Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bern
Peter Lang AG, Internationaler Verlag der Wissenschaften
2011
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (324 Seiten) |
| ISBN: | 9783035101812 |
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| 245 | 1 | 0 | |a Discourse, Identities and Genres in Corporate Communication |b Sponsorship, Advertising and Organizational Communication |c Paola Evangelisti Allori, Giuliana Elena Garzone |
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| 505 | 8 | |a The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels | |
| 505 | 8 | |a «For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1) | |
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Datensatz im Suchindex
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| contents | The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels «For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1) |
| ctrlnum | (ZDB-114-LAC)9783035101812 (OCoLC)1317697522 (DE-599)BVBBV048208673 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication Paola Evangelisti Allori, Giuliana Elena Garzone 1st, New ed Bern Peter Lang AG, Internationaler Verlag der Wissenschaften 2011 1 Online-Ressource (324 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels «For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1) Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Fachsprache (DE-588)4016216-3 gnd rswk-swf Sponsoring (DE-588)4207431-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Corporate Communication (DE-588)4313131-1 s Unternehmenskultur (DE-588)4131484-0 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Sponsoring (DE-588)4207431-9 s Werbung (DE-588)4065541-6 s Fachsprache (DE-588)4016216-3 s DE-604 Evangelisti Allori, Paola edt Garzone, Giuliana Elena edt Erscheint auch als Druck-Ausgabe 9783034305914 https://www.peterlang.com/view/product/44493?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels «For readers who are interested in or intend to devote themselves to the study of professional identity, genre analysis, discourse analysis, English for Specific Purposes and even English for Academic Purposes, this volume is a treasure trove and highly recommended.» (Qiu Hui, Discourse Studies 16, 2014/1) Unternehmenskultur (DE-588)4131484-0 gnd Werbung (DE-588)4065541-6 gnd Fachsprache (DE-588)4016216-3 gnd Sponsoring (DE-588)4207431-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Communication (DE-588)4313131-1 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4065541-6 (DE-588)4016216-3 (DE-588)4207431-9 (DE-588)4043188-5 (DE-588)4313131-1 (DE-588)4143413-4 |
| title | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication |
| title_auth | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication |
| title_exact_search | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication |
| title_exact_search_txtP | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication |
| title_full | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication Paola Evangelisti Allori, Giuliana Elena Garzone |
| title_fullStr | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication Paola Evangelisti Allori, Giuliana Elena Garzone |
| title_full_unstemmed | Discourse, Identities and Genres in Corporate Communication Sponsorship, Advertising and Organizational Communication Paola Evangelisti Allori, Giuliana Elena Garzone |
| title_short | Discourse, Identities and Genres in Corporate Communication |
| title_sort | discourse identities and genres in corporate communication sponsorship advertising and organizational communication |
| title_sub | Sponsorship, Advertising and Organizational Communication |
| topic | Unternehmenskultur (DE-588)4131484-0 gnd Werbung (DE-588)4065541-6 gnd Fachsprache (DE-588)4016216-3 gnd Sponsoring (DE-588)4207431-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Corporate Communication (DE-588)4313131-1 gnd |
| topic_facet | Unternehmenskultur Werbung Fachsprache Sponsoring Öffentlichkeitsarbeit Corporate Communication Aufsatzsammlung |
| url | https://www.peterlang.com/view/product/44493?format=EPDF |
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