Consumer Satisfaction: Advancements in Theory, Modeling, and Empirical Findings
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bern
Peter Lang AG, Internationaler Verlag der Wissenschaften
2011
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| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (195 Seiten) |
| ISBN: | 9783035102642 |
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| 505 | 8 | |a Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners | |
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| author | Peluso, Alessandro Maria |
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| contents | Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners |
| ctrlnum | (ZDB-114-LAC)9783035102642 (OCoLC)1317688386 (DE-599)BVBBV048208692 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| id | DE-604.BV048208692 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:48:03Z |
| indexdate | 2024-07-10T09:32:03Z |
| institution | BVB |
| isbn | 9783035102642 |
| language | English |
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| physical | 1 Online-Ressource (195 Seiten) |
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| publishDate | 2011 |
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| publisher | Peter Lang AG, Internationaler Verlag der Wissenschaften |
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| spelling | Peluso, Alessandro Maria Verfasser aut Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings Alessandro Maria Peluso 1st, New ed Bern Peter Lang AG, Internationaler Verlag der Wissenschaften 2011 1 Online-Ressource (195 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Verbraucherzufriedenheit (DE-588)4129147-5 s Marktforschung (DE-588)4037630-8 s Methodologie (DE-588)4139716-2 s DE-604 Erscheint auch als Druck-Ausgabe 9783034306362 https://www.peterlang.com/view/product/44578?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Peluso, Alessandro Maria Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners Marktforschung (DE-588)4037630-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Methodologie (DE-588)4139716-2 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4129147-5 (DE-588)4139716-2 |
| title | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings |
| title_auth | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings |
| title_exact_search | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings |
| title_exact_search_txtP | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings |
| title_full | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings Alessandro Maria Peluso |
| title_fullStr | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings Alessandro Maria Peluso |
| title_full_unstemmed | Consumer Satisfaction Advancements in Theory, Modeling, and Empirical Findings Alessandro Maria Peluso |
| title_short | Consumer Satisfaction |
| title_sort | consumer satisfaction advancements in theory modeling and empirical findings |
| title_sub | Advancements in Theory, Modeling, and Empirical Findings |
| topic | Marktforschung (DE-588)4037630-8 gnd Verbraucherzufriedenheit (DE-588)4129147-5 gnd Methodologie (DE-588)4139716-2 gnd |
| topic_facet | Marktforschung Verbraucherzufriedenheit Methodologie |
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| work_keys_str_mv | AT pelusoalessandromaria consumersatisfactionadvancementsintheorymodelingandempiricalfindings |