Researching the Changing Profession of Public Relations:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Brussels
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
2013
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (333 Seiten) |
| ISBN: | 9783035263299 |
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| 505 | 8 | |a How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools | |
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Datensatz im Suchindex
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| author | Okay, Aydemir |
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| contents | How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools |
| ctrlnum | (ZDB-114-LAC)9783035263299 (OCoLC)1317695508 (DE-599)BVBBV048209205 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Okay, Aydemir Verfasser aut Researching the Changing Profession of Public Relations Aydemir Okay, Valérie Carayol, Ralph Tench 1st, New ed Brussels P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales 2013 1 Online-Ressource (333 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Berufsbild (DE-588)4069340-5 gnd rswk-swf Professionalisierung (DE-588)4047376-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2012 Istanbul gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Professionalisierung (DE-588)4047376-4 s Berufsbild (DE-588)4069340-5 s DE-604 Carayol, Valérie Sonstige oth Tench, Ralph Sonstige oth Erscheint auch als Druck-Ausgabe 9782875740564 https://www.peterlang.com/view/product/61570?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Okay, Aydemir Researching the Changing Profession of Public Relations How should we approach the challenges created by the increasing professionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations. The chapters are all contributed by recognized academics and are structured around three topics. Firstly, the book explores current developments in public relations practice in Germany, Portugal, Slovenia, Croatia, Turkey, Serbia and the Czech Republic. The second section discusses the professionalization of public relations together with the new dilemmas, notions, concepts and perspectives that this has generated. The final chapters focus on the usage, effect and institutionalization of new media and new digital public relations tools Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Berufsbild (DE-588)4069340-5 gnd Professionalisierung (DE-588)4047376-4 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4069340-5 (DE-588)4047376-4 (DE-588)1071861417 |
| title | Researching the Changing Profession of Public Relations |
| title_auth | Researching the Changing Profession of Public Relations |
| title_exact_search | Researching the Changing Profession of Public Relations |
| title_exact_search_txtP | Researching the Changing Profession of Public Relations |
| title_full | Researching the Changing Profession of Public Relations Aydemir Okay, Valérie Carayol, Ralph Tench |
| title_fullStr | Researching the Changing Profession of Public Relations Aydemir Okay, Valérie Carayol, Ralph Tench |
| title_full_unstemmed | Researching the Changing Profession of Public Relations Aydemir Okay, Valérie Carayol, Ralph Tench |
| title_short | Researching the Changing Profession of Public Relations |
| title_sort | researching the changing profession of public relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Berufsbild (DE-588)4069340-5 gnd Professionalisierung (DE-588)4047376-4 gnd |
| topic_facet | Öffentlichkeitsarbeit Berufsbild Professionalisierung Konferenzschrift 2012 Istanbul |
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