Public Relations, Values and Cultural Identity:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Brussels
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
2015
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (398 Seiten) |
| ISBN: | 9783035265279 |
Internformat
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Datensatz im Suchindex
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| author_facet | Ordeix, Enric Carayol, Valérie Tench, Ralph |
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| contents | As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities |
| ctrlnum | (ZDB-114-LAC)9783035265279 (OCoLC)1317691031 (DE-599)BVBBV048209275 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Public Relations, Values and Cultural Identity Enric Ordeix, Valérie Carayol, Ralph Tench 1st, New ed Brussels P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales 2015 1 Online-Ressource (398 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2013 Barcelona gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmenskultur (DE-588)4131484-0 s Corporate Social Responsibility (DE-588)7697760-2 s Social Media (DE-588)4639271-3 s DE-604 Ordeix, Enric edt Carayol, Valérie edt Tench, Ralph edt Erscheint auch als Druck-Ausgabe 9782875742513 Erscheint auch als Druck-Ausgabe 9783035298789 Erscheint auch als Druck-Ausgabe 9783035298796 https://www.peterlang.com/view/product/61969?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Public Relations, Values and Cultural Identity As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles? The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities Corporate Social Responsibility (DE-588)7697760-2 gnd Unternehmenskultur (DE-588)4131484-0 gnd Social Media (DE-588)4639271-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | Public Relations, Values and Cultural Identity |
| title_auth | Public Relations, Values and Cultural Identity |
| title_exact_search | Public Relations, Values and Cultural Identity |
| title_exact_search_txtP | Public Relations, Values and Cultural Identity |
| title_full | Public Relations, Values and Cultural Identity Enric Ordeix, Valérie Carayol, Ralph Tench |
| title_fullStr | Public Relations, Values and Cultural Identity Enric Ordeix, Valérie Carayol, Ralph Tench |
| title_full_unstemmed | Public Relations, Values and Cultural Identity Enric Ordeix, Valérie Carayol, Ralph Tench |
| title_short | Public Relations, Values and Cultural Identity |
| title_sort | public relations values and cultural identity |
| topic | Corporate Social Responsibility (DE-588)7697760-2 gnd Unternehmenskultur (DE-588)4131484-0 gnd Social Media (DE-588)4639271-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Corporate Social Responsibility Unternehmenskultur Social Media Öffentlichkeitsarbeit Konferenzschrift 2013 Barcelona Konferenzschrift |
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