, 260 Seiten Diagramme Breite 174 mm, Hoehe 246 mm txt rdacontent n rdamedia nc rdacarrier Thoroughly revised and updated to cover key developments in the digital publishing business such as the growth of audiobooks, reading apps and eBooks as well as new relationships with markets, developing digital products, and open access models. Provides students with the digital literacy required to understand the growth of new publishing models and the challenges faced by the industry. Includes a range of cutting edge international case studies that address digital first publishing, SharePoint usage, crowdsourcing and royalty systems across Europe Elektronisches Publizieren (DE-588)4014363-6 gnd rswk-swf Elektronisches Publizieren (DE-588)4014363-6 s DE-604 Erscheint auch als Online-Ausgabe 978-0-429-42331-4 Vorangegangen ist The business of digital publishing London : Routledge, 2013 978-0-415-50731-8 (DE-604)BV041190917 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033591146&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The business of digital publishing an introduction to the digital book and journal industries |
| title_auth | The business of digital publishing an introduction to the digital book and journal industries |
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| title_exact_search_txtP | The business of digital publishing an introduction to the digital book and journal industries |
| title_full | The business of digital publishing an introduction to the digital book and journal industries Frania Hall |
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| title_full_unstemmed | The business of digital publishing an introduction to the digital book and journal industries Frania Hall |
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| title_short | The business of digital publishing |
| title_sort | the business of digital publishing an introduction to the digital book and journal industries |
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